---
title: "Products — johnsons baby shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/johnsons-baby-shampoo/products"
last_updated: "2026-08-11T08:04:10.764Z"
locale: en
meta:
  description: "Niche score 34/100 · £77K/yr market · 113K searches/yr · £6.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £77K/yr market · 113K searches/yr · £6.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — johnsons baby shampoo - Flapen"
---

# **johnsons baby shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 25Conversion 92Competition 20Returns 100Price range 1Avg price 17Brand share 0Review moat 30Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,463.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£77K**

£77K/yr · 113K searches

**Avg price**

**Bad****£6.10**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.76–£15.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products