---
title: "Trend — cupboard locks for children - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/cupboard-locks-for-children/trend"
last_updated: "2026-07-21T15:35:54.120Z"
locale: en
meta:
  description: "Niche score 56/100 · £858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cupboard locks for children - Flapen"
---

# **cupboard locks for children**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 22Conversion 83Competition 42Returns 90Price range 12Avg price 27Brand share 65Review moat 25Quality gap 76

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£858K**

£858K/yr · 1.0M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,958.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£4.23–£16.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100