---
title: "Search terms — mum to be gifts - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/mum-to-be-gifts/search-terms"
last_updated: "2026-07-21T15:43:43.307Z"
locale: en
meta:
  description: "Niche score 59/100 · £376K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £376K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mum to be gifts - Flapen"
---

# **mum to be gifts**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 22Conversion 27Competition 80Returns 98Price range 67Avg price 77Brand share 95Review moat 70Quality gap 32

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.63**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****714.66**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.34–£38.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£376K**

£376K/yr · 1.1M searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.7%**

90-day search growth — must beat 0% to launch