---
title: "Kids Bubble Bath — £186K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/kids-bubble-bath"
last_updated: "2026-08-11T09:30:56.283Z"
locale: en
meta:
description: "Niche score 41/100 · £186K/yr market · 268K searches/yr · £4.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £186K/yr market · 268K searches/yr · £4.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Bubble Bath — £186K/yr Amazon UK Niche (2026) - Flapen"
---
# **kids bubble bath**
**Skip it**
Prices mostly outside the sweet spot ($1.70–$12.05) — this niche doesn't clear our bar today.
Market size 37Growth 17Conversion 97Competition 23Returns 100Price range 0Avg price 12Brand share 29Review moat 58Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,184.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£186K**
£186K/yr · 268K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.45**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.70–£12.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids bubble bath is a £186K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids bubble bath market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£134K–£178K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**9%**
- Matey43% - Childs Farm27% - Aveeno Baby7% - Baylis & Harding6% - Kids Stuff4% - Sanex3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/kids-bubble-bath/trend)
## **Top kids bubble bath search terms**
- **kids bubble bath**91K/yr-11.2%12.9% conv. - **bubble bath for kids**55K/yr-20.2%10.8% conv. - **matey bubble bath**34K/yr-14.8%14.1% conv. - **bubble bath kids**25K/yr-16.1%12.1% conv. - **childrens bubble bath**13K/yr-3.8%12.0% conv. - **matey**10K/yr-0.8%9.2% conv. - **toddler bubble bath**9K/yr-9.9%13.5% conv. - **bubble bath childrens**4K/yr-24.5%12.6% conv. - **kids bubble bath sensitive skin**5K/yr-34.4%16.4% conv. - **bath bubbles kids**4K/yr-19.9%10.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/kids-bubble-bath/search-terms)
## **Top kids bubble bath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£37K30%£56K40%£75K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matey Max Bubble Bath | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Bath Wash for Children**Matey**£1.70**4.8★290 rev](https://www.amazon.co.uk/dp/B0CY3C7TVQ) [2**Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.74**4.7★310 rev](https://www.amazon.co.uk/dp/B0DSGJ9HGK) [3**Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets**Aveeno Baby**£3.39**4.7★845 rev](https://www.amazon.co.uk/dp/B0B1N4J78K) [4**Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.70**4.7★276 rev](https://www.amazon.co.uk/dp/B0DHSHDB3S) [5**Baylis & Harding Goodness Kids Lavender & Vanilla Natural Bubble Bath 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£8.43**4.8★323 rev](https://www.amazon.co.uk/dp/B0949MF3Q7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Childs Farm Kids Bluey Bubble Bath Bluey-Berry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.74**310 rev1y ago](https://www.amazon.co.uk/dp/B0DSGJ9HGK) [**Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.70**276 rev1y ago](https://www.amazon.co.uk/dp/B0DHSHDB3S) [**Childs Farm Kids Bubble Bath Cherry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.69**276 rev1y ago](https://www.amazon.co.uk/dp/B0DHSGX544) [**Kids Stuff Pink Sparkling Bubble Bath | Kids Bubble Bath with Strawberry Swirl Scent | Turns Water Pink & Sparkling for Bathtime Fun | Dermatologically Tested | Mild & Gentle on Skin | Vegan | 300ml**Kids Stuff**£2.02**130 rev1y ago](https://www.amazon.co.uk/dp/B0DQYRND84) [**Matey Max Bubble Bath | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Bath Wash for Children**Matey**£1.70**290 rev2y ago](https://www.amazon.co.uk/dp/B0CY3C7TVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**£9.62**4.4★**▲ 369%**](https://www.amazon.co.uk/dp/B0C7JCXX7K) [**Matey Bubble Bath Molly | Kids Bubble Bath for Bath Time Fun | Long-Lasting Foamy Bubbles | Gentle Childrens Bath Wash**Matey**£2.45**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0CY2ZVB9R) [**Childs Farm Kids Bubble Bath Raspberry | Gently Cleanses & Soothes | Suitable for Dry Sensitive Skin 250ml**Childs Farm**£2.70**4.7★**▲ 74%**](https://www.amazon.co.uk/dp/B0DHSHDB3S) [**Johnsons Baby Regular Baby Bath Multi 500 ml (Pack of 1)**Johnson's Baby**£1.74**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B07NZ6CR6X) [**Aveeno Baby KIDS Bubble Bath & Wash 250ml | Enriched with Soothing Oat Extract | Foam Body Wash Developed for Your Little Superhero | Childrens Toiletries Sets**Aveeno Baby**£3.39**4.7★**▲ 10%**](https://www.amazon.co.uk/dp/B0B1N4J78K)
**~~View all trending →~~**
## **What buyers say about kids bubble bath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“This bubble bath has a very nice scent”*
**Value For Money**13%
*“Good value”*
**Quality-Overall**12%
*“What caught my eye first was it was a really well known brand with very good reviews”*
**Sensitivity-Overall**7%
*“brilliant for sensitive skin”*
**Soft Feel**7%
*“feels really gentle”*
**Allergies**6%
*“No skin irritation”*
**Color**4%
*“Vibrant colours”*
**Advertised Vs Actual Product**3%
*“As described”*
**Skin Health**2%
*“its so gentle on the skin”*
**Durability**2%
*“I love this shower gel been using it for years for the whole family”*
### **What buyers complain about **
**Smell**14%
*“Not overly keen on the scent”*
**Value For Money**12%
*“Theyre expensive”*
**Allergies**11%
*“error realised she was reacting to this”*
**Brightness/Shine/Glow**9%
*“nor does it add any visible sparkle”*
**Leak-Proof**7%
*“Arrived leaking from the blue cap”*
**Functionality-Overall**5%
*“It didnt work well on my baby skin”*
**Quality-Overall**5%
*“Its nothing like the usual Aveeno quality found in all their other products”*
**Color**4%
*“Colours arent great”*
**Side Effects**3%
*“there was always one issue or another”*
**Sensitivity-Overall**2%
*“Not for sensitive skin”*
### **Top return reasons **
**Leak-Proof**39%
**Advertised Vs Actual Product**22%
**Ingredients-Overall**10%
**Moist/Dry**5%
**Size-Overall**5%
**Smell**4%
**Product Condition**2%
**Thin**2%
**Functionality-Overall**2%
**Stain Resistance**2%
## **Common questions**
- **Is kids bubble bath profitable to sell on Amazon United Kingdom?**
- The niche generates £186K/yr across 14 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the kids bubble bath niche?**
- 10 brands and 52 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in kids bubble bath?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- **When does demand for kids bubble bath peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the kids bubble bath niche?**
- Listings span £1.70–£12.05; the average listing price is £4.45 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.
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