---
title: "Moses Basket Mattresses — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/moses-basket-mattresses"
last_updated: "2026-08-11T03:54:22.714Z"
locale: en
meta:
description: "Niche score 30/100 · £98K/yr market · 173K searches/yr · £11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £98K/yr market · 173K searches/yr · £11.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moses Basket Mattresses — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **moses basket mattresses**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 58Competition 12Returns 64Price range 15Avg price 45Brand share 0Review moat 47Quality gap 40
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,771.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£98K**
£98K/yr · 173K searches
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.70–£16.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, moses basket mattresses is a £98K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moses basket mattresses market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£68K–£91K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Clair de Lune50% - Mother Nurture29% - Crescent Textile13% - Restorology6% - BUY ALL HERE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/moses-basket-mattresses/trend)
## **Top moses basket mattresses search terms**
- **moses basket mattresses**105K/yr-23.2%4.4% conv. - **moses basket mattress**47K/yr+2.7%3.7% conv. - **bassinet mattress**8K/yr-9.5%1.2% conv. - **claire de lune moses basket mattress**4K/yr-14.9%6.3% conv. - **mattress for moses basket**3K/yr-5.0%4.3% conv. - **moses basket matress**3K/yr-0.9%4.3% conv. - **moses basket mattress 74x28**4K/yr-33.8%12.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/moses-basket-mattresses/search-terms)
## **Top moses basket mattresses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£15K30%£29K45%£44K60%£59K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clair de Lune Moses Basket Fibre Mattress Hypo-Allergenic Baby Bassinet Mattresses (Palm Basket 74 x 28 cm)**Clair de Lune**£7.15**4.5★1,482 rev](https://www.amazon.co.uk/dp/B01BBVPXFS) [2**Mother Nature Classic Foam Moses Basket Mattress (74 x 28 x 3.5cm) Breathable Moses Basket Mattresses For Comfy Nights Sleep Hypoallergenic With Removable & Quilted Cover Lightweight & Portable**Mother Nurture**£13.41**4.6★4,709 rev](https://www.amazon.co.uk/dp/B00OUZ6GBS) [3**Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (67 X 30 X 4cm)**Crescent Textile**£9.93**4.5★138 rev](https://www.amazon.co.uk/dp/B0DFYVLHJX) [4**Restorology Baby Moses Basket Mattress Extra Thick Super Soft Oval Shaped Double Sided Hypoallergenic Mattress Fits Mamas & Papas Mothercare With Removeable Quilted Cover (70 x 30 x 4 cm)**Restorology**£12.34**4.6★132 rev](https://www.amazon.co.uk/dp/B0CKTVHSYL) [5**Clair de Lune Moses Basket Fibre Mattress Hypo-Allergenic Baby Bassinet Mattresses (Wicker Basket 65 x 28 cm)**Clair de Lune**£7.06**4.5★1,482 rev](https://www.amazon.co.uk/dp/B01N7OJBUL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (67 X 30 X 4cm)**Crescent Textile**£9.93**138 rev1y ago](https://www.amazon.co.uk/dp/B0DFYVLHJX) [**Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (74 X 28 X 4cm)**Crescent Textile**£10.06**138 rev1y ago](https://www.amazon.co.uk/dp/B0DFYWL43W) [**BUY ALL HERE Infant Foam Moses Basket Mattress Thick and Super Soft Oval Shaped Mattress Double Sided Removeable/Washable Quilted Cover Made in UK UK (76 x 40 x 4 CM)**BUY ALL HERE**£16.59**65 rev2y ago](https://www.amazon.co.uk/dp/B0CS2VQJTW) [**Restorology Baby Moses Basket Mattress Extra Thick Super Soft Oval Shaped Double Sided Hypoallergenic Mattress Fits Mamas & Papas Mothercare With Removeable Quilted Cover (70 x 30 x 4 cm)**Restorology**£12.34**132 rev2y ago](https://www.amazon.co.uk/dp/B0CKTVHSYL) [**Clair de Lune Wicker Moses Basket Mattress Protector 65 x 28 cm**Clair de Lune**£5.70**154 rev3y ago](https://www.amazon.co.uk/dp/B0BB7XYMPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mother Nature Classic Foam Moses Basket Mattress (74 x 28 x 3.5cm) Breathable Moses Basket Mattresses For Comfy Nights Sleep Hypoallergenic With Removable & Quilted Cover Lightweight & Portable**Mother Nurture**£13.41**4.6★**▲ 117%**](https://www.amazon.co.uk/dp/B00OUZ6GBS) [**BUY ALL HERE Infant Foam Moses Basket Mattress Thick and Super Soft Oval Shaped Mattress Double Sided Removeable/Washable Quilted Cover Made in UK UK (76 x 40 x 4 CM)**BUY ALL HERE**£16.59**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B0CS2VQJTW) [**Clair de Lune Moses Basket Fibre Mattress Hypo-Allergenic Baby Bassinet Mattresses (Palm Basket 74 x 28 cm)**Clair de Lune**£7.15**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B01BBVPXFS) [**Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (74 X 28 X 4cm)**Crescent Textile**£10.06**4.5★**— 4%**](https://www.amazon.co.uk/dp/B0DFYWL43W) [**Crescent Textile Moses Pram Basket Mattress Extra Thick Super Soft & Nurture Classic Foam Mattress Easy to Fit For Baby Pram Crib Bassinet Baskets Oval Shape (67 X 30 X 4cm)**Crescent Textile**£9.93**4.5★**▼ 36%**](https://www.amazon.co.uk/dp/B0DFYVLHJX)
**~~View all trending →~~**
## **What buyers say about moses basket mattresses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Good product as described”*
**Size-Overall**37%
*“Good fit”*
**Comfort-Overall**4%
*“provides a comfortable”*
**Advertised Vs Actual Product**4%
*“Good product as described”*
**Value For Money**4%
*“worth the money”*
**Soft Feel**3%
*“soft”*
**Safety Standards**3%
*“Style, safety and portability”*
**Stitch/Finish/Polish**2%
*“It features a lovely quilted finish that feels soft to the touch”*
**Body Support**2%
*“supportive base for my baby”*
### **What buyers complain about **
**Size-Overall**38%
*“Didnt fit my clair de lune Moses basket”*
**Hard Feel**25%
*“Hard b. Hard back”*
**Value For Money**13%
*“waste of money”*
**Advertised Vs Actual Product**8%
*“not as described on the listing”*
**Smell**8%
*“Mattress smells really badly of chemicals”*
**Material Quality**8%
*“The materials feel low quality”*
### **Top return reasons **
**Size-Overall**91%
**Quality-Overall**2%
**Width**2%
**Advertised Vs Actual Product**2%
**Thin**1%
**Compatibility-Overall**1%
**Soft Feel**1%
**Age Suitability**0%
**Smell**0%
**Thickness**0%
## **Common questions**
- **Is moses basket mattresses profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 10 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the moses basket mattresses niche?**
- 5 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moses basket mattresses?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 2.4%.
- **When does demand for moses basket mattresses peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the moses basket mattresses niche?**
- Listings span £5.70–£16.59; the average listing price is £11.38 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.
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