---
title: "Search terms — curly hair shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/curly-hair-shampoo/search-terms"
last_updated: "2026-08-11T06:13:17.575Z"
locale: en
meta:
  description: "Niche score 53/100 · £135K/yr market · 181K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £135K/yr market · 181K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — curly hair shampoo - Flapen"
---

# **curly hair shampoo**

**Worth a look**

Shows low returns (0.1%), but pricing outside the sweet spot ($8.46 avg) keeps it on the watch list.

Market size 30Growth 26Conversion 82Competition 66Returns 100Price range 49Avg price 24Brand share 70Review moat 42Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£2.88–£26.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,271.68**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£135K**

£135K/yr · 181K searches

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.46**

avg listing price — sweet spot $15–$100

## Search terms