---
title: "Trend — cot mattress - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/cot-mattress/trend"
last_updated: "2026-07-21T15:30:13.515Z"
locale: en
meta:
  description: "Niche score 56/100 · £663K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £663K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cot mattress - Flapen"
---

# **cot mattress**

**Worth a look**

Shows a sweet-spot price point ($25.44 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 19Conversion 51Competition 63Returns 84Price range 86Avg price 95Brand share 52Review moat 38Quality gap 40

**Avg price**

**Incredible****£25.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.11–£52.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Market size**

**Good****£663K**

£663K/yr · 632K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,727.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch