---
title: "Reviews — colic relief for babies - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/colic-relief-for-babies/reviews"
last_updated: "2026-07-21T17:17:00.370Z"
locale: en
meta:
  description: "Niche score 54/100 · £480K/yr market · 700K searches/yr. Prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £480K/yr market · 700K searches/yr. Prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — colic relief for babies - Flapen"
---

# **colic relief for babies**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list.

Market size 59Growth 54Conversion 67Competition 47Returns 100Price range 27Avg price 44Brand share 41Review moat 49Quality gap 32

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£480K**

£480K/yr · 700K searches

**Growth**

**Good****+26.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,572.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.26**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£2.52–£19.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100