---
title: "Trend — manual breast pumps - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/manual-breast-pumps/trend"
last_updated: "2026-07-21T17:16:02.087Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.4M/yr market · 508K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.4M/yr market · 508K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — manual breast pumps - Flapen"
---

# **manual breast pumps**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 84Growth 21Conversion 69Competition 18Returns 100Price range 63Avg price 95Brand share 18Review moat 28Quality gap 92

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****£42.58**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.4M**

£1.4M/yr · 508K searches

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£9.79–£144.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,732.82**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand