---
title: "Search terms — loreal shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/loreal-shampoo/search-terms"
last_updated: "2026-08-11T04:51:39.840Z"
locale: en
meta:
  description: "Niche score 48/100 · £276K/yr market · 175K searches/yr · £15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £276K/yr market · 175K searches/yr · £15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — loreal shampoo - Flapen"
---

# **loreal shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 50Growth 19Conversion 89Competition 40Returns 100Price range 59Avg price 75Brand share 0Review moat 43Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.78–£23.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£276K**

£276K/yr · 175K searches

**Review moat**

**Okay****2,158.52**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms