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Development Soft Play Mat for Babies 6-12 Months","MioTetto","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PoTavymQL.jpg",19.82,5996,0.0225,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB091YKYFPX",{"asin":664,"title":665,"brand":666,"imageUrl":667,"price":668,"rating":453,"reviews":669,"clickShare90":670,"clickShare360":671,"launchDate":672,"amazonUrl":673},"B0FS1WB3VT","Baby Play Mat 127 x 127 cm Foldable Waterproof Reversible Foam Crawling Mat 10 mm Soft Padded Baby Floor Mat with Storage Bag for Tummy Time Playpen Nursery & Playroom","Hibtn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cXvbwGfTL.jpg",13.78,596,0.0163,0.0125,"2025-09-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FS1WB3VT",{"asin":675,"title":676,"brand":677,"imageUrl":678,"price":679,"rating":618,"reviews":680,"clickShare90":681,"clickShare360":682,"launchDate":683,"amazonUrl":684},"B0DJBV42NP","1Above Extra Wide Foldable Baby Playmat 200x150x1cm | Waterproof | Reversible Extra Large Playmat with Carry bag | Thick Padded XPE Baby Crawl Mat | Ideal for Bedroom Nursery & Playroom","1ABOVE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Yanq-UhiL.jpg",22.47,16,0.0159,0.0084,"2024-10-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJBV42NP",{"asin":686,"title":687,"brand":428,"imageUrl":688,"price":689,"rating":607,"reviews":608,"clickShare90":690,"clickShare360":691,"launchDate":611,"amazonUrl":692},"B0FR4G6H7Z","ACOMOPACK Baby Play Mat 3cm Thick Memory Foam 127 x 127 cm Non-Slip Soft Plush Activity Mat for Tummy Time & Crawling (Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4159HmlgI9L.jpg",36.95,0.0151,0.0088,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FR4G6H7Z",{"love":694,"hate":765,"returnReasons":830},[695,702,709,716,723,730,737,744,751,758],{"topic":696,"percentOfMentions":697,"verbatims":698},"Quality-Overall",0.135,[699,700,701],"Good quality","It's well made","Good quality mat",{"topic":703,"percentOfMentions":704,"verbatims":705},"Soft Feel",0.1108,[706,707,708],"It's very soft","The material is so soft","Soft mats",{"topic":710,"percentOfMentions":711,"verbatims":712},"Ease Of Cleaning",0.0868,[713,714,715],"Great mat, easy to clean","very handy that it's wipeable too","Easy clean",{"topic":717,"percentOfMentions":718,"verbatims":719},"Size-Overall",0.08070000000000001,[720,721,722],"nice and big","Brilliant size","Easy to fit",{"topic":724,"percentOfMentions":725,"verbatims":726},"Value For Money",0.08039999999999999,[727,728,729],"Excellent value for money","Great quality for the price","Good value for price",{"topic":731,"percentOfMentions":732,"verbatims":733},"Fun\u002FEntertainment Experience",0.0754,[734,735,736],"Its a convenient play mat","Amazing for a baby to play","Very good play mat",{"topic":738,"percentOfMentions":739,"verbatims":740},"Advertised Vs Actual Product",0.045899999999999996,[741,742,743],"As advertised","Exactly as described and pictured","As described",{"topic":745,"percentOfMentions":746,"verbatims":747},"Thickness",0.0418,[748,749,750],"Lovely thick mat","is a resonable thickness","thick",{"topic":752,"percentOfMentions":753,"verbatims":754},"Ease Of Use",0.0406,[755,756,757],"Easy to use","Its easy to use and store","easy to pack up",{"topic":759,"percentOfMentions":760,"verbatims":761},"Color",0.0379,[762,763,764],"Colours nice and neutral","colours are great","I love the colours",[766,772,778,784,791,797,804,811,817,823],{"topic":717,"percentOfMentions":767,"verbatims":768},0.12119999999999999,[769,770,771],"Don't fit together","Quite large","Quite small",{"topic":696,"percentOfMentions":773,"verbatims":774},0.09609999999999999,[775,776,777],"Bad quality","Poor quality and very cheap looking","so expensive for such lack of quality",{"topic":745,"percentOfMentions":779,"verbatims":780},0.0935,[781,782,783],"Its not as thick as I expected","Not that thick","Its not as thick as you think it will be",{"topic":785,"percentOfMentions":786,"verbatims":787},"Durability",0.0913,[788,789,790],"Rips easily","not convinced its durable","they just fall apart",{"topic":738,"percentOfMentions":792,"verbatims":793},0.0571,[794,795,796],"Not as pictured","Not as described","Inaccurate photos and description",{"topic":798,"percentOfMentions":799,"verbatims":800},"Grip",0.0444,[801,802,803],"Also it had no grip","Not very slip resistant tho so can move around","it is slippery",{"topic":805,"percentOfMentions":806,"verbatims":807},"Strength",0.034300000000000004,[808,809,810],"Fragile - wouldn't recommend","Material is too flimsy","not very robust",{"topic":812,"percentOfMentions":539,"verbatims":813},"Smell",[814,815,816],"It has horrible strong chemical odour","Weird smell and black marks","have a very strong chemical smell to them",{"topic":724,"percentOfMentions":818,"verbatims":819},0.0337,[820,821,822],"Value for money might not seem great","Too expensive","Overpriced",{"topic":824,"percentOfMentions":825,"verbatims":826},"Material Quality",0.0199,[827,828,829],"Could have been made with better material","The material is very thin","Quite small and the material is not as expected",[831,833,835,838,839,841,843,845,847,850],{"reason":717,"pct":832},0.5204,{"reason":696,"pct":834},0.0943,{"reason":836,"pct":837},"Thin",0.0608,{"reason":824,"pct":497},{"reason":738,"pct":840},0.027000000000000003,{"reason":745,"pct":842},0.0264,{"reason":759,"pct":844},0.0255,{"reason":724,"pct":846},0.0191,{"reason":848,"pct":849},"Hard Feel",0.0171,{"reason":812,"pct":851},0.015600000000000001,[853,858,863,868,873,878,883,887,892,897],{"term":854,"volume":855,"growthQoq":856,"conversionRate":857},"foam play mat",74520,0.265,0.0136,{"term":859,"volume":860,"growthQoq":861,"conversionRate":862},"kids play mat",40294,0.0784,0.0085,{"term":864,"volume":865,"growthQoq":866,"conversionRate":867},"soft play mats",26069,0.2136,0.0127,{"term":869,"volume":870,"growthQoq":871,"conversionRate":872},"foldable playmat",22438,0.0793,0.0094,{"term":874,"volume":875,"growthQoq":876,"conversionRate":877},"playpen mat",14088,-0.0246,0.0027,{"term":879,"volume":880,"growthQoq":881,"conversionRate":882},"kids floor mats",14798,-0.05,0.011,{"term":884,"volume":885,"growthQoq":886,"conversionRate":691},"kids mat",12744,0.0414,{"term":888,"volume":889,"growthQoq":890,"conversionRate":891},"memory foam play mat",10365,-0.3058,0.0028,{"term":893,"volume":894,"growthQoq":895,"conversionRate":896},"playmats for toddlers",10433,-0.3118,0.0066,{"term":898,"volume":899,"growthQoq":900,"conversionRate":896},"padded floor mat",5108,1.0609,[902,909,914,919,924,929],{"title":903,"href":904,"score":905,"verdict":906,"marketSize":907,"growth90":908},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":910,"href":911,"score":905,"verdict":57,"marketSize":912,"growth90":913},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan",133021.89,14.0382,{"title":915,"href":916,"score":905,"verdict":57,"marketSize":917,"growth90":918},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":920,"href":921,"score":905,"verdict":57,"marketSize":922,"growth90":923},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":925,"href":926,"score":905,"verdict":57,"marketSize":927,"growth90":928},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":930,"href":931,"score":932,"verdict":906,"marketSize":933,"growth90":934},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563,[936,943,950,957,964,971,978,985,992,999,1006,1013,1020,1023,1030,1037,1044,1051,1058],{"nodeId":937,"label":938,"slug":939,"href":940,"nichesTracked":941,"marketSizeTotal":942},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":944,"label":945,"slug":946,"href":947,"nichesTracked":948,"marketSizeTotal":949},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":993,"label":994,"slug":995,"href":996,"nichesTracked":997,"marketSizeTotal":998},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":1000,"label":1001,"slug":1002,"href":1003,"nichesTracked":1004,"marketSizeTotal":1005},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":1007,"label":1008,"slug":1009,"href":1010,"nichesTracked":1011,"marketSizeTotal":1012},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":1014,"label":1015,"slug":1016,"href":1017,"nichesTracked":1018,"marketSizeTotal":1019},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":1021,"marketSizeTotal":1022},638,162171515,{"nodeId":1024,"label":1025,"slug":1026,"href":1027,"nichesTracked":1028,"marketSizeTotal":1029},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":1031,"label":1032,"slug":1033,"href":1034,"nichesTracked":1035,"marketSizeTotal":1036},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":1038,"label":1039,"slug":1040,"href":1041,"nichesTracked":1042,"marketSizeTotal":1043},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1045,"label":1046,"slug":1047,"href":1048,"nichesTracked":1049,"marketSizeTotal":1050},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1052,"label":1053,"slug":1054,"href":1055,"nichesTracked":1056,"marketSizeTotal":1057},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1059,"label":1060,"slug":1061,"href":1062,"nichesTracked":38,"marketSizeTotal":1063},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]