---
title: "Loreal Shampoo — £276K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/loreal-shampoo"
last_updated: "2026-08-11T02:46:16.127Z"
locale: en
meta:
description: "Niche score 48/100 · £276K/yr market · 175K searches/yr · £15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £276K/yr market · 175K searches/yr · £15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loreal Shampoo — £276K/yr Amazon UK Niche (2026) - Flapen"
---
# **loreal shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 19Conversion 89Competition 40Returns 100Price range 59Avg price 75Brand share 0Review moat 43Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.78–£23.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£276K**
£276K/yr · 175K searches
**Review moat**
**Okay****2,158.52**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, loreal shampoo is a £276K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£226K–£301K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**0%**
- Wella Professionals100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/loreal-shampoo/trend)
## **Top loreal shampoo search terms**
- **wella shampoo**119K/yr-12.9%8.9% conv. - **wella colour shampoo**12K/yr+27.4%7.0% conv. - **shampoo wella**10K/yr-3.2%8.9% conv. - **wella professional shampoo**7K/yr-4.5%6.3% conv. - **wella invigo shampoo**6K/yr-21.4%7.7% conv. - **wella nutri enrich**4K/yr+17.3%3.6% conv. - **wella colour brilliance shampoo**10K/yr-64.6%14.2% conv. - **wella shampoo 1l**2K/yr-6.0%8.8% conv. - **wella nutri enrich shampoo**3K/yr-18.4%16.1% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/loreal-shampoo/search-terms)
## **Top loreal shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£28K15%£41K20%£55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 1l**Wella Professionals**£15.65**4.7★1,582 rev](https://www.amazon.co.uk/dp/B0CB6V8T1D) [2**Wella Professionals Fusion Intense Repair Shampoo - Intense Repair Detangling Shampoo for Dry and Damaged Hair - Smoothening Boost Shine and Protect Hair Against Breakage 1l**Wella Professionals**£13.89**4.6★11,934 rev](https://www.amazon.co.uk/dp/B06Y1YBBMV) [3**Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 1l**Wella Professionals**£14.24**4.6★1,205 rev](https://www.amazon.co.uk/dp/B0CB6WH1DR) [4**Wella Professionals Invigo Nutri Enrich Deep Nourishing Shampoo - Instant Deep Nourishment Shampoo With Oleic Acid and Goji Berry - Restore Dry and Damaged Hair 300ml**Wella Professionals**£10.26**4.7★1,582 rev](https://www.amazon.co.uk/dp/B0CD8PFZ4F) [5**Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml**Wella Professionals**£10.12**4.6★1,205 rev](https://www.amazon.co.uk/dp/B0CD8PW3GD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml**Wella Professionals**£13.94**250 rev7mo ago](https://www.amazon.co.uk/dp/B0G4SCF2BX) [**Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)**Wella Professionals**£13.00**954 rev1y ago](https://www.amazon.co.uk/dp/B0DPXX8Y8J) [**Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair 1000ML**Wella Professionals**£20.26**954 rev1y ago](https://www.amazon.co.uk/dp/B0DPXW6SDZ) [**Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (250ml)**Wella Professionals**£12.59**1,723 rev2y ago](https://www.amazon.co.uk/dp/B0BYGM3NL8) [**Wella Professionals Ultimate Repair Shampoo - Professional Lightweight Cream Shampoo for Damaged Hair -With AHA & Omega-9 - For All Hair Types (1000ml)**Wella Professionals**£23.81**1,723 rev2y ago](https://www.amazon.co.uk/dp/B0C49ZPVDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals ULTIMATE COLOR Sulphate-Free Shampoo For all Coloured Hair - Protects Hair Colour & Cleanses Scalp - With Glycine & Metal Purifier 250ml**Wella Professionals**£13.94**4.6★**▲ 187%**](https://www.amazon.co.uk/dp/B0G4SCF2BX) [**Wella Professionals Elements Renewing Shampoo - Gentle Care Shampoo For Smooth Shiny Hair Without Silicones and Sulfates - With Aloe Vera 1l**Wella Professionals**£21.79**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B0CC5HQCYH) [**Wella Professionals Invigo Color Brilliance Color Protection Shampoo - Keeps Hair Colour Vibrant and Protected - Hair Care for Fine and Medium Hair 250ml**Wella Professionals**£10.12**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0CD8PW3GD) [**Wella Professionals OIL REFLECTIONS Luminous Reveal Shampoo - Moisturising & Cleansing Shampoo - For Long-lasting Softness & Shine - Suitable for All Hair Types (1L)**Wella Professionals**£16.87**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0CHJH4Y5G) [**Wella Professionals ULTIMATE SMOOTH Shampoo - Nourishing Hair Shampoo With Squalane & Omega 9 - For Dry Dull & Frizzy Hair (250ml)**Wella Professionals**£13.00**4.2★**▲ 37%**](https://www.amazon.co.uk/dp/B0DPXX8Y8J)
**~~View all trending →~~**
## **What buyers say about loreal shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“it smells divine”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**11%
*“Excellent value for money”*
**Soft Feel**9%
*“smooth hair”*
**Lather**5%
*“Decent shampoo which lathers”*
**Moist/Dry**4%
*“Brilliant for nourishing dry hair”*
**Suitability Colored Hair**4%
*“Great for coloured, fine hair”*
**Cleansing**4%
*“feels to cleaning well”*
**Color**3%
*“keeping her shade looking vibrant”*
**Hair Growth**3%
*“Effectively cleans my hair”*
### **What buyers complain about **
**Value For Money**10%
*“Expensive”*
**Moist/Dry**10%
*“won't dry”*
**Oily/Greasy**7%
*“Oily stuff in a bottle”*
**Smell**6%
*“Also, not a pleasant smell”*
**Allergies**6%
*“I often get a really itchy”*
**Lather**6%
*“Doesn't lather well”*
**Quality-Overall**5%
*“Not as good as I was hoping”*
**Size-Overall**5%
*“Bottles too big”*
**Suitability Colored Hair**2%
*“she has coloured hair we have to be careful what shampoo she uses or her hair turns greenish”*
**Functionality-Overall**2%
*“Doesnt perform particularly well either unfortunately”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**25%
**Thickness**25%
## **Common questions**
- **Is loreal shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £276K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the loreal shampoo niche?**
- 1 brands and 103 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in loreal shampoo?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- **When does demand for loreal shampoo peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the loreal shampoo niche?**
- Listings span £8.78–£23.81; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 2,159 reviews — the moat a new listing must climb.
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