[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-baby-products-foam-mats-for-kids":3,"research-sidebar-rollups":924},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":55,"baselines":93,"demand":98,"seasonality":407,"brandShare":420,"products":442,"feedback":681,"searchTerms":842,"related":890,"lastUpdated":37},"b9c0c34589aa3223d54fa746a0922888","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":44,"unitsSoldMin":45,"unitsSoldAvgMin":44,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":51,"top20BrandShare":52,"primePct":53,"oosRate":54},61676,150978,1.342,0.3002,0.0208,0.3187,0.5571,4.43,1246,19.64,4.66,54.37,65,3000,0.8769,0.0129,8,20,"foam mats for kids","foam-mats-for-kids","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Ffoam-mats-for-kids","Activity & Entertainment","2026-07-18T03:24:52.474891+00:00",37,19,53,[42],"no_dominant_brand",44,0,2500,100,49100,58920,36,190,0.6507,0.9066,0.6308,0.0341,{"score":56,"verdict":57,"components":58},59,"watch",[59,64,67,71,74,77,79,83,86,89],{"key":60,"score":61,"weight":62,"raw":63},"marketSize",15,0.15,61676.32,{"key":65,"score":66,"weight":62,"raw":18},"growth",56,{"key":68,"score":69,"weight":70,"raw":19},"conversion",26,0.1,{"key":72,"score":73,"weight":62,"raw":20},"competition",83,{"key":75,"score":76,"weight":70,"raw":21},"brandShare",79,{"key":78,"score":40,"weight":70,"raw":22},"qualityGap",{"key":80,"score":66,"weight":81,"raw":82},"reviewMoat",0.05,1245.82,{"key":84,"score":85,"weight":70,"raw":30},"returns",89,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",87,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",78,0.791993562663448,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.36,12.12,0.0064,27606,{"points":99,"droppedPartialWeek":406},[100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,281,284,287,290,293,296,299,302,305,307,310,313,316,319,322,325,328,331,334,337,340,343,346,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,395,398,400,403],{"week":101,"volume":102},"2024-07-21",7585,{"week":104,"volume":105},"2024-07-28",6090,{"week":107,"volume":108},"2024-08-04",6694,{"week":110,"volume":111},"2024-08-11",5783,{"week":113,"volume":114},"2024-08-18",5129,{"week":116,"volume":117},"2024-08-25",4896,{"week":119,"volume":120},"2024-09-01",4668,{"week":122,"volume":123},"2024-09-08",4334,{"week":125,"volume":126},"2024-09-15",4511,{"week":128,"volume":129},"2024-09-22",4119,{"week":131,"volume":132},"2024-09-29",4541,{"week":134,"volume":135},"2024-10-06",4447,{"week":137,"volume":138},"2024-10-13",5542,{"week":140,"volume":141},"2024-10-20",3790,{"week":143,"volume":144},"2024-10-27",4179,{"week":146,"volume":147},"2024-11-03",4071,{"week":149,"volume":150},"2024-11-10",4241,{"week":152,"volume":132},"2024-11-17",{"week":154,"volume":155},"2024-11-24",5726,{"week":157,"volume":158},"2024-12-01",5738,{"week":160,"volume":161},"2024-12-08",4756,{"week":163,"volume":164},"2024-12-15",3660,{"week":166,"volume":167},"2024-12-22",3597,{"week":169,"volume":170},"2024-12-29",3602,{"week":172,"volume":173},"2025-01-05",4536,{"week":175,"volume":176},"2025-01-12",4266,{"week":178,"volume":179},"2025-01-19",5430,{"week":181,"volume":182},"2025-01-26",4648,{"week":184,"volume":185},"2025-02-02",4387,{"week":187,"volume":188},"2025-02-09",4136,{"week":190,"volume":191},"2025-02-16",3997,{"week":193,"volume":194},"2025-02-23",4328,{"week":196,"volume":197},"2025-03-02",4323,{"week":199,"volume":200},"2025-03-09",4614,{"week":202,"volume":203},"2025-03-16",4747,{"week":205,"volume":206},"2025-03-23",4216,{"week":208,"volume":209},"2025-03-30",4275,{"week":211,"volume":212},"2025-04-06",4265,{"week":214,"volume":215},"2025-04-13",4647,{"week":217,"volume":218},"2025-04-20",4574,{"week":220,"volume":221},"2025-04-27",3920,{"week":223,"volume":224},"2025-05-04",5934,{"week":226,"volume":227},"2025-05-11",4035,{"week":229,"volume":230},"2025-05-18",4808,{"week":232,"volume":233},"2025-05-25",3614,{"week":235,"volume":236},"2025-06-01",2857,{"week":238,"volume":239},"2025-06-08",2692,{"week":241,"volume":242},"2025-06-15",2861,{"week":244,"volume":245},"2025-06-22",3944,{"week":247,"volume":248},"2025-06-29",2716,{"week":250,"volume":251},"2025-07-06",3276,{"week":253,"volume":254},"2025-07-13",4407,{"week":256,"volume":257},"2025-07-20",2961,{"week":259,"volume":260},"2025-07-27",2641,{"week":262,"volume":263},"2025-08-03",2206,{"week":265,"volume":266},"2025-08-10",3062,{"week":268,"volume":269},"2025-08-17",3263,{"week":271,"volume":272},"2025-08-24",2990,{"week":274,"volume":275},"2025-08-31",2936,{"week":277,"volume":278},"2025-09-07",2859,{"week":280,"volume":260},"2025-09-14",{"week":282,"volume":283},"2025-09-21",2381,{"week":285,"volume":286},"2025-09-28",2386,{"week":288,"volume":289},"2025-10-05",2454,{"week":291,"volume":292},"2025-10-12",2835,{"week":294,"volume":295},"2025-10-19",2272,{"week":297,"volume":298},"2025-10-26",2582,{"week":300,"volume":301},"2025-11-02",2477,{"week":303,"volume":304},"2025-11-09",2496,{"week":306,"volume":304},"2025-11-16",{"week":308,"volume":309},"2025-11-23",2690,{"week":311,"volume":312},"2025-11-30",2694,{"week":314,"volume":315},"2025-12-07",2243,{"week":317,"volume":318},"2025-12-14",2171,{"week":320,"volume":321},"2025-12-21",2069,{"week":323,"volume":324},"2025-12-28",2016,{"week":326,"volume":327},"2026-01-04",2687,{"week":329,"volume":330},"2026-01-11",2756,{"week":332,"volume":333},"2026-01-18",2676,{"week":335,"volume":336},"2026-01-25",2506,{"week":338,"volume":339},"2026-02-01",2730,{"week":341,"volume":342},"2026-02-08",2441,{"week":344,"volume":345},"2026-02-15",2296,{"week":347,"volume":286},"2026-02-22",{"week":349,"volume":350},"2026-03-01",2400,{"week":352,"volume":353},"2026-03-08",2953,{"week":355,"volume":356},"2026-03-15",2470,{"week":358,"volume":359},"2026-03-22",3445,{"week":361,"volume":362},"2026-03-29",2983,{"week":364,"volume":365},"2026-04-05",3146,{"week":367,"volume":368},"2026-04-12",3962,{"week":370,"volume":371},"2026-04-19",3154,{"week":373,"volume":374},"2026-04-26",4252,{"week":376,"volume":377},"2026-05-03",4390,{"week":379,"volume":380},"2026-05-10",3311,{"week":382,"volume":383},"2026-05-17",2840,{"week":385,"volume":386},"2026-05-24",4788,{"week":388,"volume":389},"2026-05-31",4809,{"week":391,"volume":392},"2026-06-07",2773,{"week":394,"volume":330},"2026-06-14",{"week":396,"volume":397},"2026-06-21",3136,{"week":399,"volume":173},"2026-06-28",{"week":401,"volume":402},"2026-07-05",3009,{"week":404,"volume":405},"2026-07-12",3566,false,[408,409,410,411,412,413,414,415,416,417,418,419],0.9997237216260806,0.9047152377948815,0.9873834613510012,1.081551641901525,1.160431724055245,0.8514772060205517,1.1362730047358283,1.1131458405190326,0.977040803767348,0.9521517133168782,0.9466814594332702,0.8990943919254893,{"top":421,"otherBrandCount":440,"otherClickShare":441},[422,425,428,431,434,437],{"brand":423,"clickShare":424},"ACOMOPACK",0.1379,{"brand":426,"clickShare":427},"scoosh",0.1208,{"brand":429,"clickShare":430},"kidoola",0.1177,{"brand":432,"clickShare":433},"Nuby",0.1084,{"brand":435,"clickShare":436},"Yum Yum's",0.072,{"brand":438,"clickShare":439},"INFANTINO",0.0461,31,0.3971,[443,454,464,474,485,496,506,515,522,534,545,555,567,578,586,598,608,616,627,638,645,652,660,671],{"asin":444,"title":445,"brand":423,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0FW4PK55L","ACOMOPACK Baby Play Mat 3.5CM Thick Memory Foam Crawling Mat Coral Velvet Activity Rug for Tummy Time Non-Slip Nursery Floor Mat for Toddlers Infants Kids (127×127cm Beige)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ltzrUah0L.jpg",38.15,4.5,327,0.0798,0.0456,"2025-10-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW4PK55L",{"asin":455,"title":456,"brand":429,"imageUrl":457,"price":458,"rating":459,"reviews":460,"clickShare90":436,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B08ZJL44JJ","kidoola Foam Baby Play Mat (29x29cm) Thick & Soft EVA Foam Interlocking Floor Tile Matting for Children Large Multi Colour Safe & Comfortable 7mm Thick Play Flooring (9pc)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61DElTZNpiL.jpg",7.96,4.3,2540,0.1067,"2021-03-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08ZJL44JJ",{"asin":465,"title":466,"brand":435,"imageUrl":467,"price":468,"rating":448,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B0F19DHLGW","Yum Yums 18 Pack of Multi Colour Baby Play Mat 29x29cm EVA Foam Mats for Kids Soft & Non Slip Interlocking Floor Mats Waterproof 7mm Thick Foam Play Mat -Safe and Comfortable for Children","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Id-W4TVDL.jpg",10.87,203,0.0583,0.0455,"2025-03-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F19DHLGW",{"asin":475,"title":476,"brand":426,"imageUrl":477,"price":478,"rating":479,"reviews":480,"clickShare90":481,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B0CL5BS79H","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (150 x 200 cm Animals)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w9dzRGchL.jpg",19.01,3.9,222,0.0572,0.0286,"2023-10-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL5BS79H",{"asin":486,"title":487,"brand":432,"imageUrl":488,"price":489,"rating":490,"reviews":491,"clickShare90":492,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0BHX8KW3X","Nuby Foldable Reversible Play Mat - Easy Clean | Reversible | Waterproof | Suitable from Birth | 147 x 195 cm (Rainbow)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41s9dKWHoxL.jpg",28.14,4.4,2379,0.0513,0.0949,"2022-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BHX8KW3X",{"asin":497,"title":498,"brand":438,"imageUrl":499,"price":500,"rating":459,"reviews":501,"clickShare90":502,"clickShare360":503,"launchDate":504,"amazonUrl":505},"B0D7P22KPN","Infantino Foldable Soft Foam Play Mat Baby Play Mat for Tummy Time & Floor Play Lightweight Easy to Store Wipeable Rainbows","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Fy1y+DhNL.jpg",25.77,2608,0.0397,0.0405,"2025-01-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D7P22KPN",{"asin":507,"title":508,"brand":426,"imageUrl":509,"price":510,"rating":479,"reviews":480,"clickShare90":511,"clickShare360":512,"launchDate":513,"amazonUrl":514},"B0DC6WL9L9","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (Forest & Hills 150x200x1cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FRJvBW-+L.jpg",19.05,0.0329,0.0184,"2024-08-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DC6WL9L9",{"asin":516,"title":517,"brand":426,"imageUrl":477,"price":518,"rating":479,"reviews":480,"clickShare90":519,"clickShare360":520,"launchDate":483,"amazonUrl":521},"B0CL5C6G6K","scoosh Foldable Activity Mat - Double-Sided Reversible Waterproof Ideal for Playtime Picnics and Quality Family Bonding - Premium Quality Outdoor & Indoor Mat (180x200x1cm Animals)",22.12,0.0307,0.0157,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CL5C6G6K",{"asin":523,"title":524,"brand":525,"imageUrl":526,"price":527,"rating":528,"reviews":529,"clickShare90":530,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B0F8Q7M2XZ","COMOMY Baby Play Mats for Floor 127x127 cm Quilted Soft Padded Playmat for Playpen Anti-Slip Crawling Mat Foldable Washable Activity Mat for Toddlers and Kids Light Grey","COMOMY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51j7cCCe4CL.jpg",23.66,4.2,176,0.0251,0.0194,"2025-09-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F8Q7M2XZ",{"asin":535,"title":536,"brand":537,"imageUrl":538,"price":539,"rating":459,"reviews":540,"clickShare90":541,"clickShare360":542,"launchDate":543,"amazonUrl":544},"B0DDCK74LD","Joypony Play Mat 50x50 Inches Foldable Baby Play Mats for Babies and Toddlers Waterproof & Anti-Slip Portable Baby Floor Mat Baby Mat for Floor with Travel Bag","Joypony","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U2rj35tuL.jpg",19.28,1635,0.0229,0.0355,"2024-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DDCK74LD",{"asin":546,"title":547,"brand":432,"imageUrl":548,"price":549,"rating":448,"reviews":550,"clickShare90":551,"clickShare360":552,"launchDate":553,"amazonUrl":554},"B0GHS4QSK5","Nuby Fold n Go Reversible Play Mat - Easy Clean | Reversible | 120 x 90 cm | Suitable from Birth (Farmyard)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415W0VuZveL.jpg",16.37,16,0.0227,0.0172,"2026-01-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GHS4QSK5",{"asin":556,"title":557,"brand":558,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B0BN637B2R","PhysKcal 5-Panel Folding Gymnastics Tumbling Mat with Carrying Handles Thick Exercise Mat Foldable for Kids Padding MMA Gymnastics Activity Play","PhysKcal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DybTIcJvL.jpg",33.28,4.7,434,0.0215,0.013,"2022-11-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BN637B2R",{"asin":568,"title":569,"brand":570,"imageUrl":571,"price":572,"rating":561,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B00MBE4BH6","Edz Kidz Interlocking Foam Play Mat Set. Great for Babies Toddlers or Even exersise (32 x 32cm. 18 Piece Pastel Mats)","Edz Kidz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fXJVUgQfL.jpg",18.21,4025,0.0206,0.0219,"2014-08-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00MBE4BH6",{"asin":579,"title":580,"brand":429,"imageUrl":581,"price":582,"rating":459,"reviews":460,"clickShare90":583,"clickShare360":584,"launchDate":462,"amazonUrl":585},"B09KW6VSW5","kidoola Foam Baby Play Mat (29x29cm) Thick & Soft EVA Foam Interlocking Floor Tile Matting for Children Large Multi Colour Safe & Comfortable 7mm Thick Play Flooring (27pc)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412QuNLm8lL.jpg",17.29,0.0199,0.0148,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09KW6VSW5",{"asin":587,"title":588,"brand":589,"imageUrl":590,"price":591,"rating":592,"reviews":593,"clickShare90":594,"clickShare360":595,"launchDate":596,"amazonUrl":597},"B0DY32B6GT","Activo Foam Play Mat 9pcs 29CM x 29CM Large Interlocking Foam Mat for Babies Toddlers and Kids Interlocking Soft Play Tiles for Baby Play Room","Mookie","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ogFTA2HlL.jpg",5.83,4,74,0.0192,0.0239,"2025-02-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DY32B6GT",{"asin":599,"title":600,"brand":601,"imageUrl":602,"price":26,"rating":561,"reviews":603,"clickShare90":604,"clickShare360":605,"launchDate":606,"amazonUrl":607},"B0C9X7DSVS","Hakuna Matte Premium Large Velvet Baby Play Mat 200x150x2.5cm Beige","Hakuna Matte","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41T1bsuyJcL.jpg",2221,0.0162,0.0252,"2023-07-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C9X7DSVS",{"asin":609,"title":610,"brand":423,"imageUrl":611,"price":612,"rating":448,"reviews":449,"clickShare90":613,"clickShare360":614,"launchDate":452,"amazonUrl":615},"B0FW4PB447","ACOMOPACK Baby Play Mat 3.5CM Thick Memory Foam Crawling Mat Coral Velvet Activity Rug for Tummy Time Non-Slip Nursery Floor Mat for Toddlers Infants Kids (127×127cm Grey)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w5SwuvuQL.jpg",38.26,0.0161,0.0091,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FW4PB447",{"asin":617,"title":618,"brand":619,"imageUrl":620,"price":621,"rating":490,"reviews":622,"clickShare90":623,"clickShare360":624,"launchDate":625,"amazonUrl":626},"B07571JMH3","Soft Foam Exercise Floor Mats Interlocking Puzzle EVA mat tiles For Gym Garage Home Office Workouts Yoga Kids Play Weights and workout Studio - 60 x 60cm","HH Home Hut","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518J6QY6zcL.jpg",8.3,1053,0.0153,0.0147,"2017-08-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07571JMH3",{"asin":628,"title":629,"brand":630,"imageUrl":631,"price":632,"rating":490,"reviews":633,"clickShare90":634,"clickShare360":635,"launchDate":636,"amazonUrl":637},"B0FBWS5YCS","CROWNSHOP 20PCS Baby Play Mat 30x30x1CM Foam Kids Play Mat Interlocking Floor Tiles Multi Colour Soft EVA Baby Floor Mats for Childrens Play and Crawl (Grey+Off White)","CROWNSHOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jsdXMXodL.jpg",9.26,119,0.0146,0.024,"2025-06-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FBWS5YCS",{"asin":639,"title":640,"brand":432,"imageUrl":641,"price":642,"rating":490,"reviews":491,"clickShare90":643,"clickShare360":531,"launchDate":565,"amazonUrl":644},"B0BHXCTT7G","Nuby Foldable Reversible Play Mat - Easy Clean | Reversible | Waterproof | Suitable from Birth | 147 x 195 cm (Safari)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51EO8mIMICL.jpg",28.38,0.0145,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BHXCTT7G",{"asin":646,"title":647,"brand":429,"imageUrl":648,"price":649,"rating":459,"reviews":460,"clickShare90":650,"clickShare360":594,"launchDate":462,"amazonUrl":651},"B08ZJLYB8T","kidoola Foam Baby Play Mat (29x29cm) Thick & Soft EVA Foam Interlocking Floor Tile Matting for Children Large Multi Colour Safe & Comfortable 7mm Thick Play Flooring (18pc)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JbxtB4HSL.jpg",12.39,0.014,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08ZJLYB8T",{"asin":653,"title":654,"brand":423,"imageUrl":611,"price":655,"rating":448,"reviews":449,"clickShare90":656,"clickShare360":657,"launchDate":658,"amazonUrl":659},"B0DK1STBWF","ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)",52.74,0.0134,0.0116,"2025-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DK1STBWF",{"asin":661,"title":662,"brand":663,"imageUrl":664,"price":665,"rating":666,"reviews":667,"clickShare90":656,"clickShare360":668,"launchDate":669,"amazonUrl":670},"B0857BLPZ4","KandyToys Wild Life Foldable Baby Play Mat | Thick Padded XPE Baby Crawl Mat | Waterproof | Safe","KandyToys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yoC-dETOL.jpg",16.39,4.6,1191,0.01,"2020-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0857BLPZ4",{"asin":672,"title":673,"brand":674,"imageUrl":675,"price":25,"rating":448,"reviews":676,"clickShare90":677,"clickShare360":678,"launchDate":679,"amazonUrl":680},"B0FT3L33P3","Soft Foam Exercise Floor Mats Interlocking EVA Puzzle Tiles 30x30cm | Non-Slip Protective Gym Flooring for Home Garage Office Kids Play Yoga & Workout Studio (Multicolour Pack of 9)","BURAKH","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xC2f2ZEdL.jpg",28,0.0128,0.0095,"2025-09-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FT3L33P3",{"love":682,"hate":753,"returnReasons":819},[683,690,697,704,711,718,725,732,739,746],{"topic":684,"percentOfMentions":685,"verbatims":686},"Quality-Overall",0.13970000000000002,[687,688,689],"Good quality","Good quality mat","Great quality, love how it folds up into the bag that comes with it, ideal for space saving",{"topic":691,"percentOfMentions":692,"verbatims":693},"Soft Feel",0.1042,[694,695,696],"Soft mats","The material is so soft","It's very soft",{"topic":698,"percentOfMentions":699,"verbatims":700},"Value For Money",0.0993,[701,702,703],"They are affordable","Good value for price","Excellent value for money",{"topic":705,"percentOfMentions":706,"verbatims":707},"Size-Overall",0.0761,[708,709,710],"nice and big","Brilliant size","Easy to fit",{"topic":712,"percentOfMentions":713,"verbatims":714},"Ease Of Cleaning",0.0692,[715,716,717],"Wipe clean durable material super easy to fold up and pop away","Great mat, easy to clean","Easy clean",{"topic":719,"percentOfMentions":720,"verbatims":721},"Fun\u002FEntertainment Experience",0.052300000000000006,[722,723,724],"Its a convenient play mat","Great fun for the kids","Very good play mat",{"topic":726,"percentOfMentions":727,"verbatims":728},"Thickness",0.046,[729,730,731],"Lovely thick mat","good thickness","is a resonable thickness",{"topic":733,"percentOfMentions":734,"verbatims":735},"Advertised Vs Actual Product",0.041299999999999996,[736,737,738],"Exactly as pictured","Just what I needed","As described",{"topic":740,"percentOfMentions":741,"verbatims":742},"Ease Of Use",0.0401,[743,744,745],"Its easy to use and store","Easy to use","easy to pack up",{"topic":747,"percentOfMentions":748,"verbatims":749},"Color",0.0359,[750,751,752],"colours are great","The colors are bright","Colours nice and neutral",[754,760,766,772,779,785,792,799,805,812],{"topic":705,"percentOfMentions":755,"verbatims":756},0.10859999999999999,[757,758,759],"Don't fit together","Quite small","Quite large",{"topic":726,"percentOfMentions":761,"verbatims":762},0.1069,[763,764,765],"Not as thick as expected","Thicker than I expected","Its not as thick as you think it will be",{"topic":684,"percentOfMentions":767,"verbatims":768},0.0926,[769,770,771],"Bad quality","Poor quality and very cheap looking","so expensive for such lack of quality",{"topic":773,"percentOfMentions":774,"verbatims":775},"Durability",0.0683,[776,777,778],"Rips easily","not convinced its durable","they just fall apart",{"topic":733,"percentOfMentions":780,"verbatims":781},0.048799999999999996,[782,783,784],"Misleading","Not as described","Not as pictured",{"topic":786,"percentOfMentions":787,"verbatims":788},"Smell",0.042,[789,790,791],"Weird smell and black marks","do have a bit of a smell","The mat smell of petrol",{"topic":793,"percentOfMentions":794,"verbatims":795},"Grip",0.0351,[796,797,798],"Also it had no grip","Not very slip resistant tho so can move around","it is slippery",{"topic":698,"percentOfMentions":800,"verbatims":801},0.0325,[802,803,804],"Value for money might not seem great","Overpriced","Too expensive",{"topic":806,"percentOfMentions":807,"verbatims":808},"Strength",0.025699999999999997,[809,810,811],"Fragile - wouldn't recommend","Material is too flimsy","not very robust",{"topic":813,"percentOfMentions":814,"verbatims":815},"Functionality-Overall",0.016200000000000003,[816,817,818],"If you want it to contain rolling babies it doesnt work","Just not suitable if there's gunna be a lot of activity on them","Stylus pen doesn't work",[820,822,824,827,829,831,834,836,838,840],{"reason":705,"pct":821},0.5238,{"reason":684,"pct":823},0.0908,{"reason":825,"pct":826},"Thin",0.060700000000000004,{"reason":726,"pct":828},0.0308,{"reason":733,"pct":830},0.0302,{"reason":832,"pct":833},"Material Quality",0.0297,{"reason":747,"pct":835},0.022099999999999998,{"reason":786,"pct":837},0.018500000000000003,{"reason":698,"pct":839},0.0171,{"reason":806,"pct":841},0.0155,[843,848,852,857,862,867,872,877,882,886],{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"outdoor play mat",16698,1.4174,0.0131,{"term":33,"volume":849,"growthQoq":850,"conversionRate":851},29319,0.2576,0.029,{"term":853,"volume":854,"growthQoq":855,"conversionRate":856},"nuby play mat",13807,0.0638,0.0257,{"term":858,"volume":859,"growthQoq":860,"conversionRate":861},"playpen mat",14088,-0.0246,0.0062,{"term":863,"volume":864,"growthQoq":865,"conversionRate":866},"kids floor mats",14798,-0.05,0.0135,{"term":868,"volume":869,"growthQoq":870,"conversionRate":871},"outdoor play mats",5824,0.8407,0.0097,{"term":873,"volume":874,"growthQoq":875,"conversionRate":876},"foldable mat",7492,0.2759,0.0032,{"term":878,"volume":879,"growthQoq":880,"conversionRate":881},"memory foam play mat",10365,-0.3058,0.0028,{"term":883,"volume":884,"growthQoq":885,"conversionRate":871},"padded floor mat",5108,1.0609,{"term":887,"volume":888,"growthQoq":889,"conversionRate":541},"foam play mats",4910,0.7835,[891,898,903,908,913,918],{"title":892,"href":893,"score":894,"verdict":895,"marketSize":896,"growth90":897},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":899,"href":900,"score":894,"verdict":57,"marketSize":901,"growth90":902},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan",133021.89,14.0382,{"title":904,"href":905,"score":894,"verdict":57,"marketSize":906,"growth90":907},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":909,"href":910,"score":894,"verdict":57,"marketSize":911,"growth90":912},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":914,"href":915,"score":894,"verdict":57,"marketSize":916,"growth90":917},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":919,"href":920,"score":921,"verdict":895,"marketSize":922,"growth90":923},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563,[925,932,939,946,953,960,967,974,981,988,995,1002,1009,1012,1019,1026,1033,1040,1047],{"nodeId":926,"label":927,"slug":928,"href":929,"nichesTracked":930,"marketSizeTotal":931},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":933,"label":934,"slug":935,"href":936,"nichesTracked":937,"marketSizeTotal":938},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":940,"label":941,"slug":942,"href":943,"nichesTracked":944,"marketSizeTotal":945},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":947,"label":948,"slug":949,"href":950,"nichesTracked":951,"marketSizeTotal":952},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":954,"label":955,"slug":956,"href":957,"nichesTracked":958,"marketSizeTotal":959},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":961,"label":962,"slug":963,"href":964,"nichesTracked":965,"marketSizeTotal":966},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":968,"label":969,"slug":970,"href":971,"nichesTracked":972,"marketSizeTotal":973},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":975,"label":976,"slug":977,"href":978,"nichesTracked":979,"marketSizeTotal":980},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":982,"label":983,"slug":984,"href":985,"nichesTracked":986,"marketSizeTotal":987},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":989,"label":990,"slug":991,"href":992,"nichesTracked":993,"marketSizeTotal":994},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":996,"label":997,"slug":998,"href":999,"nichesTracked":1000,"marketSizeTotal":1001},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":1003,"label":1004,"slug":1005,"href":1006,"nichesTracked":1007,"marketSizeTotal":1008},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":1010,"marketSizeTotal":1011},638,162171515,{"nodeId":1013,"label":1014,"slug":1015,"href":1016,"nichesTracked":1017,"marketSizeTotal":1018},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":1020,"label":1021,"slug":1022,"href":1023,"nichesTracked":1024,"marketSizeTotal":1025},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":1027,"label":1028,"slug":1029,"href":1030,"nichesTracked":1031,"marketSizeTotal":1032},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":1034,"label":1035,"slug":1036,"href":1037,"nichesTracked":1038,"marketSizeTotal":1039},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":1041,"label":1042,"slug":1043,"href":1044,"nichesTracked":1045,"marketSizeTotal":1046},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":1048,"label":1049,"slug":1050,"href":1051,"nichesTracked":1052,"marketSizeTotal":1053},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]