---
title: "Formula Powder Pots — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/formula-powder-pots"
last_updated: "2026-08-06T01:57:15.329Z"
locale: en
meta:
description: "Niche score 46/100 · £290K/yr market · 543K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £290K/yr market · 543K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Formula Powder Pots — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **formula powder pots**
**Skip it**
Prices mostly outside the sweet spot ($3.24–$12.09) — this niche doesn't clear our bar today.
Market size 51Growth 23Conversion 77Competition 45Returns 99Price range 0Avg price 20Brand share 58Review moat 38Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£290K**
£290K/yr · 543K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,718.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.24–£12.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, formula powder pots is a £290K/yr Amazon United Kingdom market (543K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **formula powder pots market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£215K–£287K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**22%**
- MAM21% - Tommee Tippee17% - Nuby14% - sebudion9% - Termichy9% - TINY TO TOTS BABY TO TODDLER8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/formula-powder-pots/trend)
## **Top formula powder pots search terms**
- **formula powder pots**167K/yr-5.6%7.9% conv. - **formula dispenser**47K/yr+7.2%4.3% conv. - **milk powder dispenser pot**53K/yr-16.3%5.5% conv. - **baby milk powder dispenser pots**51K/yr-2.5%5.5% conv. - **baby formula powder dispenser**37K/yr-13.5%5.4% conv. - **milk powder dispenser**20K/yr-20.2%3.2% conv. - **milk dispenser pots baby**19K/yr-1.2%4.9% conv. - **mam formula dispenser**13K/yr+20.5%9.3% conv. - **powder dispenser**15K/yr+3.6%1.3% conv. - **baby formula container**17K/yr-14.3%4.4% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/formula-powder-pots/search-terms)
## **Top formula powder pots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£14K10%£29K15%£43K20%£58K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommee Tippee Milk Powder Dispensers 6 Pack of Formula Powder Dispensers Holds up to 8 Scoops of Formula Travel Friendly and Space Saving**Tommee Tippee**£4.19**4.8★10,823 rev](https://www.amazon.co.uk/dp/B000UUO61Y) [2**Nuby Baby Milk Powder Dispensers - Easy to Pour |Travel Ready | Compatible with Most Bottles Including RapidCool (Pack of 6)**Nuby**£5.58**4.4★126 rev](https://www.amazon.co.uk/dp/B0D4MDP5F7) [3**MAM Formula Dispenser | Stores 40g Per Serving and Holds 3 Servings | Spill-Free Snap Cover for Easy Opening | Baby Accessories | White (Various Designs)**MAM**£6.35**4.8★6,087 rev](https://www.amazon.co.uk/dp/B00BV2VLT0) [4**Sebudion Baby Formula Powder Dispenser 3 Pcs Baby Milk Powder Dispenser Pots 2 Pcs Cleaning Brush 4 Compartment Formula Storage with Swivel Lid Suitable for Traveling Outdoor**sebudion**£7.47**4.3★90 rev](https://www.amazon.co.uk/dp/B0DWXFGJQ2) [5**Milk Powder Dispensers 3 Pack Containers Tiny to Tots 0M+ BPA Free 3 Separate Compartment Baby Formula Portioning Storage Containers (White 3 Pack)**TINY TO TOTS BABY TO TODDLER**£7.13**4.5★47 rev](https://www.amazon.co.uk/dp/B0CQKG8WXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sebudion Baby Formula Powder Dispenser 3 Pcs Baby Milk Powder Dispenser Pots 2 Pcs Cleaning Brush 4 Compartment Formula Storage with Swivel Lid Suitable for Traveling Outdoor**sebudion**£7.47**90 rev1y ago](https://www.amazon.co.uk/dp/B0DWXFGJQ2) [**YHTCC 2PCS Formula Powder Pots Easy to Clean Portable Formula Dispenser**YHTCC**£6.51**44 rev1y ago](https://www.amazon.co.uk/dp/B0DPKXHZLV) [**Bebamour Baby Formula Dispenser 450ml Portable Milk Powder Storage Container with Scoop BPA Free Formula Pot for Baby Travel Nursery & Snack Storage Bear Design**Bebamour**£8.18**959 rev1y ago](https://www.amazon.co.uk/dp/B0DNFB75SF) [**Vital Baby Nurture Stacking Milk Formula Dispenser 3pcs 3-in-1 Stackable Design Easy Pour Spout EarthSmart Biodegradable BPA-Free & Space-Saving**Vital Baby**£3.24**25 rev1y ago](https://www.amazon.co.uk/dp/B0DM64YJ2L) [**BEABA Formula Dispenser - Storage for Baby Milk Powder - Stackable - 4 Compartments - 100% airtight - Long-Term use as a Snack Box - Made in France - Cotton White/Terracotta**Béaba**£7.36**4,275 rev2y ago](https://www.amazon.co.uk/dp/B0D4R5T3L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAM Milk Powder Dispenser Milk Powder Box for Easy Filling of Baby Bottles Milk Powder Dispenser Holds up to 3 Servings 0+ Months Whale/Frog**MAM**£10.30**4.7★**▲ 256%**](https://www.amazon.co.uk/dp/B0BC9HZNWZ) [**Milk Powder Dispensers 3 Pack Containers Tiny to Tots 0M+ BPA Free 3 Separate Compartment Baby Formula Portioning Storage Containers (White 3 Pack)**TINY TO TOTS BABY TO TODDLER**£7.13**4.5★**▲ 157%**](https://www.amazon.co.uk/dp/B0CQKG8WXV) [**Bebamour Baby Formula Dispenser 450ml Milk Powder Container with Scoop Portable Baby Formula Storage Pot for Travel Night Feeds & Snacks BPA Free Cow Design (Green)**Bebamour**£8.26**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0C8N8QQ88) [**Nuby Baby Milk Powder Dispensers - Easy to Pour |Travel Ready | Compatible with Most Bottles Including RapidCool (Pack of 6)**Nuby**£5.58**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B0D4MDP5F7) [**Vital Baby Nurture Stacking Milk Formula Dispenser 3pcs 3-in-1 Stackable Design Easy Pour Spout EarthSmart Biodegradable BPA-Free & Space-Saving**Vital Baby**£3.24**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0DM64YJ2L)
**~~View all trending →~~**
## **What buyers say about formula powder pots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**26%
*“Easy to use”*
**Quality-Overall**22%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“As described”*
**Portability**8%
*“Compact and portable”*
**Storage Capacity**7%
*“It saves space or stacking”*
**Size-Overall**4%
*“Perfect size”*
**Leak-Proof**3%
*“Doesnt leak”*
**Value For Money**3%
*“Worth every penny”*
**Nutritional Content**3%
*“These came in so handy with night feedings so I didnt have to count out the powder”*
**Ease Of Cleaning**3%
*“Easy to clean”*
### **What buyers complain about **
**Quality-Overall**21%
*“Absolutely rubbish”*
**Leak-Proof**20%
*“Leaked into other sections”*
**Ease Of Use**9%
*“Slightly complicated”*
**Design-Overall**7%
*“Bad design really”*
**Value For Money**6%
*“its not worth the price”*
**Weight Heavy**6%
*“Too bulky”*
**Size-Overall**6%
*“Too bulky”*
**Functionality-Overall**5%
*“Doesnt work”*
**Durability**4%
*“they come apart”*
**Strength**3%
*“A little bit flimsy”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**10%
**Ease Of Use**7%
**Leak-Proof**6%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Material Quality**1%
**Product Condition**1%
**Flexibility**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is formula powder pots profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 22 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the formula powder pots niche?**
- 15 brands and 38 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in formula powder pots?**
- Top complaints mined from reviews: Quality-Overall, Leak-Proof, Ease Of Use. The return rate is 0.2%.
- **When does demand for formula powder pots peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the formula powder pots niche?**
- Listings span £3.24–£12.09; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 2,719 reviews — the moat a new listing must climb.
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