---
title: "Trend — curly hair shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/curly-hair-shampoo-and-conditioner/trend"
last_updated: "2026-07-21T15:34:35.504Z"
locale: en
meta:
  description: "Niche score 58/100 · £404K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £404K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — curly hair shampoo and conditioner - Flapen"
---

# **curly hair shampoo and conditioner**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 36Conversion 79Competition 84Returns 100Price range 49Avg price 23Brand share 48Review moat 51Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£404K**

£404K/yr · 623K searches

**Review moat**

**Good****1,452.28**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.68–£26.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.15**

avg listing price — sweet spot $15–$100