---
title: "Green Rug — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/green-rug"
last_updated: "2026-08-11T03:45:02.104Z"
locale: en
meta:
description: "Niche score 53/100 · £78K/yr market · 436K searches/yr · £30.00 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £78K/yr market · 436K searches/yr · £30.00 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Rug — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **green rug**
**Worth a look**
Shows a sweet-spot price point ($30.00 avg), but weak search conversion (0.6%) keeps it on the watch list.
Market size 20Growth 11Conversion 8Competition 91Returns 60Price range 91Avg price 95Brand share 82Review moat 49Quality gap 81
**Avg price**
**Incredible****£30.00**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****£11.11–£96.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,603.49**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£78K**
£78K/yr · 436K searches
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, green rug is a £78K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green rug market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **92%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**53%**
Top 20: 92%
**Top-5 click share**
**24%**
Top 20: 57%
**Open market**
**41%**
- the carpet15% - XSIVOD12% - Capslpad9% - GENIMO8% - SOANNY8% - FVVRAX6%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -27.4% search growth over the last 90 days.
20K15KHoliday '24Spike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/baby-products/green-rug/trend)
## **Top green rug search terms**
- **green rug**216K/yr-31.4%0.5% conv. - **green rugs living room**75K/yr-10.8%0.4% conv. - **green rugs**55K/yr-25.0%0.2% conv. - **hearth rugs for fireplaces**33K/yr-46.2%0.3% conv. - **rug green**14K/yr-16.9%0.5% conv. - **grey and green rug**7K/yr-14.8%0.1% conv. - **ikea rug**3K/yr-34.8%0.0% conv. - **midcentury modern rug**32K/yr-8.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/green-rug/search-terms)
## **Top green rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XSIVOD Soft Area Rugs for Living Room Plush Fluffy Bedroom Rug Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Furry Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£19.44**3.7★4,395 rev](https://www.amazon.co.uk/dp/B0DT4D9XG9) [2**the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 120 x 170 cm**the carpet**£25.53**4.5★1,505 rev](https://www.amazon.co.uk/dp/B0DV9N4VP1) [3**FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat**FVVRAX**£19.31**3.9★1,794 rev](https://www.amazon.co.uk/dp/B0FVXYZB9C) [4**the carpet Relax Rug Modern Fluffy Short Pile Non-Slip Underside Washable up to 30C Super-Soft Fur Look Green 120 x 160 cm**the carpet**£17.75**4.5★15,603 rev](https://www.amazon.co.uk/dp/B0CKZ4RQ7K) [5**GENIMO 120x170cm Rugs Living Room Washable Short Pile&Non Slip Dark Green**GENIMO**£34.84**4.5★255 rev](https://www.amazon.co.uk/dp/B0F8NB1G9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£22.70**73 rev4mo ago](https://www.amazon.co.uk/dp/B0G63NP2WT) [**Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green**Alishomtll**£20.66**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GHRHB1DK) [**Homcomodar Washable Rugs Living Room 120x170cm Modern Geometric Rugs for Bedroom Soft Living Room Rug Low Pile Thin Green Rug Carpets for Living Room Dining Room Home Office Kids Playing Room**Homcomodar**£21.91**47 rev6mo ago](https://www.amazon.co.uk/dp/B0GH546PDT) [**Capslpad Green Abstract Area Rug 160x230cm Modern Short Pile Soft Faux Wool Living Room Rug Washable Indoor Rug Non Slip Minimalist Floor Mat Rugs for Living Room Bedroom Office Area Kitchen Decor**Capslpad**£44.44**503 rev8mo ago](https://www.amazon.co.uk/dp/B0FZBJW65Y) [**SOANNY Rugs Living Room Large Soft Fluffy Shaggy Non-Slip Machine Washable Carpet for Bedroom Office Lounge Playroom Nursery Bedside Dorm 140 x 200 cm Forest Green**SOANNY**£24.46**983 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC92MZV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Homcomodar Washable Rugs Living Room 120x170cm Modern Geometric Rugs for Bedroom Soft Living Room Rug Low Pile Thin Green Rug Carpets for Living Room Dining Room Home Office Kids Playing Room**Homcomodar**£21.91**4.5★**▲ 356%**](https://www.amazon.co.uk/dp/B0GH546PDT) [**Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green**Alishomtll**£20.66**3.3★**▲ 319%**](https://www.amazon.co.uk/dp/B0GHRHB1DK) [**FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat**FVVRAX**£19.31**3.9★**▲ 255%**](https://www.amazon.co.uk/dp/B0FVXYZB9C) [**XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green**XSIVOD**£22.70**4.2★**▲ 229%**](https://www.amazon.co.uk/dp/B0G63NP2WT) [**Capslpad Green Abstract Area Rug 160x230cm Modern Short Pile Soft Faux Wool Living Room Rug Washable Indoor Rug Non Slip Minimalist Floor Mat Rugs for Living Room Bedroom Office Area Kitchen Decor**Capslpad**£44.44**4.4★**▲ 182%**](https://www.amazon.co.uk/dp/B0FZBJW65Y)
**~~View all trending →~~**
## **What buyers say about green rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good value”*
**Quality-Overall**14%
*“Exactly as advertised good quality”*
**Color**13%
*“Love the colour”*
**Design-Overall**6%
*“The design looks modern”*
**Comfort-Overall**5%
*“A very comfortable”*
**Ease Of Cleaning**5%
*“well-monitored cleaning routine perfectly”*
**Grip**5%
*“Non slip”*
**Size-Overall**4%
*“Great size”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Thickness**3%
*“I was also pleased that it wasn't overly thick”*
### **What buyers complain about **
**Thickness**18%
*“Paper thin”*
**Color**13%
*“colour looks washed”*
**Size-Overall**6%
*“Not the correct measurements”*
**Grip**4%
*“No grip”*
**Quality-Overall**4%
*“Poor quality”*
**Value For Money**2%
*“it really looks more expensive than it is”*
**Material Quality**2%
*“Very dangerous material”*
**Flatness**2%
*“it won't lie flat”*
**Smell**2%
*“smells awful”*
**Ease Of Cleaning**1%
*“unless you shave it bare then you will never get this clean”*
### **Top return reasons **
**Color**32%
**Size-Overall**30%
**Quality-Overall**13%
**Thin**7%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Thickness**3%
**Weight Light**2%
**Grip**1%
**Strength**1%
## **Common questions**
- **Is green rug profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 87 tracked products. 1 of 43 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the green rug niche?**
- 36 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in green rug?**
- Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 2.6%.
- **When does demand for green rug peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the green rug niche?**
- Listings span £11.11–£96.42; the average listing price is £30.00 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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