---
title: "Memory Box — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/memory-box"
last_updated: "2026-08-11T02:31:11.925Z"
locale: en
meta:
description: "Niche score 49/100 · £54K/yr market · 507K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £54K/yr market · 507K searches/yr · £14.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Memory Box — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **memory box**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 9Competition 80Returns 95Price range 64Avg price 73Brand share 64Review moat 73Quality gap 47
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****577.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£3.89–£34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£54K**
£54K/yr · 507K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, memory box is a £54K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **memory box market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£74K–£89K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#280**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **76%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**30%**
- The Lovely Keepsake Company45% - arricraft7% - Tekhoho6% - Hiwhy4% - RSW4% - Purity Style4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.
15K10KHoliday '24 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/memory-box/trend)
## **Top memory box search terms**
- **memory box**212K/yr-12.5%0.8% conv. - **keepsake box**92K/yr-11.3%0.6% conv. - **memory boxes**28K/yr-18.7%0.5% conv. - **memory boxes keepsake**30K/yr-26.4%0.8% conv. - **memory boxes bereavement**21K/yr-4.7%0.9% conv. - **keepsake boxes with lids**21K/yr-23.9%0.6% conv. - **large memory box**14K/yr-23.9%0.7% conv. - **personalised memory box**13K/yr-18.4%0.6% conv. - **memory box large**12K/yr-4.5%0.6% conv. - **keep sake memory box**9K/yr-4.0%0.3% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/memory-box/search-terms)
## **Top memory box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm**The Lovely Keepsake Company**£12.46**4.2★36 rev](https://www.amazon.co.uk/dp/B0G44P6GLC) [2**Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm**The Lovely Keepsake Company**£16.55**4.1★6 rev](https://www.amazon.co.uk/dp/B0GDFYZ9W8) [3**Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 27cm x 19cm x 14cm**The Lovely Keepsake Company**£16.48**4.2★36 rev](https://www.amazon.co.uk/dp/B0G44S7CKK) [4**Tekhoho White Large Gift Box 33.5x27x12.5 cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining**Tekhoho**£10.53**4.4★2,752 rev](https://www.amazon.co.uk/dp/B09QPMHC9Z) [5**arricraft 1 Pcs Wooden Memory Keepsake Box 24.5x19.5x10.3cm Heart Plants Love Storage Decorative Memory Wooden Box with Hinge Lids for Party Festival Gift Wedding Christmas Photos Letters Holding**arricraft**£17.05**4.2★120 rev](https://www.amazon.co.uk/dp/B0CP4X5K1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Personalised Watercolour Forget-Me-Not Keepsake Box | Bereavement & Sympathy Gift | Funeral Memorial Storage | Solid Natural Wood Remembrance Box | Custom Floral Tribute | W16cm x D11cm x H9cm**The Lovely Keepsake Company**£16.68**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJ753L7) [**Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm**The Lovely Keepsake Company**£16.55**6 rev6mo ago](https://www.amazon.co.uk/dp/B0GDFYZ9W8) [**Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm**The Lovely Keepsake Company**£12.46**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G44P6GLC) [**Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 27cm x 19cm x 14cm**The Lovely Keepsake Company**£16.48**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G44S7CKK) [**Cherished Memories Engraved Keepsake Box | White Wooden Storage | Reusable Memory Box for Any Occasion & Memorial | 30cm x 23cm x 18cm**The Lovely Keepsake Company**£20.12**18 rev7mo ago](https://www.amazon.co.uk/dp/B0G44SVL9H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personalised Watercolour Forget-Me-Not Keepsake Box | Bereavement & Sympathy Gift | Funeral Memorial Storage | Solid Natural Wood Remembrance Box | Custom Floral Tribute | W16cm x D11cm x H9cm**The Lovely Keepsake Company**£16.68**5.0★**▲ 306%**](https://www.amazon.co.uk/dp/B0GWJ753L7) [**Personalised White Wooden Memorial Photo Keepsake Memory Box | Customizable Bereavement Gift Remembrance Memorial | Metal Hinges and Clasp | Custom Name Date | 22 x 15 x 10cm**The Lovely Keepsake Company**£23.72**4.8★**▲ 283%**](https://www.amazon.co.uk/dp/B0DTTYW877) [**Personalised Wooden Photo Memory Box | Custom Pine Keepsake with Any Verse Date & Wording | Memorial Bereavement & Remembrance Gift | Pine Box with Metal Hinges & Clasp | W16 x D11 x H9cm**The Lovely Keepsake Company**£16.55**4.1★**▲ 263%**](https://www.amazon.co.uk/dp/B0GDFYZ9W8) [**Memories & Keepsakes Engraved Storage Box | White Wooden Memory Box | Reusable Storage Box |Memorial Keepsake Box | Any Occasion Memory Box | 22cm x 15cm x 10cm**The Lovely Keepsake Company**£12.46**4.2★**▲ 249%**](https://www.amazon.co.uk/dp/B0G44P6GLC) [**Cherished Memories Engraved Keepsake Box | White Wooden Storage | Reusable Memory Box for Any Occasion & Memorial | 27cm x 19cm x 14cm**The Lovely Keepsake Company**£16.47**4.8★**▲ 212%**](https://www.amazon.co.uk/dp/B0G44SN4CJ)
**~~View all trending →~~**
## **What buyers say about memory box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Value For Money**11%
*“Worth the money”*
**Size-Overall**10%
*“its perfect size”*
**Gifting Purpose**9%
*“Wedding gift”*
**Storage Capacity**6%
*“Perfect for Storing Special Memories”*
**Strength**6%
*“seems quite sturdy”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Color**5%
*“Gorgeous colour”*
**Design-Overall**5%
*“The design is beautiful”*
**Advertised Vs Actual Product**3%
*“This is just what I was looking for”*
### **What buyers complain about **
**Size-Overall**26%
*“Slightly larger than I was thinking”*
**Quality-Overall**15%
*“The quality of the boxes is very poor”*
**Assembly/Installation**5%
*“not well put together”*
**Display-Overall**3%
*“Also hard to display your choices on the box view”*
**Strength**3%
*“Slightly flimsy depending on what u use it for if not overloaded”*
**Smell**2%
*“smells”*
**Gifting Purpose**2%
*“This has been quite distressing actually because we bought this as a gift for somebody who had just suffered a loss”*
**Wood Quality**2%
*“Being bare wood”*
**Value For Money**2%
*“A little on the expensive side at £15.95 at time of my review”*
**Magnetic Strength/Adsorption**1%
*“the magnetic closers are useless”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**6%
**Defective Material/Parts**4%
**Scratch Resistance**3%
**Adhesion/Stickiness**3%
**Gifting Purpose**3%
**Strength**2%
**Product Condition**2%
**Color**2%
**Wood Quality**1%
## **Common questions**
- **Is memory box profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the memory box niche?**
- 26 brands and 58 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in memory box?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.9%.
- **When does demand for memory box peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the memory box niche?**
- Listings span £3.89–£34.91; the average listing price is £14.80 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.
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