---
title: "Trend — face scrubber - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/face-scrubber/trend"
last_updated: "2026-08-11T10:25:41.244Z"
locale: en
meta:
  description: "Niche score 55/100 · £155K/yr market · 325K searches/yr. Pricing outside the sweet spot ($7.48 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £155K/yr market · 325K searches/yr. Pricing outside the sweet spot ($7.48 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — face scrubber - Flapen"
---

# **face scrubber**

**Worth a look**

Shows low returns (0.4%), but pricing outside the sweet spot ($7.48 avg) keeps it on the watch list.

Market size 33Growth 23Conversion 70Competition 70Returns 98Price range 42Avg price 21Brand share 81Review moat 40Quality gap 65

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.57–£24.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,487.61**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£155K**

£155K/yr · 325K searches

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.48**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend