---
title: "Flannels Face Cloth Pack 12 — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/flannels-face-cloth-pack-12"
last_updated: "2026-08-11T03:44:16.652Z"
locale: en
meta:
description: "Niche score 51/100 · £62K/yr market · 54K searches/yr. Prices mostly outside the sweet spot ($4.92–$12.62) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £62K/yr market · 54K searches/yr. Prices mostly outside the sweet spot ($4.92–$12.62) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flannels Face Cloth Pack 12 — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **flannels face cloth pack 12**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($4.92–$12.62) keeps it on the watch list.
Market size 15Growth 34Conversion 96Competition 56Returns 98Price range 0Avg price 24Brand share 72Review moat 22Quality gap 58
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,176.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£62K**
£62K/yr · 54K searches
**Price range**
**Bad****£4.92–£12.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, flannels face cloth pack 12 is a £62K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannels face cloth pack 12 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£70K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**31%**
- Infinitee Xclusives16% - Utopia Towels13% - Meng Jiaran12% - Amazon Basics12% - Makooz9% - Lanjue7%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +7.2% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/flannels-face-cloth-pack-12/trend)
## **Top flannels face cloth pack 12 search terms**
- **flannels face cloth pack 12**41K/yr+12.5%10.9% conv. - **face flannels pack of 12**8K/yr-22.5%10.9% conv. - **flannels face cloth pack 24**5K/yr+16.6%6.5% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/flannels-face-cloth-pack-12/search-terms)
## **Top flannels face cloth pack 12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|**Infinitee Xclusives**£8.85**4.7★4,507 rev](https://www.amazon.co.uk/dp/B09NHVSLV4) [2**Meng Jiaran 12 Pcs Face Cloths Flannels Soft Bath Towels Quick Dry Baby Wash Cloth Squares Face Body Cloths For Baby Kids Adults Makeup Remover (25x25cm)**Meng Jiaran**£7.77**4.3★92 rev](https://www.amazon.co.uk/dp/B0D5CB4461) [3**Makooz 10 Pc Face Flannels Pack - 500 GSM 100% Cotton Towel Set - Quick Dry and Absorbent Wash Cloth - Easy Drying Kitchen and Bath Flannel for Home Spa and Professional Use (Grey 30x30CM)**Makooz**£9.07**3.7★1,142 rev](https://www.amazon.co.uk/dp/B08GQG8QZC) [4**Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm White 12-Pack**Amazon Basics**£7.23**4.5★6,718 rev](https://www.amazon.co.uk/dp/B01GRN9YZU) [5**Utopia Towels - 12 Pack Luxury Flannel Face Cloth Set (30 x 30 CM) 100% Cotton Ring Spun Highly Absorbent and Soft Feel Washcloths for Bathroom Spa Gym and Face Towel (Grey)**Utopia Towels**£8.96**4.6★14,981 rev](https://www.amazon.co.uk/dp/B01N4FZZU3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hiuyavy Flannel Face Cloth 12PCS Soft Face Towels 30x30CM Squares Wash Flannels Reusable Microfibre Face Cloth for Washing Face(6 Colours)**Hiuyavy**£8.63**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FX9MHFDH) [**Novo Home Face Towels Pack of 12 550 GSM 100% Cotton Washcloths (30x30cm) Soft Quick Dry Highly Absorbent Flannels for Bathroom Spa Gym Dark Grey**Novo Home**£10.17**145 rev1y ago](https://www.amazon.co.uk/dp/B0F8W63D1C) [**Asheyya Flannels Face Cloth Pack 8 for Kids and Women 12 X 12 Inch Soft Face Cloths for Washing Face Reusable Quick Dry Face Towels**Asheyya**£5.97**59 rev1y ago](https://www.amazon.co.uk/dp/B0DFYBZCFP) [**Meng Jiaran 12 Pcs Face Cloths Flannels Soft Bath Towels Quick Dry Baby Wash Cloth Squares Face Body Cloths For Baby Kids Adults Makeup Remover (25x25cm)**Meng Jiaran**£7.77**92 rev2y ago](https://www.amazon.co.uk/dp/B0D5CB4461) [**Casabella 12 Pack Flannel Face Cloth - 100% Cotton Face Towels Soft & Absorbent Super Quality Washcloths 30x30CM Fingertip Towels for Makeup Removal & Cleansing - Royal Face Cloth**Casabella**£8.28**56 rev2y ago](https://www.amazon.co.uk/dp/B0CNPQ3SN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Casabella 12 Pack Flannel Face Cloth - 100% Cotton Face Towels Soft & Absorbent Super Quality Washcloths 30x30CM Fingertip Towels for Makeup Removal & Cleansing - Royal Face Cloth**Casabella**£8.28**4.7★**▲ 180%**](https://www.amazon.co.uk/dp/B0CNPQ3SN1) [**Divine Textiles 100% Egyptian Cotton Flannel Face Cloths Wash Towel Set - White 12 Pack 30 x 30 cm - Highly Absorbent Flannels Face Clothes Extra Soft Fingertip Towels For Sports Work Gym Spa**DTEX HOMES**£7.88**4.4★**▲ 120%**](https://www.amazon.co.uk/dp/B083HN866S) [**Amazon Basics Face Towel Set for bathroom 100% Cotton Extra Absorbent Fast Drying Face Cloths 30 x 30 cm Petal Pink 24-Pack**Amazon Basics**£9.85**4.7★**▲ 97%**](https://www.amazon.co.uk/dp/B01N9B6XVX) [**Infinitee Xclusives - 12 Pack 100% Cotton Face Cloths Wash Cloths |30x30 cm| - Ultra Soft & Highly Absorbent Fingertip Towels for Spa Gym Hotel & Bathroom |Brilliant White|**Infinitee Xclusives**£8.85**4.7★**▲ 90%**](https://www.amazon.co.uk/dp/B09NHVSLV4) [**Diamond Tex Pack of 6 12 24 36 48 96 Face Cloth 100% Egyptian Cotton Soft Flannels Set Quick Absorbent Washcloth 500-GSM Gym Golf Hand Wash Towels 30x30cm (Sky Blue 6)**Diamond Tex**£9.82**4.1★**▲ 87%**](https://www.amazon.co.uk/dp/B0C4L43SS7)
**~~View all trending →~~**
## **What buyers say about flannels face cloth pack 12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Amazing quality”*
**Soft Feel**25%
*“soft material”*
**Value For Money**13%
*“Excellent Value”*
**Color**7%
*“good colour”*
**Size-Overall**6%
*“Just the right size”*
**Absorbency**4%
*“very absorbent”*
**Advertised Vs Actual Product**3%
*“better than expected”*
**Thickness**2%
*“thick material”*
**Washability**2%
*“easy wash”*
**Material Quality**2%
*“Lovely soft material nice size as well”*
### **What buyers complain about **
**Size-Overall**23%
*“not very practical size wise”*
**Quality-Overall**19%
*“Rubbish quality”*
**Thickness**14%
*“Not very thick”*
**Color**7%
*“Looks like the colour has been washed out”*
**Thin**4%
*“Very thin”*
**Value For Money**2%
*“Not worth the money”*
**Material Quality**2%
*“Cheap Material”*
**Advertised Vs Actual Product**2%
*“Looks nothing like the website picture whatsoever”*
**Durability**1%
*“Die on some coming off on first use do eash first”*
**Strength**1%
*“i was surprised at how flimsy they are”*
### **Top return reasons **
**Size-Overall**29%
**Thin**20%
**Quality-Overall**18%
**Material Quality**10%
**Advertised Vs Actual Product**6%
**Color**5%
**Thickness**2%
**Smell**2%
**Value For Money**1%
**Soft Feel**1%
## **Common questions**
- **Is flannels face cloth pack 12 profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the flannels face cloth pack 12 niche?**
- 16 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in flannels face cloth pack 12?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.4%.
- **When does demand for flannels face cloth pack 12 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the flannels face cloth pack 12 niche?**
- Listings span £4.92–£12.62; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 10,176 reviews — the moat a new listing must climb.
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