---
title: "Loom Bands — £843K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/loom-bands"
last_updated: "2026-07-21T11:19:49.581Z"
locale: en
meta:
description: "Niche score 61/100 · £843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £843K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Loom Bands — £843K/yr Amazon UK Niche (2026) - Flapen"
---
# **loom bands**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 47Conversion 81Competition 41Returns 98Price range 44Avg price 36Brand share 70Review moat 77Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****452.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£843K**
£843K/yr · 963K searches
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+17.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.00–£23.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.35**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, loom bands is a £843K/yr Amazon United Kingdom market (963K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loom bands market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£621K–£828K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 94%
**Open market**
**30%**
- BIZEE16% - Jsdoin14% - DEVA STASH13% - Yestrong11% - Yiduohua9% - Loomartic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/loom-bands/trend)
## **Top loom bands search terms**
- **loom bands**465K/yr+23.8%6.9% conv. - **loom band kit**229K/yr+20.2%8.2% conv. - **loom bands kit**41K/yr+69.7%8.3% conv. - **loom bands refill**34K/yr+31.1%6.1% conv. - **loom bands kits for girls**75K/yr-38.0%7.4% conv. - **loom band**23K/yr+8.5%4.3% conv. - **loombands**12K/yr+8.9%5.1% conv. - **loom band set**14K/yr+13.1%5.6% conv. - **loomband kit**8K/yr+24.2%4.7% conv. - **look bands**5K/yr+47.1%5.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/loom-bands/search-terms)
## **Top loom bands products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£42K10%£84K15%£126K20%£169K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIZEE 2700+ Loom Bands for Boys and Girls 32 Dazzling Colors Loom Bands Starter Kit for Refill Making Craft Kits and Baby Hair Bands DIY Bracelet Making Kit with Accessories and Storage Box**BIZEE**£4.87**4.4★594 rev](https://www.amazon.co.uk/dp/B0CNZYWLSD) [2**Jsdoin 2700+ Loom Bands Kit 30 Colors Loom Rubber Bands with Clips Charms Beads and Other Accessories for DIY Friendship Bracelet Making Kits Craft Kits Best Halloween Christmas Birthday Gifts**Jsdoin**£6.63**4.6★1,583 rev](https://www.amazon.co.uk/dp/B0CDLM5HDM) [3**2800+ Loom Bands Kit 30 Colours Loom Band Kits for Girls Includes Clips Charms Beads and All Accessories DIY Friendship Bracelet Making Kits Craft Kits Perfect Birthday Halloween**DEVA STASH**£7.84**4.5★685 rev](https://www.amazon.co.uk/dp/B0CPD7HS93) [4**Yiduohua Loom Bands 2600+ Loom Bands Kit 32 Color Looms Twist Rubber Band with Letters Beads and Storage Boxes DIY Friendship Bracelet Making Set Suitable for Birthday Christmas Halloween**Yiduohua**£5.49**4.7★216 rev](https://www.amazon.co.uk/dp/B0D95M49WH) [5**Yestrong 2500+ Loom Bands Kit Loom Bands for DIY Refill Bracelet Making Craft Kits**Yestrong**£5.64**4.7★724 rev](https://www.amazon.co.uk/dp/B0BQC84L2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tuilful 18000+ Loom Band Kit - 30 Vibrant Colors Loom Bands Bracelet Making Set with Charms Tools & 3-Layer Pink Storage Box DIY Arts & Crafts Gift for Girls & Boys (Pink)**Tuilful**£17.72**49 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ3P66PZ) [**1200+ Loom Band Starter Kit | 12 Color Loom Bands With Charms Hooks S-Clips Beads & Organizer Box | DIY Bracelet Making Set for Kids | Creative Arts & Crafts Activity Easter Gift for Boys & Girls**DasKid**£5.51**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FXXQ4SNF) [**Tuilful 6000+ Loom Bands Bracelet Making Kit with Beads Charms Tools & Storage Box DIY Arts & Crafts Jewelry Making Set for Girls & Boys**Tuilful**£10.62**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FXH2P8SV) [**15000+ Loom Bands Kit - Vibrant Colors Loom Bands Rubber Bands Bracelet Making Kit with A B C Beads Bracelet Connector and Tools with Storage Box - DIY Arts & Crafts Easter Gift for Girls& Boys**DasKid**£23.59**46 rev1y ago](https://www.amazon.co.uk/dp/B0FHBHBLZR) [**Momos Den 600+ Glow in the Dark Loom Bands Refill Pack DIY Bracelet Making Kit with Hook Tool & Colorful S Clips Craft Refill Set for Kids & Teens (600+ Bands) (Multi colour)**Momo's Den**£4.00**52 rev1y ago](https://www.amazon.co.uk/dp/B0F67451JY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tuilful 18000+ Loom Band Kit - 30 Vibrant Colors Loom Bands Bracelet Making Set with Charms Tools & 3-Layer Pink Storage Box DIY Arts & Crafts Gift for Girls & Boys (Pink)**Tuilful**£17.72**4.5★**▲ 250%**](https://www.amazon.co.uk/dp/B0GZ3P66PZ) [**ROSHUKG 5100 Loom Bands Refill Kit 24 Colours Rubber Band Making Kit for Kids Weaving DIY Crafting Gift**ROSHUKG**£7.85**4.4★**▲ 203%**](https://www.amazon.co.uk/dp/B0GQT26CCD) [**600+ Loom Bands Refill Pack with Hook Tool and Colorful S Clips Art Craft Refills for DIY Bracelet Making Refill Kit (Multi Color)**Crafties**£4.02**4.1★**▲ 129%**](https://www.amazon.co.uk/dp/B0F1FK35NC) [**LKTINGOV 2500+Colorfur Loom Rubber Bands Set Color Rubber Bands for Bracelet Making Kit DIY Band Bracelet Mega Refill Kit Girls Gift to Improve Imagination X-mas Birthday Gift for Kids**LKTINGOV**£6.01**4.5★**▲ 117%**](https://www.amazon.co.uk/dp/B09J89SV6C) [**Crafties 17000+ Pcs DIYLoom Band Kit - 32 Vibrant Colors Rubber Loom Bands Bracelet Making Set with Loom Board & Craft Storage Box for Kids Girls Boys (Blue)**Crafties**£19.20**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0DV5Q7NB7)
**~~View all trending →~~**
## **What buyers say about loom bands**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good value for money”*
**Fun/Entertainment Experience**17%
*“Fun for kids”*
**Quality-Overall**14%
*“Amazing quality”*
**Gifting Purpose**10%
*“Great present”*
**Color**10%
*“Bright colors”*
**Advertised Vs Actual Product**5%
*“Looks as advertised”*
**Ease Of Use**3%
*“easy to use”*
**Stretchability/Expandability/Elasticity**1%
*“Elastic bands”*
**Design-Overall**1%
*“Good craft”*
**Noise Level**1%
*“Great to keep the kids quiet”*
### **What buyers complain about **
**Size-Overall**16%
*“I dont know how they managed to fit all of them in”*
**Gifting Purpose**12%
*“Disappointed as it is for a birthday present at the weekend”*
**Quality-Overall**12%
*“Poor quality”*
**Instructions/User Manual/Troubleshooting**9%
*“So my son isn't able to access the instructions”*
**Brightness/Shine/Glow**6%
*“Not much glow”*
**Durability**3%
*“They can break”*
**Value For Money**3%
*“COMPLETE WASTE OF MONEY”*
**Material Quality**3%
*“in a few weeks the material had degraded”*
**Leak-Proof**3%
*“the container they come in is way too small for the contents so they spill out”*
**Advertised Vs Actual Product**3%
*“not like it shows in the pictures”*
### **Top return reasons **
**Defective Material/Parts**18%
**Quality-Overall**15%
**Size-Overall**14%
**Color**11%
**Gifting Purpose**9%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Display Colors**3%
**Ease Of Use**1%
## **Common questions**
- **Is loom bands profitable to sell on Amazon United Kingdom?**
- The niche generates £843K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the loom bands niche?**
- 19 brands and 34 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in loom bands?**
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Quality-Overall. The return rate is 0.3%.
- **When does demand for loom bands peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the loom bands niche?**
- Listings span £4.00–£23.59; the average listing price is £10.35 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.
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