[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-baby-products-cradle-cap-shampoo":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":183,"baselines":220,"demand":225,"seasonality":506,"brandShare":519,"products":541,"feedback":664,"searchTerms":812,"related":861,"lastUpdated":167},"f68a0118-8632-4fd3-a953-fd81a6649110","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":157,"sellerCount":169,"signals":170,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":161,"top20BrandShare":161,"primePct":181,"oosRate":182},95407,122304,0.184,-0.3379,0.0837,0.7448,0.7986,4.58,3223,9.32,2.34,16.1,12,15000,0.75,0.0029,1,2,"cradle cap shampoo","cradle-cap-shampoo","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcradle-cap-shampoo","Health & Baby Care","2026-07-18T04:13:35.627282+00:00",11,88,[171],"low_review_barrier",215,0,12500,750,1000,116500,139800,71,165,0.9167,0.0667,{"score":184,"verdict":185,"components":186},36,"skip",[187,192,195,199,202,205,208,212,215,217],{"key":188,"score":189,"weight":190,"raw":191},"marketSize",24,0.15,95407.39,{"key":193,"score":194,"weight":190,"raw":148},"growth",8,{"key":196,"score":197,"weight":198,"raw":149},"conversion",80,0.1,{"key":200,"score":201,"weight":190,"raw":150},"competition",21,{"key":203,"score":204,"weight":198,"raw":151},"brandShare",42,{"key":206,"score":207,"weight":198,"raw":152},"qualityGap",28,{"key":209,"score":210,"weight":211,"raw":153},"reviewMoat",33,0.05,{"key":213,"score":214,"weight":198,"raw":160},"returns",99,{"key":216,"score":207,"weight":211,"raw":154},"avgPrice",{"key":218,"score":194,"weight":211,"raw":219},"priceRange",0.07994186046511638,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.36,12.12,0.0064,27606,{"points":226,"droppedPartialWeek":505},[227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,490,493,496,499,502],{"week":228,"volume":229},"2024-10-06",3169,{"week":231,"volume":232},"2024-10-13",3284,{"week":234,"volume":235},"2024-10-20",2749,{"week":237,"volume":238},"2024-10-27",2729,{"week":240,"volume":241},"2024-11-03",3014,{"week":243,"volume":244},"2024-11-10",3056,{"week":246,"volume":247},"2024-11-17",3884,{"week":249,"volume":250},"2024-11-24",3686,{"week":252,"volume":253},"2024-12-01",4364,{"week":255,"volume":256},"2024-12-08",3859,{"week":258,"volume":259},"2024-12-15",4519,{"week":261,"volume":262},"2024-12-22",4548,{"week":264,"volume":265},"2024-12-29",3996,{"week":267,"volume":268},"2025-01-05",7370,{"week":270,"volume":271},"2025-01-12",7913,{"week":273,"volume":274},"2025-01-19",7956,{"week":276,"volume":277},"2025-01-26",7124,{"week":279,"volume":280},"2025-02-02",6767,{"week":282,"volume":283},"2025-02-09",6799,{"week":285,"volume":286},"2025-02-16",6240,{"week":288,"volume":289},"2025-02-23",7330,{"week":291,"volume":292},"2025-03-02",3930,{"week":294,"volume":295},"2025-03-09",4694,{"week":297,"volume":298},"2025-03-16",4790,{"week":300,"volume":301},"2025-03-23",4493,{"week":303,"volume":304},"2025-03-30",4338,{"week":306,"volume":307},"2025-04-06",6823,{"week":309,"volume":310},"2025-04-13",6331,{"week":312,"volume":313},"2025-04-20",5597,{"week":315,"volume":316},"2025-04-27",6292,{"week":318,"volume":319},"2025-05-04",5599,{"week":321,"volume":322},"2025-05-11",6063,{"week":324,"volume":325},"2025-05-18",5490,{"week":327,"volume":328},"2025-05-25",5939,{"week":330,"volume":331},"2025-06-01",3599,{"week":333,"volume":334},"2025-06-08",2658,{"week":336,"volume":337},"2025-06-15",2071,{"week":339,"volume":340},"2025-06-22",1610,{"week":342,"volume":343},"2025-06-29",1425,{"week":345,"volume":346},"2025-07-06",1268,{"week":348,"volume":349},"2025-07-13",1213,{"week":351,"volume":352},"2025-07-20",1094,{"week":354,"volume":355},"2025-07-27",934,{"week":357,"volume":358},"2025-08-03",1109,{"week":360,"volume":361},"2025-08-10",1649,{"week":363,"volume":364},"2025-08-17",1527,{"week":366,"volume":367},"2025-08-24",1486,{"week":369,"volume":370},"2025-08-31",1497,{"week":372,"volume":373},"2025-09-07",1448,{"week":375,"volume":376},"2025-09-14",1414,{"week":378,"volume":379},"2025-09-21",1367,{"week":381,"volume":382},"2025-09-28",1479,{"week":384,"volume":385},"2025-10-05",1375,{"week":387,"volume":388},"2025-10-12",1740,{"week":390,"volume":391},"2025-10-19",1903,{"week":393,"volume":394},"2025-10-26",1979,{"week":396,"volume":397},"2025-11-02",2250,{"week":399,"volume":400},"2025-11-09",2078,{"week":402,"volume":403},"2025-11-16",2076,{"week":405,"volume":406},"2025-11-23",2328,{"week":408,"volume":409},"2025-11-30",2323,{"week":411,"volume":412},"2025-12-07",2028,{"week":414,"volume":415},"2025-12-14",1950,{"week":417,"volume":418},"2025-12-21",1915,{"week":420,"volume":421},"2025-12-28",1799,{"week":423,"volume":424},"2026-01-04",2698,{"week":426,"volume":427},"2026-01-11",2882,{"week":429,"volume":430},"2026-01-18",2314,{"week":432,"volume":433},"2026-01-25",2387,{"week":435,"volume":436},"2026-02-01",2991,{"week":438,"volume":439},"2026-02-08",3198,{"week":441,"volume":442},"2026-02-15",3525,{"week":444,"volume":445},"2026-02-22",3621,{"week":447,"volume":448},"2026-03-01",3086,{"week":450,"volume":451},"2026-03-08",3029,{"week":453,"volume":454},"2026-03-15",2988,{"week":456,"volume":457},"2026-03-22",3019,{"week":459,"volume":460},"2026-03-29",2916,{"week":462,"volume":463},"2026-04-05",4632,{"week":465,"volume":466},"2026-04-12",3118,{"week":468,"volume":469},"2026-04-19",2995,{"week":471,"volume":472},"2026-04-26",3399,{"week":474,"volume":475},"2026-05-03",3892,{"week":477,"volume":478},"2026-05-10",4005,{"week":480,"volume":481},"2026-05-17",3921,{"week":483,"volume":484},"2026-05-24",3660,{"week":486,"volume":487},"2026-05-31",3720,{"week":489,"volume":58},"2026-06-07",{"week":491,"volume":492},"2026-06-14",2366,{"week":494,"volume":495},"2026-06-21",2384,{"week":497,"volume":498},"2026-06-28",2107,{"week":500,"volume":501},"2026-07-05",2311,{"week":503,"volume":504},"2026-07-12",1900,false,[507,508,509,510,511,512,513,514,515,516,517,518],1.5006622158982632,1.4942746909659141,1.1012536048683192,1.4468667024506752,1.3879102985953187,0.6787432402102151,0.42928105903726194,0.42935982620405777,0.42150280131617396,0.6988616873959829,0.8104813266762373,0.9510478997539585,{"top":520,"otherBrandCount":539,"otherClickShare":540},[521,524,527,530,533,536],{"brand":522,"clickShare":523},"Alimos",0.3417,{"brand":525,"clickShare":526},"Avatopia",0.1972,{"brand":528,"clickShare":529},"Mustela",0.1373,{"brand":531,"clickShare":532},"Frida",0.0688,{"brand":534,"clickShare":535},"cldwholesale",0.0538,{"brand":537,"clickShare":538},"Happy Cappy",0.0522,5,0.14900000000000013,[542,552,562,572,581,591,599,609,620,632,643,654],{"asin":543,"title":544,"brand":522,"imageUrl":545,"price":546,"rating":547,"reviews":548,"clickShare90":523,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B0D64P7CBJ","Alimos Baby Bath Silicone Brush & Fine Tooth Comb With Cradle Cap Treatment Shampoo for Babies 125 milliliters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cShvvhlQL.jpg",13.48,4.7,92,0.2722,"2024-06-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D64P7CBJ",{"asin":553,"title":554,"brand":525,"imageUrl":555,"price":556,"rating":557,"reviews":558,"clickShare90":526,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B0FN8JHN4R","Cradle Cap Treatment Shampoo 125ml with Nit Comb Cradle Cap Treatment for Baby Gentle Bathing Products Shampoo for Babies & Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ox1eEzamL.jpg",9.96,4.6,32,0.1131,"2025-08-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FN8JHN4R",{"asin":563,"title":564,"brand":528,"imageUrl":565,"price":566,"rating":557,"reviews":567,"clickShare90":568,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B07YTB71XL","Mustela Foam Shampoo for Newborns 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31PcxbcTgrL.jpg",8.22,7962,0.0775,0.0842,"2015-02-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07YTB71XL",{"asin":573,"title":574,"brand":531,"imageUrl":575,"price":576,"rating":557,"reviews":577,"clickShare90":532,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B08XXP976F","FridaBaby DermaFrida the FlakeFixer Cradle Cap Treatment System: 3-Step Cradle Cap Kit Soothes Babys Scalp Prevents Dryness and Flakes Sponge Brush and Comb + Storage Stand","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vEXZOv8eL.jpg",10.92,2064,0.0762,"2021-03-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08XXP976F",{"asin":582,"title":583,"brand":528,"imageUrl":584,"price":585,"rating":547,"reviews":586,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0845Y8VWJ","Mustela Foam Shampoo For Newborns 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31oOLvAMJiL.jpg",11.77,3016,0.0598,0.0141,"2020-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0845Y8VWJ",{"asin":592,"title":593,"brand":534,"imageUrl":594,"price":156,"rating":547,"reviews":595,"clickShare90":535,"clickShare360":596,"launchDate":597,"amazonUrl":598},"B0G53B2TQY","Cradle Cap Shampoo 125ml for Babies & Kids with Fine Nit Comb & Soft Baby Wipes Gentle Baby Cradle Cap Shampoo for Toddler Dry Scalp Sensitive Scalp Care Bath Shampoo Bundle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zhJ67kxXL.jpg",4,0.0246,"2025-12-04","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G53B2TQY",{"asin":600,"title":601,"brand":537,"imageUrl":602,"price":603,"rating":604,"reviews":605,"clickShare90":538,"clickShare360":606,"launchDate":607,"amazonUrl":608},"B07857W8MS","Happy Cappy Dr. Eddies Medicated Shampoo for Children Treats Dandruff and Seborrheic Dermatitis No Fragrance Stops Flakes and Redness on Sensitive Scalps and Skin 8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316FNA40CsL.jpg",14.49,4.4,10906,0.0504,"2022-04-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07857W8MS",{"asin":610,"title":611,"brand":612,"imageUrl":613,"price":614,"rating":604,"reviews":615,"clickShare90":616,"clickShare360":617,"launchDate":618,"amazonUrl":619},"B00NT1O0B2","Colief Baby Scalp Oil 30ml Soothing Moisturising Oil for Baby Scalp and Skin Preventative of Itchy Flaky Dry Damaged Skin","Colief","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kjgdCL8CL.jpg",4.26,1650,0.0461,0.0463,"2014-09-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00NT1O0B2",{"asin":621,"title":622,"brand":623,"imageUrl":624,"price":625,"rating":626,"reviews":627,"clickShare90":628,"clickShare360":629,"launchDate":630,"amazonUrl":631},"B0BFJ4CM1L","Bee Nature Cradle Cap Baby Shampoo Tear-Free Organic Honey Mousse 99.3% Natural Suitable from Birth for Newborns Babies & Toddlers Dry Sensitive & Eczema-Prone Scalp 200ml","bee nature","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316LipoLvOL.jpg",13.17,4.5,713,0.0329,0.0778,"2022-09-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BFJ4CM1L",{"asin":633,"title":634,"brand":635,"imageUrl":636,"price":637,"rating":626,"reviews":638,"clickShare90":639,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B0DHSJ3Z4L","Childs Farm OatDerma Hair Shampoo Fragrance and Tear Free Soothing for Sensitive Skin and Scalp Baby Kids 250ml","Childs Farm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31R4pxKfngL.jpg",4.68,324,0.0306,0.021,"2024-09-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHSJ3Z4L",{"asin":644,"title":645,"brand":646,"imageUrl":647,"price":648,"rating":557,"reviews":649,"clickShare90":650,"clickShare360":651,"launchDate":652,"amazonUrl":653},"B09F994XF1","Baby Bath Brush Baby Cradle Cap Brush Silicone Massage Brush Silicone Scrubbers Exfoliator Brush Baby Skin Scrubbers Essential for Dry Skin Cradle Cap and Eczema 2 Pack (Small-Blue&Green)","MR LION","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F517sLCU4JpL.jpg",2.51,5553,0.0214,0.0255,"2021-09-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09F994XF1",{"asin":655,"title":656,"brand":657,"imageUrl":658,"price":155,"rating":557,"reviews":659,"clickShare90":660,"clickShare360":661,"launchDate":662,"amazonUrl":663},"B000KU53BQ","Dentinox Cradle Cap Treatment Shampoo for Babies 125 milliliters","Dentinox","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418iTlVdF5L.jpg",6360,0.0181,0.1946,"2006-11-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB000KU53BQ",{"love":665,"hate":736,"returnReasons":788},[666,673,680,687,694,701,708,715,722,729],{"topic":667,"percentOfMentions":668,"verbatims":669},"Quality-Overall",0.12990000000000002,[670,671,672],"Excellent product","worked really well","quality",{"topic":674,"percentOfMentions":675,"verbatims":676},"Soft Feel",0.11320000000000001,[677,678,679],"its really soft","he has lovely soft hair","Really gentle and soft on babys head",{"topic":681,"percentOfMentions":682,"verbatims":683},"Smell",0.1017,[684,685,686],"It is gentle and fragrance-free,","Is a good product smells nice","My daughters hair smells lovely after using",{"topic":688,"percentOfMentions":689,"verbatims":690},"Efficiency",0.09119999999999999,[691,692,693],"works well","Effective product","Really effective",{"topic":695,"percentOfMentions":696,"verbatims":697},"Allergies",0.053899999999999997,[698,699,700],"doesnt cause any irritation","Helped loosen cradle cap without irritating the skin","Nice and gentle on an irritate scalp",{"topic":702,"percentOfMentions":703,"verbatims":704},"Ease Of Cleaning",0.0466,[705,706,707],"Cleared babys cradle cap and was gentle","1 wash and delicately using my exfoliating glove pretty much done the job in one go","Easy to use and clean",{"topic":709,"percentOfMentions":710,"verbatims":711},"Ease Of Use",0.0434,[712,713,714],"easy to use","make it easy","No issues with use",{"topic":716,"percentOfMentions":717,"verbatims":718},"Value For Money",0.0392,[719,720,721],"its good value for money","Worth buying","Worth the price",{"topic":723,"percentOfMentions":724,"verbatims":725},"Washability",0.0368,[726,727,728],"Highly recommended and resolved dry cradle cap in a few washes without any scrubbing","Amazing results after one wash","Got rid of my babys cradle cap after one wash",{"topic":730,"percentOfMentions":731,"verbatims":732},"Moist\u002FDry",0.034300000000000004,[733,734,735],"After just 1 wash it totally cleared my 6 year olds dry and itchy scalp","It kept my daughters scalp moisturised","It really help in moisturing my baby scalp",[737,743,750,756,760,765,771,775,778,783],{"topic":695,"percentOfMentions":738,"verbatims":739},0.1293,[740,741,742],"Infact it has triggered a rosacea flare up","I have a really dry and itchy scalp","irritation after a few uses",{"topic":744,"percentOfMentions":745,"verbatims":746},"Functionality-Overall",0.1149,[747,748,749],"Doesn't do as it states","Didnt work","Didn't work for us",{"topic":716,"percentOfMentions":751,"verbatims":752},0.051699999999999996,[753,754,755],"If you are in doubt buy this for sure, not cheap","its very expensive for a small bottle","The price is quite steep for the size of the bottle",{"topic":667,"percentOfMentions":757,"verbatims":758},0.046,[753,759],"Rubbish",{"topic":681,"percentOfMentions":757,"verbatims":761},[762,763,764],"the smell is more like oil that has gone rancid","the smell is awful","This absolutely stinks",{"topic":702,"percentOfMentions":766,"verbatims":767},0.0431,[768,769,770],"It's also made my hair impossible to brush","difficult to clean afterwards","Takes a few washes to take effect though, and hasnt gotten rid of it completely",{"topic":730,"percentOfMentions":772,"verbatims":773},0.0345,[774],"makes hair very dry dandruffy need massive lots to even wash half the head dont bother",{"topic":723,"percentOfMentions":772,"verbatims":776},[777],"after a couple washes with this stuff",{"topic":779,"percentOfMentions":780,"verbatims":781},"Hair Related",0.0259,[768,782],"My son hair fell out could just me normal could have been the scalp massager as I did see some hair in it",{"topic":784,"percentOfMentions":785,"verbatims":786},"Ingredients-Overall",0.0172,[787],"risky ingredient",[789,791,793,796,798,800,803,806,808,811],{"reason":744,"pct":790},0.1557,{"reason":716,"pct":792},0.1311,{"reason":794,"pct":795},"Defective Material\u002FParts",0.06559999999999999,{"reason":797,"pct":795},"Size-Overall",{"reason":799,"pct":795},"Leak-Proof",{"reason":801,"pct":802},"Product Condition",0.0574,{"reason":804,"pct":805},"Compatibility-Overall",0.0492,{"reason":807,"pct":805},"Durability",{"reason":809,"pct":810},"Safety Standards",0.032799999999999996,{"reason":784,"pct":810},[813,817,822,827,831,836,841,846,851,856],{"term":163,"volume":814,"growthQoq":815,"conversionRate":816},72395,-0.1199,0.0818,{"term":818,"volume":819,"growthQoq":820,"conversionRate":821},"dentinox shampoo cradle cap",21019,-0.261,0.0748,{"term":823,"volume":824,"growthQoq":825,"conversionRate":826},"cradle cap shampoo for babies",5749,-0.5431,0.0791,{"term":828,"volume":829,"growthQoq":830,"conversionRate":532},"dentinox cradle cap shampoo",5067,-0.5298,{"term":832,"volume":833,"growthQoq":834,"conversionRate":835},"dentinox cradle cap",2934,0.4711,0.052,{"term":837,"volume":838,"growthQoq":839,"conversionRate":840},"dentinox shampoo",4001,-0.5965,0.0385,{"term":842,"volume":843,"growthQoq":844,"conversionRate":845},"cradle cap shampoo dentinox",2651,-0.7704,0.0371,{"term":847,"volume":848,"growthQoq":849,"conversionRate":850},"baby cradle cap shampoo",2789,-0.8313,0.0987,{"term":852,"volume":853,"growthQoq":854,"conversionRate":855},"cradle cap shampoo toddler",2075,-0.8649,0.1036,{"term":857,"volume":858,"growthQoq":859,"conversionRate":860},"baby shampoo cradle cap",1851,-0.8926,0.0759,[862,869,875,880,885,890],{"title":863,"href":864,"score":865,"verdict":866,"marketSize":867,"growth90":868},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":870,"href":871,"score":865,"verdict":872,"marketSize":873,"growth90":874},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":876,"href":877,"score":865,"verdict":872,"marketSize":878,"growth90":879},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":881,"href":882,"score":865,"verdict":872,"marketSize":883,"growth90":884},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":886,"href":887,"score":865,"verdict":872,"marketSize":888,"growth90":889},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":891,"href":892,"score":893,"verdict":866,"marketSize":894,"growth90":895},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",64,962836.91,0.1563]