---
title: "Search terms — cot bed - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/cot-bed/search-terms"
last_updated: "2026-07-21T15:43:20.023Z"
locale: en
meta:
  description: "Niche score 57/100 · £759K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £759K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cot bed - Flapen"
---

# **cot bed**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 22Conversion 6Competition 80Returns 92Price range 54Avg price 78Brand share 55Review moat 69Quality gap 53

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Great****£92.79**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£759K**

£759K/yr · 1.8M searches

**Review moat**

**Good****729.28**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£25.33–£164.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale