---
title: "Search terms — door lock - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/door-lock/search-terms"
last_updated: "2026-07-21T15:49:08.414Z"
locale: en
meta:
  description: "Niche score 61/100 · £510K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £510K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — door lock - Flapen"
---

# **door lock**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 24Conversion 36Competition 76Returns 78Price range 62Avg price 35Brand share 95Review moat 63Quality gap 77

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****986.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.90–£34.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£510K**

£510K/yr · 1.7M searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.24**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch