[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-baby-products-foam-play-mats":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":224,"demand":229,"seasonality":541,"brandShare":554,"products":576,"feedback":822,"searchTerms":981,"related":1030,"lastUpdated":167},"fe8eeaa48f9bf8a95b6c9d34a24e722a","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":135,"brandCountYearAgo":168,"sellerCount":169,"signals":170,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":173,"unitsSoldAvgMax":175,"revenueMin":176,"revenueMax":177,"avgBrandAgeMonths":178,"avgSellerAgeDays":179,"top20ClickShare":180,"top20BrandShare":181,"primePct":182,"oosRate":183},84876,290180,1.3666,0.0962,0.0137,0.3277,0.5789,4.42,851,21.35,5.83,54.37,47,5000,0.9574,0.0129,6,15,"foam play mats","foam-play-mats","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Ffoam-play-mats","Activity & Entertainment","2026-07-18T03:24:52.474891+00:00",29,34,[171],"no_dominant_brand",50,0,4000,100,85400,106750,35,191,0.7448,0.9642,0.6596,0.0839,{"score":185,"verdict":186,"components":187},57,"watch",[188,193,196,200,203,206,209,214,217,220],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",21,0.15,84876.2,{"key":194,"score":195,"weight":191,"raw":148},"growth",37,{"key":197,"score":198,"weight":199,"raw":149},"conversion",17,0.1,{"key":201,"score":202,"weight":191,"raw":150},"competition",82,{"key":204,"score":205,"weight":199,"raw":151},"brandShare",77,{"key":207,"score":208,"weight":199,"raw":152},"qualityGap",55,{"key":210,"score":211,"weight":212,"raw":213},"reviewMoat",66,0.05,851.34,{"key":215,"score":216,"weight":199,"raw":160},"returns",89,{"key":218,"score":219,"weight":212,"raw":154},"avgPrice",91,{"key":221,"score":222,"weight":212,"raw":223},"priceRange",80,0.8110836423568191,{"avgRating":225,"medianPrice":226,"medianReturnRate":227,"nichesTracked":228},4.36,12.12,0.0064,27606,{"points":230,"droppedPartialWeek":540},[231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,502,505,508,511,514,517,520,523,526,529,531,534,537],{"week":232,"volume":233},"2024-07-21",10906,{"week":235,"volume":236},"2024-07-28",8279,{"week":238,"volume":239},"2024-08-04",8804,{"week":241,"volume":242},"2024-08-11",8286,{"week":244,"volume":245},"2024-08-18",8054,{"week":247,"volume":248},"2024-08-25",7994,{"week":250,"volume":251},"2024-09-01",7278,{"week":253,"volume":254},"2024-09-08",6989,{"week":256,"volume":257},"2024-09-15",6664,{"week":259,"volume":260},"2024-09-22",6090,{"week":262,"volume":263},"2024-09-29",6859,{"week":265,"volume":266},"2024-10-06",6689,{"week":268,"volume":269},"2024-10-13",8343,{"week":271,"volume":272},"2024-10-20",5828,{"week":274,"volume":275},"2024-10-27",6258,{"week":277,"volume":278},"2024-11-03",6573,{"week":280,"volume":281},"2024-11-10",6741,{"week":283,"volume":284},"2024-11-17",6814,{"week":286,"volume":287},"2024-11-24",8324,{"week":289,"volume":290},"2024-12-01",8493,{"week":292,"volume":293},"2024-12-08",7254,{"week":295,"volume":296},"2024-12-15",6151,{"week":298,"volume":299},"2024-12-22",6288,{"week":301,"volume":302},"2024-12-29",5909,{"week":304,"volume":305},"2025-01-05",7484,{"week":307,"volume":308},"2025-01-12",7257,{"week":310,"volume":311},"2025-01-19",7941,{"week":313,"volume":314},"2025-01-26",7554,{"week":316,"volume":317},"2025-02-02",7217,{"week":319,"volume":320},"2025-02-09",6860,{"week":322,"volume":323},"2025-02-16",6925,{"week":325,"volume":326},"2025-02-23",6796,{"week":328,"volume":329},"2025-03-02",6798,{"week":331,"volume":332},"2025-03-09",6820,{"week":334,"volume":335},"2025-03-16",7079,{"week":337,"volume":338},"2025-03-23",6068,{"week":340,"volume":341},"2025-03-30",6606,{"week":343,"volume":344},"2025-04-06",6233,{"week":346,"volume":347},"2025-04-13",6865,{"week":349,"volume":350},"2025-04-20",6474,{"week":352,"volume":353},"2025-04-27",5700,{"week":355,"volume":341},"2025-05-04",{"week":357,"volume":358},"2025-05-11",5669,{"week":360,"volume":361},"2025-05-18",6260,{"week":363,"volume":364},"2025-05-25",5778,{"week":366,"volume":367},"2025-06-01",5873,{"week":369,"volume":370},"2025-06-08",5744,{"week":372,"volume":373},"2025-06-15",5331,{"week":375,"volume":376},"2025-06-22",5929,{"week":378,"volume":379},"2025-06-29",5667,{"week":381,"volume":382},"2025-07-06",5721,{"week":384,"volume":385},"2025-07-13",7881,{"week":387,"volume":388},"2025-07-20",6084,{"week":390,"volume":391},"2025-07-27",5764,{"week":393,"volume":394},"2025-08-03",4932,{"week":396,"volume":397},"2025-08-10",6810,{"week":399,"volume":400},"2025-08-17",6668,{"week":402,"volume":403},"2025-08-24",6264,{"week":405,"volume":406},"2025-08-31",6191,{"week":408,"volume":409},"2025-09-07",6847,{"week":411,"volume":412},"2025-09-14",5976,{"week":414,"volume":415},"2025-09-21",5791,{"week":417,"volume":418},"2025-09-28",5127,{"week":420,"volume":421},"2025-10-05",5836,{"week":423,"volume":424},"2025-10-12",6398,{"week":426,"volume":427},"2025-10-19",5530,{"week":429,"volume":430},"2025-10-26",5903,{"week":432,"volume":433},"2025-11-02",5966,{"week":435,"volume":436},"2025-11-09",6461,{"week":438,"volume":439},"2025-11-16",6304,{"week":441,"volume":442},"2025-11-23",6542,{"week":444,"volume":445},"2025-11-30",6421,{"week":447,"volume":448},"2025-12-07",5502,{"week":450,"volume":451},"2025-12-14",5458,{"week":453,"volume":454},"2025-12-21",5521,{"week":456,"volume":457},"2025-12-28",5229,{"week":459,"volume":460},"2026-01-04",6440,{"week":462,"volume":463},"2026-01-11",6205,{"week":465,"volume":466},"2026-01-18",5244,{"week":468,"volume":469},"2026-01-25",5362,{"week":471,"volume":472},"2026-02-01",5226,{"week":474,"volume":475},"2026-02-08",5019,{"week":477,"volume":478},"2026-02-15",4690,{"week":480,"volume":481},"2026-02-22",4905,{"week":483,"volume":484},"2026-03-01",4804,{"week":486,"volume":487},"2026-03-08",4790,{"week":489,"volume":490},"2026-03-15",4692,{"week":492,"volume":493},"2026-03-22",4559,{"week":495,"volume":496},"2026-03-29",4700,{"week":498,"volume":499},"2026-04-05",5008,{"week":501,"volume":394},"2026-04-12",{"week":503,"volume":504},"2026-04-19",4944,{"week":506,"volume":507},"2026-04-26",4996,{"week":509,"volume":510},"2026-05-03",5210,{"week":512,"volume":513},"2026-05-10",4808,{"week":515,"volume":516},"2026-05-17",5005,{"week":518,"volume":519},"2026-05-24",6302,{"week":521,"volume":522},"2026-05-31",5834,{"week":524,"volume":525},"2026-06-07",4904,{"week":527,"volume":528},"2026-06-14",4971,{"week":530,"volume":513},"2026-06-21",{"week":532,"volume":533},"2026-06-28",7131,{"week":535,"volume":536},"2026-07-05",5527,{"week":538,"volume":539},"2026-07-12",5639,false,[542,543,544,545,546,547,548,549,550,551,552,553],1.0710846231576872,0.9539575836742742,0.9118006605215163,0.9041750874944546,0.9162079711692765,0.8963786332791114,1.117422795386208,1.139261322247964,1.0256609322883292,1.0169766968994924,1.070606244831118,0.9933359075050799,{"top":555,"otherBrandCount":574,"otherClickShare":575},[556,559,562,565,568,571],{"brand":557,"clickShare":558},"ACOMOPACK",0.17179999999999998,{"brand":560,"clickShare":561},"scoosh",0.14900000000000002,{"brand":563,"clickShare":564},"kidoola",0.10869999999999999,{"brand":566,"clickShare":567},"BG-BABYGO",0.08970000000000002,{"brand":569,"clickShare":570},"Nuby",0.0595,{"brand":572,"clickShare":573},"Yum Yum's",0.0542,19,0.3671,[577,588,599,610,619,629,640,651,661,672,682,689,700,709,720,731,742,753,762,773,782,792,803,814],{"asin":578,"title":579,"brand":557,"imageUrl":580,"price":581,"rating":582,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B0FW4PK55L","ACOMOPACK Baby Play Mat 3.5CM Thick Memory Foam Crawling Mat Coral Velvet Activity Rug for Tummy Time Non-Slip Nursery Floor Mat for Toddlers Infants Kids (127×127cm Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ltzrUah0L.jpg",38.15,4.5,327,0.103,0.0494,"2025-10-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW4PK55L",{"asin":589,"title":590,"brand":560,"imageUrl":591,"price":592,"rating":593,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B0CL5BS79H","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (150 x 200 cm Animals)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w9dzRGchL.jpg",19.01,3.9,222,0.067,0.0305,"2023-10-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL5BS79H",{"asin":600,"title":601,"brand":563,"imageUrl":602,"price":603,"rating":604,"reviews":605,"clickShare90":606,"clickShare360":607,"launchDate":608,"amazonUrl":609},"B08ZJL44JJ","kidoola Foam Baby Play Mat (29x29cm) Thick & Soft EVA Foam Interlocking Floor Tile Matting for Children Large Multi Colour Safe & Comfortable 7mm Thick Play Flooring (9pc)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61DElTZNpiL.jpg",7.96,4.3,2540,0.0594,0.1006,"2021-03-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08ZJL44JJ",{"asin":611,"title":612,"brand":560,"imageUrl":613,"price":614,"rating":593,"reviews":594,"clickShare90":615,"clickShare360":616,"launchDate":617,"amazonUrl":618},"B0DC6WL9L9","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (Forest & Hills 150x200x1cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FRJvBW-+L.jpg",19.05,0.0504,0.0282,"2024-08-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DC6WL9L9",{"asin":620,"title":621,"brand":572,"imageUrl":622,"price":623,"rating":582,"reviews":624,"clickShare90":625,"clickShare360":626,"launchDate":627,"amazonUrl":628},"B0F19DHLGW","Yum Yums 18 Pack of Multi Colour Baby Play Mat 29x29cm EVA Foam Mats for Kids Soft & Non Slip Interlocking Floor Mats Waterproof 7mm Thick Foam Play Mat -Safe and Comfortable for Children","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Id-W4TVDL.jpg",10.87,203,0.0479,0.0366,"2025-03-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F19DHLGW",{"asin":630,"title":631,"brand":566,"imageUrl":632,"price":633,"rating":634,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B0FL7S8YLD","BG-BABYGO Baby Play Mat for Floor - Foldable Baby Play Mats for Newborn and Toddlers Waterproof and Soft Tummy Time Mat Design for Crawling and Learning (Beige 120x120x1 CM)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aD3kVdsiL.jpg",21.06,4.4,94,0.041,0.0553,"2025-08-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FL7S8YLD",{"asin":641,"title":642,"brand":643,"imageUrl":644,"price":645,"rating":604,"reviews":646,"clickShare90":647,"clickShare360":648,"launchDate":649,"amazonUrl":650},"B0DDCK74LD","Joypony Play Mat 50x50 Inches Foldable Baby Play Mats for Babies and Toddlers Waterproof & Anti-Slip Portable Baby Floor Mat Baby Mat for Floor with Travel Bag","Joypony","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U2rj35tuL.jpg",19.28,1635,0.0401,0.0761,"2024-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DDCK74LD",{"asin":652,"title":653,"brand":566,"imageUrl":654,"price":655,"rating":656,"reviews":202,"clickShare90":657,"clickShare360":658,"launchDate":659,"amazonUrl":660},"B0FLCDZVZD","Baby Play Mat 120x120x1CM Foldable Baby Playmats Portable Baby Floor Mat for Toddlers Babies to Play on Floor Waterproof & Reversible Baby Crawling Mat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51i1QHJwl9L.jpg",18.45,4.6,0.0398,0.0386,"2025-08-06","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FLCDZVZD",{"asin":662,"title":663,"brand":664,"imageUrl":665,"price":156,"rating":666,"reviews":667,"clickShare90":668,"clickShare360":669,"launchDate":670,"amazonUrl":671},"B0C9X7DSVS","Hakuna Matte Premium Large Velvet Baby Play Mat 200x150x2.5cm Beige","Hakuna Matte","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41T1bsuyJcL.jpg",4.7,2221,0.0341,0.0468,"2023-07-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9X7DSVS",{"asin":673,"title":674,"brand":569,"imageUrl":675,"price":676,"rating":634,"reviews":677,"clickShare90":678,"clickShare360":679,"launchDate":680,"amazonUrl":681},"B0BHX8KW3X","Nuby Foldable Reversible Play Mat - Easy Clean | Reversible | Waterproof | Suitable from Birth | 147 x 195 cm (Rainbow)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41s9dKWHoxL.jpg",28.14,2379,0.034,0.064,"2022-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BHX8KW3X",{"asin":683,"title":684,"brand":560,"imageUrl":591,"price":685,"rating":593,"reviews":594,"clickShare90":686,"clickShare360":687,"launchDate":597,"amazonUrl":688},"B0CL5C6G6K","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (180x200x1cm Animals)",22.12,0.0316,0.0148,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL5C6G6K",{"asin":690,"title":691,"brand":692,"imageUrl":693,"price":694,"rating":656,"reviews":695,"clickShare90":696,"clickShare360":697,"launchDate":698,"amazonUrl":699},"B0857BLPZ4","KandyToys Wild Life Foldable Baby Play Mat | Thick Padded XPE Baby Crawl Mat | Waterproof | Safe","KandyToys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yoC-dETOL.jpg",16.39,1191,0.0274,0.0164,"2020-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0857BLPZ4",{"asin":701,"title":702,"brand":563,"imageUrl":703,"price":704,"rating":582,"reviews":705,"clickShare90":696,"clickShare360":706,"launchDate":707,"amazonUrl":708},"B095CQ7GQ4","kidoola Reversible Large Baby Play Mat | Soft Playmat for Babys Crawling Tummy Time | Thick Floor Mats for Children Toddlers & Babies | Ideal for Floor in Bedroom Nursery & Playroom (Style 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zocx6nHKL.jpg",17.75,536,0.0162,"2021-05-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB095CQ7GQ4",{"asin":710,"title":711,"brand":712,"imageUrl":713,"price":714,"rating":634,"reviews":715,"clickShare90":716,"clickShare360":717,"launchDate":718,"amazonUrl":719},"B0FW3P18YT","Baby Play Mat Large Reversible & Foldable Waterproof Foam Playmat 178x148cm Double-Sided Non-Slip Toddler Floor Mat for Crawling Tummy Time Nursery Portable Floor Mat Farm","Vivo Technologies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41erKTXJqPL.jpg",16.04,149,0.0256,0.022,"2025-10-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW3P18YT",{"asin":721,"title":722,"brand":723,"imageUrl":724,"price":725,"rating":634,"reviews":726,"clickShare90":727,"clickShare360":728,"launchDate":729,"amazonUrl":730},"B0FBWS5YCS","CROWNSHOP 20PCS Baby Play Mat 30x30x1CM Foam Kids Play Mat Interlocking Floor Tiles Multi Colour Soft EVA Baby Floor Mats for Childrens Play and Crawl (Grey+Off White)","CROWNSHOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jsdXMXodL.jpg",9.26,119,0.0248,0.0392,"2025-06-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FBWS5YCS",{"asin":732,"title":733,"brand":557,"imageUrl":734,"price":735,"rating":736,"reviews":737,"clickShare90":738,"clickShare360":739,"launchDate":740,"amazonUrl":741},"B0FR4PZK92","ACOMOPACK Baby Play Mat 3cm Thick Memory Foam 127 x 127 cm Non-Slip Soft Plush Activity Mat for Tummy Time & Crawling (Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hY9cnTs3L.jpg",37.41,4.8,28,0.0193,0.0091,"2025-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FR4PZK92",{"asin":743,"title":744,"brand":745,"imageUrl":746,"price":155,"rating":747,"reviews":748,"clickShare90":749,"clickShare360":750,"launchDate":751,"amazonUrl":752},"B0DY32B6GT","Activo Foam Play Mat 9pcs 29CM x 29CM Large Interlocking Foam Mat for Babies Toddlers and Kids Interlocking Soft Play Tiles for Baby Play Room","Mookie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ogFTA2HlL.jpg",4,74,0.0189,0.0238,"2025-02-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DY32B6GT",{"asin":754,"title":755,"brand":664,"imageUrl":756,"price":757,"rating":666,"reviews":667,"clickShare90":758,"clickShare360":759,"launchDate":760,"amazonUrl":761},"B0C9XB3LSF","Hakuna Matte Premium Large Coral Velvet Baby Play Mat 200x150x2.5cm Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ij1JE9DuL.jpg",50.33,0.0186,0.0152,"2023-07-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9XB3LSF",{"asin":763,"title":764,"brand":765,"imageUrl":766,"price":767,"rating":604,"reviews":768,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B0D7P22KPN","Infantino Foldable Soft Foam Play Mat Baby Play Mat for Tummy Time & Floor Play Lightweight Easy to Store Wipeable Rainbows","INFANTINO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Fy1y+DhNL.jpg",25.77,2608,0.0178,0.018,"2025-01-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7P22KPN",{"asin":774,"title":775,"brand":557,"imageUrl":776,"price":777,"rating":582,"reviews":583,"clickShare90":778,"clickShare360":779,"launchDate":780,"amazonUrl":781},"B0DK1STBWF","ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w5SwuvuQL.jpg",52.74,0.0167,0.0113,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK1STBWF",{"asin":783,"title":784,"brand":785,"imageUrl":786,"price":787,"rating":634,"reviews":788,"clickShare90":697,"clickShare360":789,"launchDate":790,"amazonUrl":791},"B091YKYFPX","MioTetto Foam Floor Tiles for Kids - Non-Toxic Comfortable Baby Play Mat and Interlocking Foam Tiles Fits with 50x50 Playpen Mat for Crawling & Development Soft Play Mat for Babies 6-12 Months","MioTetto","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51PoTavymQL.jpg",19.82,5996,0.0225,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB091YKYFPX",{"asin":793,"title":794,"brand":795,"imageUrl":796,"price":797,"rating":582,"reviews":798,"clickShare90":799,"clickShare360":800,"launchDate":801,"amazonUrl":802},"B0FS1WB3VT","Baby Play Mat 127 x 127 cm Foldable Waterproof Reversible Foam Crawling Mat 10 mm Soft Padded Baby Floor Mat with Storage Bag for Tummy Time Playpen Nursery & Playroom","Hibtn","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51cXvbwGfTL.jpg",13.78,596,0.0163,0.0125,"2025-09-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FS1WB3VT",{"asin":804,"title":805,"brand":806,"imageUrl":807,"price":808,"rating":747,"reviews":809,"clickShare90":810,"clickShare360":811,"launchDate":812,"amazonUrl":813},"B0DJBV42NP","1Above Extra Wide Foldable Baby Playmat 200x150x1cm | Waterproof | Reversible Extra Large Playmat with Carry bag | Thick Padded XPE Baby Crawl Mat | Ideal for Bedroom Nursery & Playroom","1ABOVE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Yanq-UhiL.jpg",22.47,16,0.0159,0.0084,"2024-10-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJBV42NP",{"asin":815,"title":816,"brand":557,"imageUrl":817,"price":818,"rating":736,"reviews":737,"clickShare90":819,"clickShare360":820,"launchDate":740,"amazonUrl":821},"B0FR4G6H7Z","ACOMOPACK Baby Play Mat 3cm Thick Memory Foam 127 x 127 cm Non-Slip Soft Plush Activity Mat for Tummy Time & Crawling (Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4159HmlgI9L.jpg",36.95,0.0151,0.0088,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FR4G6H7Z",{"love":823,"hate":894,"returnReasons":959},[824,831,838,845,852,859,866,873,880,887],{"topic":825,"percentOfMentions":826,"verbatims":827},"Quality-Overall",0.135,[828,829,830],"Good quality","It's well made","Good quality mat",{"topic":832,"percentOfMentions":833,"verbatims":834},"Soft Feel",0.1108,[835,836,837],"It's very soft","The material is so soft","Soft mats",{"topic":839,"percentOfMentions":840,"verbatims":841},"Ease Of Cleaning",0.0868,[842,843,844],"Great mat, easy to clean","very handy that it's wipeable too","Easy clean",{"topic":846,"percentOfMentions":847,"verbatims":848},"Size-Overall",0.08070000000000001,[849,850,851],"nice and big","Brilliant size","Easy to fit",{"topic":853,"percentOfMentions":854,"verbatims":855},"Value For Money",0.08039999999999999,[856,857,858],"Excellent value for money","Great quality for the price","Good value for price",{"topic":860,"percentOfMentions":861,"verbatims":862},"Fun\u002FEntertainment Experience",0.0754,[863,864,865],"Its a convenient play mat","Amazing for a baby to play","Very good play mat",{"topic":867,"percentOfMentions":868,"verbatims":869},"Advertised Vs Actual Product",0.045899999999999996,[870,871,872],"As advertised","Exactly as described and pictured","As described",{"topic":874,"percentOfMentions":875,"verbatims":876},"Thickness",0.0418,[877,878,879],"Lovely thick mat","is a resonable thickness","thick",{"topic":881,"percentOfMentions":882,"verbatims":883},"Ease Of Use",0.0406,[884,885,886],"Easy to use","Its easy to use and store","easy to pack up",{"topic":888,"percentOfMentions":889,"verbatims":890},"Color",0.0379,[891,892,893],"Colours nice and neutral","colours are great","I love the colours",[895,901,907,913,920,926,933,940,946,952],{"topic":846,"percentOfMentions":896,"verbatims":897},0.12119999999999999,[898,899,900],"Don't fit together","Quite large","Quite small",{"topic":825,"percentOfMentions":902,"verbatims":903},0.09609999999999999,[904,905,906],"Bad quality","Poor quality and very cheap looking","so expensive for such lack of quality",{"topic":874,"percentOfMentions":908,"verbatims":909},0.0935,[910,911,912],"Its not as thick as I expected","Not that thick","Its not as thick as you think it will be",{"topic":914,"percentOfMentions":915,"verbatims":916},"Durability",0.0913,[917,918,919],"Rips easily","not convinced its durable","they just fall apart",{"topic":867,"percentOfMentions":921,"verbatims":922},0.0571,[923,924,925],"Not as pictured","Not as described","Inaccurate photos and description",{"topic":927,"percentOfMentions":928,"verbatims":929},"Grip",0.0444,[930,931,932],"Also it had no grip","Not very slip resistant tho so can move around","it is slippery",{"topic":934,"percentOfMentions":935,"verbatims":936},"Strength",0.034300000000000004,[937,938,939],"Fragile - wouldn't recommend","Material is too flimsy","not very robust",{"topic":941,"percentOfMentions":668,"verbatims":942},"Smell",[943,944,945],"It has horrible strong chemical odour","Weird smell and black marks","have a very strong chemical smell to them",{"topic":853,"percentOfMentions":947,"verbatims":948},0.0337,[949,950,951],"Value for money might not seem great","Too expensive","Overpriced",{"topic":953,"percentOfMentions":954,"verbatims":955},"Material Quality",0.0199,[956,957,958],"Could have been made with better material","The material is very thin","Quite small and the material is not as expected",[960,962,964,967,968,970,972,974,976,979],{"reason":846,"pct":961},0.5204,{"reason":825,"pct":963},0.0943,{"reason":965,"pct":966},"Thin",0.0608,{"reason":953,"pct":626},{"reason":867,"pct":969},0.027000000000000003,{"reason":874,"pct":971},0.0264,{"reason":888,"pct":973},0.0255,{"reason":853,"pct":975},0.0191,{"reason":977,"pct":978},"Hard Feel",0.0171,{"reason":941,"pct":980},0.015600000000000001,[982,987,992,997,1002,1007,1012,1016,1021,1026],{"term":983,"volume":984,"growthQoq":985,"conversionRate":986},"foam play mat",74520,0.265,0.0136,{"term":988,"volume":989,"growthQoq":990,"conversionRate":991},"kids play mat",40294,0.0784,0.0085,{"term":993,"volume":994,"growthQoq":995,"conversionRate":996},"soft play mats",26069,0.2136,0.0127,{"term":998,"volume":999,"growthQoq":1000,"conversionRate":1001},"foldable playmat",22438,0.0793,0.0094,{"term":1003,"volume":1004,"growthQoq":1005,"conversionRate":1006},"playpen mat",14088,-0.0246,0.0027,{"term":1008,"volume":1009,"growthQoq":1010,"conversionRate":1011},"kids floor mats",14798,-0.05,0.011,{"term":1013,"volume":1014,"growthQoq":1015,"conversionRate":820},"kids mat",12744,0.0414,{"term":1017,"volume":1018,"growthQoq":1019,"conversionRate":1020},"memory foam play mat",10365,-0.3058,0.0028,{"term":1022,"volume":1023,"growthQoq":1024,"conversionRate":1025},"playmats for toddlers",10433,-0.3118,0.0066,{"term":1027,"volume":1028,"growthQoq":1029,"conversionRate":1025},"padded floor mat",5108,1.0609,[1031,1038,1043,1048,1053,1058],{"title":1032,"href":1033,"score":1034,"verdict":1035,"marketSize":1036,"growth90":1037},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":1039,"href":1040,"score":1034,"verdict":186,"marketSize":1041,"growth90":1042},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan",133021.89,14.0382,{"title":1044,"href":1045,"score":1034,"verdict":186,"marketSize":1046,"growth90":1047},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":1049,"href":1050,"score":1034,"verdict":186,"marketSize":1051,"growth90":1052},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":1054,"href":1055,"score":1034,"verdict":186,"marketSize":1056,"growth90":1057},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":1059,"href":1060,"score":1061,"verdict":1035,"marketSize":1062,"growth90":1063},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563]