---
title: "Reviews — kids shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/kids-shampoo/reviews"
last_updated: "2026-07-21T17:16:57.944Z"
locale: en
meta:
  description: "Niche score 53/100 · £420K/yr market · 593K searches/yr. Prices mostly outside the sweet spot ($1.30–$16.10) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £420K/yr market · 593K searches/yr. Prices mostly outside the sweet spot ($1.30–$16.10) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — kids shampoo - Flapen"
---

# **kids shampoo**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.30–$16.10) keeps it on the watch list.

Market size 56Growth 47Conversion 96Competition 64Returns 100Price range 7Avg price 14Brand share 20Review moat 57Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,221.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£420K**

£420K/yr · 593K searches

**Growth**

**Okay****+17.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£5.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.30–£16.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100