---
title: "Trend — formula powder pots - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/formula-powder-pots/trend"
last_updated: "2026-08-10T01:48:05.099Z"
locale: en
meta:
  description: "Niche score 46/100 · £290K/yr market · 543K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £290K/yr market · 543K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — formula powder pots - Flapen"
---

# **formula powder pots**

**Skip it**

Prices mostly outside the sweet spot ($3.24–$12.09) — this niche doesn't clear our bar today.

Market size 51Growth 23Conversion 77Competition 45Returns 99Price range 0Avg price 20Brand share 58Review moat 38Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£290K**

£290K/yr · 543K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,718.68**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.18**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.24–£12.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend