---
title: "Eczema Body Wash — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/eczema-body-wash"
last_updated: "2026-08-11T07:01:49.456Z"
locale: en
meta:
description: "Niche score 36/100 · £60K/yr market · 71K searches/yr · £7.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £60K/yr market · 71K searches/yr · £7.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eczema Body Wash — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **eczema body wash**
**Skip it**
Prices mostly outside the sweet spot ($2.64–$15.70) — this niche doesn't clear our bar today.
Market size 15Growth 18Conversion 90Competition 21Returns 100Price range 5Avg price 22Brand share 34Review moat 24Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,325.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.88**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£60K**
£60K/yr · 71K searches
**Price range**
**Bad****£2.64–£15.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, eczema body wash is a £60K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eczema body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£47K–£63K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**105**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Aveeno56% - E459% - Dermz8% - Bioderma6% - QV5% - Sanex4% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 62 weeks — -14.2% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/eczema-body-wash/trend)
## **Top eczema body wash search terms**
- **eczema body wash**30K/yr-29.2%6.2% conv. - **psoriasis body wash**12K/yr-1.2%4.4% conv. - **aveeno dermexa body wash**12K/yr+5.1%16.8% conv. - **eczema shower gel**7K/yr-3.9%6.9% conv. - **shower gel for itchy skin**5K/yr-12.6%4.5% conv. - **aveeno dermexa daily emollient body wash**3K/yr+45.3%19.0% conv. - **shower gel for eczema skin**3K/yr-23.8%9.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/eczema-body-wash/search-terms)
## **Top eczema body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£27K60%£36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Dermexa Daily Emollient Body Wash Gently cleanses and Soothes For Very Dry Itchy Also Eczema Prone Skin 300 ml(Packaging may vary)**Aveeno**£6.92**4.6★3,022 rev](https://www.amazon.co.uk/dp/B078VMS383) [2**E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml**E45**£3.76**4.5★2,203 rev](https://www.amazon.co.uk/dp/B002IS5W50) [3**Healpsorin Antifungal Body Wash: Psoriasis Eczema Dermatitis and Sensitive Shower Gel - Eczema Treatment - 500ml**Dermz**£15.70**4.4★1,238 rev](https://www.amazon.co.uk/dp/B07XG3QQGZ) [4**Aveeno Skin Relief Moisturising Body Wash (1x 500ml) Gentle Cleansing Wash with Soothing Triple Oat Complex Soap-Free Unscented for Sensitive and Very Dry Skin**Aveeno**£5.85**4.6★6,361 rev](https://www.amazon.co.uk/dp/B07PYRQH5P) [5**Bioderma Atoderm Body Wash Family (Women Men and Kids) Moisturizing and Cleansing Shower Oil for Very Dry Sensitive Skin 33.80 Fl Oz 1 Liter**Bioderma**£14.72**4.6★31,324 rev](https://www.amazon.co.uk/dp/B00ZY65OSI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetaphil PRO Itch Prone Skin Body Wash Cleansing Wash for Sensitive Dry or Very Dry Skin & suitable for Eczema-prone Skin 236ml Packaging May Vary**Cetaphil**£9.19**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GKCBK1PY) [**Aveeno Baby Dermexa Moisturising Wash (1x 250ml) Soothing Unscented and Soap-Free Baby Body Wash Developed to Gently Cleanse Delicate Skin for Babies with Very Dry Itchy Skin and Prone to Eczema**Aveeno Baby**£5.04**755 rev4y ago](https://www.amazon.co.uk/dp/B09NDZS2HQ) [**Aveeno Dermexa Daily Emollient Cream (1x 500ml) Emollient Cream Enriched with Triple Oat Complex and Ceramides for Sensitive Skin Soothing Relief from Itchy Dry Skin Prone to Eczema**Aveeno**£10.23**7,538 rev5y ago](https://www.amazon.co.uk/dp/B098K99CL3) [**Sanex Expert Skin Health Hypoallergenic Shower Gel l 570ml for Very Sensitive Skin Sensitive Shower Gel 12 Hour Hydration Prebiotic & Postbiotic Complex Dermatologically Tested 0% Sulphates**Sanex**£2.64**1,007 rev5y ago](https://www.amazon.co.uk/dp/B0977C19NL) [**Healpsorin Antifungal Body Wash: Psoriasis Eczema Dermatitis and Sensitive Shower Gel - Eczema Treatment - 500ml**Dermz**£15.70**1,238 rev6y ago](https://www.amazon.co.uk/dp/B07XG3QQGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cetaphil PRO Itch Prone Skin Body Wash Cleansing Wash for Sensitive Dry or Very Dry Skin & suitable for Eczema-prone Skin 236ml Packaging May Vary**Cetaphil**£9.19**4.3★**▲ 180%**](https://www.amazon.co.uk/dp/B0GKCBK1PY) [**Aveeno Dermexa Daily Emollient Cream (1x 500ml) Emollient Cream Enriched with Triple Oat Complex and Ceramides for Sensitive Skin Soothing Relief from Itchy Dry Skin Prone to Eczema**Aveeno**£10.23**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B098K99CL3) [**QV Gentle Wash (500g) for Dry Sensitive Skin pH Balanced Unscented Soap Free Moisturising Soap alternative that lathers for Dry Skin Eczema Psoriasis Dermatitis for whole body**QV**£7.55**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B0085U7Y06) [**Aveeno Dermexa Daily Emollient Body Wash Gently cleanses and Soothes For Very Dry Itchy Also Eczema Prone Skin 300 ml(Packaging may vary)**Aveeno**£6.92**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B078VMS383) [**Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml**Oilatum**£5.10**4.7★**— 4%**](https://www.amazon.co.uk/dp/B01MXNW2XJ)
**~~View all trending →~~**
## **What buyers say about eczema body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Gentle and moisturising”*
**Quality-Overall**13%
*“The stuff is fantastic in all forms”*
**Smell**8%
*“Nice subtle smell”*
**Value For Money**8%
*“Good price”*
**Soft Feel**7%
*“Soft skin”*
**Allergies**6%
*“doesnt irritate my sensitive skin”*
**Suitability Combination Skin**4%
*“made my skin much calmer”*
**Sensitivity-Overall**4%
*“It's gentle on sensitive skin”*
**Cleansing**4%
*“I feel squeaky clean”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
### **What buyers complain about **
**Allergies**15%
*“Allergic reaction”*
**Smell**11%
*“Unpleasant scent”*
**Moist/Dry**7%
*“Its not as moisturising”*
**Value For Money**6%
*“A bit expensive”*
**Suitability Dry Skin**6%
*“Ive had broken skin barrier for a while now so it was dry”*
**Thickness**6%
*“Not only is the liquid very thick n gloopy like glue”*
**Lather**3%
*“- It does not lather much”*
**Skin Health**3%
*“not enough on its own if your skin barrier is very damaged”*
**Leak-Proof**3%
*“Dispensers need to be in leakproof bags”*
**Sensitivity-Overall**3%
*“To say its supposed to be for sensitive eczema prone skin I did not expect it to do this to my 11 week old baby”*
### **Top return reasons **
**Leak-Proof**29%
**Defective Material/Parts**8%
**Value For Money**8%
**Functionality-Overall**7%
**Size-Overall**5%
**Ease Of Use**5%
**Product Condition**5%
**Smell**5%
**Certifications**3%
**Age Suitability**3%
## **Common questions**
- **Is eczema body wash profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the eczema body wash niche?**
- 9 brands and 105 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in eczema body wash?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.
- **When does demand for eczema body wash peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the eczema body wash niche?**
- Listings span £2.64–£15.70; the average listing price is £7.88 (sweet spot $15–$100). The average incumbent carries 5,325 reviews — the moat a new listing must climb.
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