---
title: "Trend — cot sheets 120x60 fitted - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/cot-sheets-120x60-fitted/trend"
last_updated: "2026-08-10T13:07:51.073Z"
locale: en
meta:
  description: "Niche score 42/100 · £94K/yr market · 122K searches/yr · £10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £94K/yr market · 122K searches/yr · £10.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cot sheets 120x60 fitted - Flapen"
---

# **cot sheets 120x60 fitted**

**Skip it**

Prices mostly outside the sweet spot ($5.07–$15.38) — this niche doesn't clear our bar today.

Market size 24Growth 35Conversion 77Competition 33Returns 89Price range 4Avg price 36Brand share 51Review moat 42Quality gap 25

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,349.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.33**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£94K**

£94K/yr · 122K searches

**Price range**

**Bad****£5.07–£15.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend