---
title: "Products — dummy - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/dummy/products"
last_updated: "2026-07-21T15:30:02.265Z"
locale: en
meta:
  description: "Niche score 55/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £1.4M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dummy - Flapen"
---

# **dummy**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 84Growth 20Conversion 65Competition 96Returns 100Price range 38Avg price 23Brand share 5Review moat 49Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Market size**

**Great****£1.4M**

£1.4M/yr · 2.9M searches

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,586.72**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£0.52–£23.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand