---
title: "Products — fire guard - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/fire-guard/products"
last_updated: "2026-07-21T16:11:19.842Z"
locale: en
meta:
  description: "Niche score 58/100 · £325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £325K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — fire guard - Flapen"
---

# **fire guard**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 3Conversion 26Competition 77Returns 95Price range 89Avg price 95Brand share 83Review moat 86Quality gap 40

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****£24.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£8.99–£92.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****272.22**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****£325K**

£325K/yr · 627K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-43.4%**

90-day search growth — must beat 0% to launch