---
title: "Curly Hair Shampoo — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/curly-hair-shampoo"
last_updated: "2026-08-11T02:58:45.108Z"
locale: en
meta:
description: "Niche score 53/100 · £135K/yr market · 181K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £135K/yr market · 181K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curly Hair Shampoo — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **curly hair shampoo**
**Worth a look**
Shows low returns (0.1%), but pricing outside the sweet spot ($8.46 avg) keeps it on the watch list.
Market size 30Growth 26Conversion 82Competition 66Returns 100Price range 49Avg price 24Brand share 70Review moat 42Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£2.88–£26.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,271.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£135K**
£135K/yr · 181K searches
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.46**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, curly hair shampoo is a £135K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly hair shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£127K–£169K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**164**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**31%**
- TIGI26% - Aussie17% - CANTU7% - FAITH IN NATURE7% - Garnier7% - John Frieda6%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +1.2% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/curly-hair-shampoo/trend)
## **Top curly hair shampoo search terms**
- **curly hair shampoo**56K/yr-6.4%6.6% conv. - **curl shampoo**28K/yr+14.7%6.4% conv. - **shampoo for curly hair**22K/yr-6.8%6.4% conv. - **curly shampoo**16K/yr+5.6%7.5% conv. - **shampoo curly hair**15K/yr+8.4%7.3% conv. - **wavy hair shampoo**6K/yr+35.8%3.6% conv. - **bed head curly hair products**5K/yr+11.5%14.4% conv. - **bed head curls rock amplifier**7K/yr+18.0%18.7% conv. - **bed head curl**5K/yr+14.3%11.4% conv. - **shampoo for curly hair women**5K/yr-15.8%5.9% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/curly-hair-shampoo/search-terms)
## **Top curly hair shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bed Head by TIGI Curls Rock Hydrating Shampoo Cleansing Wash for Curly Hair Defines Curls with Moisturising Argan Oil Enhance Curl Pattern Reduce Frizz Improve Shine 400ml**TIGI**£3.74**4.5★254 rev](https://www.amazon.co.uk/dp/B0F2G83YD7) [2**Aussie Bouncy Curls Suplhate-Free Shampoo 1L. For Wavy Curly & Coily Hair**Aussie**£8.03**4.8★229 rev](https://www.amazon.co.uk/dp/B0F8VY1RCK) [3**Cantu Cleansing Cream Shampoo 400ml**CANTU**£4.20**4.5★7,009 rev](https://www.amazon.co.uk/dp/B00NQA1B0E) [4**Garnier Curl Shampoo Method for Curls Sulphate-Free Hydrating Shampoo for Curly Hair & Type 4 Coils Up to 7 Days Hydration Vegan 150ml**Garnier**£3.47**4.5★437 rev](https://www.amazon.co.uk/dp/B0DGQ9BFDS) [5**Faith In Nature Natural Shea & Argan Shampoo Moisturising for Curly Hair & Dry Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml**FAITH IN NATURE**£4.17**4.5★13,596 rev](https://www.amazon.co.uk/dp/B08LVC5SFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRESemme Curl Activator Shampoo sulphate-free hair care for defined curls 400 ml**TRESemmé**£3.00**27 rev2mo ago](https://www.amazon.co.uk/dp/B0G3X6MY6Y) [**John Frieda Frizz Ease Dream Curls Shampoo 75ml. Travel Size Shampoo for Curly Hair with Anti Frizz Care Wavy Hair Support and Soft Definition**John Frieda**£2.88**43 rev6mo ago](https://www.amazon.co.uk/dp/B0GC79QMHZ) [**John Frieda Frizz Ease Dream Curls Curl Shampoo 250ml**John Frieda**£4.54**77 rev6mo ago](https://www.amazon.co.uk/dp/B0GC7VZVTW) [**Bed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml**Bed Head**£6.08**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G94M1ZKJ) [**Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream**Aussie**£11.44**2,373 rev9mo ago](https://www.amazon.co.uk/dp/B0FW4TSGV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRESemme Curl Activator Shampoo sulphate-free hair care for defined curls 400 ml**TRESemmé**£3.00**4.7★**▲ 312%**](https://www.amazon.co.uk/dp/B0G3X6MY6Y) [**Bed Head by TIGI No Frizz Given Lightweight Curl Serum Humidity Control & Instant Definition Curly Hair Products Dry Finisher with Shine & Bounce Non-Greasy Formula 50ml**Bed Head**£6.08**4.5★**▲ 239%**](https://www.amazon.co.uk/dp/B0G94M1ZKJ) [**TIGI Bed Head Curls Rock Amplifier Mega Shaping Cream For Unisex 3.8 oz Cream**TIGI**£8.92**4.4★**▲ 235%**](https://www.amazon.co.uk/dp/B08X8Z2777) [**Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream**Aussie**£11.44**4.6★**▲ 234%**](https://www.amazon.co.uk/dp/B0FW4TSGV1) [**Aveda Be Curly Advanced Shampoo | Moisturising Shampoo for Curly Coily Wavy Hair | Fights Frizz | Sulfate Free Silicone Free | 94% Naturally Derived* 250ml**Aveda**£19.55**4.6★**▲ 153%**](https://www.amazon.co.uk/dp/B0D22PR6FG)
**~~View all trending →~~**
## **What buyers say about curly hair shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Great fragrance”*
**Suitability Curly Hair**14%
*“Works nice on my curly hair”*
**Quality-Overall**9%
*“quality arrived quickly”*
**Value For Money**8%
*“Good price”*
**Soft Feel**7%
*“Leaves hair soft”*
**Lather**4%
*“It lathers and cleans well”*
**Cleansing**4%
*“Cleanses really well”*
**Moist/Dry**3%
*“Gentle and moisturising”*
**Hair Styling**3%
*“I ended up with lovely defined curls”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Hair Related**8%
*“Made my hair fall out”*
**Value For Money**7%
*“Not worth the price”*
**Oily/Greasy**6%
*“it feels greasy”*
**Moist/Dry**5%
*“not dry as normal”*
**Smell**4%
*“It smells devine”*
**Suitability Curly Hair**3%
*“Not good with my curly hair so reverted back to my old products”*
**Allergies**3%
*“Allergy after using”*
**Suitability Wavy Hair**2%
*“I have wavy”*
**Size-Overall**2%
*“even though the bottle is quite small”*
**Thickness**2%
*“this is quite thick”*
### **Top return reasons **
**Leak-Proof**20%
**Advertised Vs Actual Product**9%
**Suitability Short Hair**7%
**Value For Money**6%
**Suitability Curly Hair**6%
**Size-Overall**6%
**Motor Power**6%
**Product Condition**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
## **Common questions**
- **Is curly hair shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the curly hair shampoo niche?**
- 17 brands and 164 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in curly hair shampoo?**
- Top complaints mined from reviews: Hair Related, Value For Money, Oily/Greasy. The return rate is 0.1%.
- **What does it cost to enter the curly hair shampoo niche?**
- Listings span £2.88–£26.71; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.
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