---
title: "Colic Relief for Babies — £480K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/colic-relief-for-babies"
last_updated: "2026-07-21T11:20:40.734Z"
locale: en
meta:
description: "Niche score 54/100 · £480K/yr market · 700K searches/yr. Prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £480K/yr market · 700K searches/yr. Prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colic Relief for Babies — £480K/yr Amazon UK Niche (2026) - Flapen"
---
# **colic relief for babies**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.52–$19.69) keeps it on the watch list.
Market size 59Growth 54Conversion 67Competition 47Returns 100Price range 27Avg price 44Brand share 41Review moat 49Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£480K**
£480K/yr · 700K searches
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,572.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.26**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.52–£19.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colic relief for babies is a £480K/yr Amazon United Kingdom market (700K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colic relief for babies market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£676K–£901K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#301**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**14%**
- Infacol33% - Colief20% - JAN & JUL12% - KRISP9% - Woodwards6% - Fylde Clinic5% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.
25K15KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/baby-products/colic-relief-for-babies/trend)
## **Top colic relief for babies search terms**
- **infacol**275K/yr+110.9%3.0% conv. - **gripe water for baby**75K/yr-14.8%12.3% conv. - **infacol colic drops**47K/yr+87.3%3.7% conv. - **colic relief for babies**39K/yr+6.2%6.1% conv. - **gripe water**42K/yr-21.8%10.2% conv. - **colief infant drops**36K/yr-35.8%18.4% conv. - **infacol colic drops newborn**18K/yr+16.4%3.6% conv. - **colic drops**15K/yr+30.4%3.9% conv. - **colief**19K/yr-34.9%14.6% conv. - **baby colic**10K/yr-31.1%0.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/colic-relief-for-babies/search-terms)
## **Top colic relief for babies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£24K10%£48K15%£72K20%£96K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 26 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colief Infant Drops | Lactase Enzyme Drops | Natural Colic Relief for Babies | Reduces Bloating Wind and Crying | (15ml)**Colief**£10.29**4.5★2,659 rev](https://www.amazon.co.uk/dp/B00UHT2SCM) [2**Infacol Simeticone Effective Colic Relief Suitable from Birth Onwards Liquid 85ml**Infacol**£6.74**4.6★2,315 rev](https://www.amazon.co.uk/dp/B07HTRQNTZ) [3**Infacol Simeticone Effective Colic Relief 55ml**Infacol**£4.63**4.5★4,078 rev](https://www.amazon.co.uk/dp/B07KDX596R) [4**Gripe Water 150ml - Natural Relief for Baby Colic Wind & Gripe Alcohol-Free Sugar-Free with Dill Seed Oil & Sodium Hydrogen Carbonate with Double Sided Medicine Spoon**KRISP**£7.04**4.5★127 rev](https://www.amazon.co.uk/dp/B0DG2VQJ2R) [5**Infacol Colic Relief Drops 50 ml**Infacol**£7.78**4.4★92 rev](https://www.amazon.co.uk/dp/B08L4MHV1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Infacol Colic Treatment 50ml (Pack of 2)**Fylde Clinic**£18.29**8 rev6mo ago](https://www.amazon.co.uk/dp/B0G5Z5MLH3) [**JAN & JUL Boys Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Whale Tales)**JAN & JUL**£15.84**3,530 rev8mo ago](https://www.amazon.co.uk/dp/B0FZNLYT2D) [**Nurse Harveys Colic Drop 20 ML/Natural Colic & Gas Relief for Babies | Herbal Formula with Black Seed Oil Chamomile Lemon Balm & Magnesium | Sugar-Free Preservative-Free | Digestive Support D**Nurse Harvey's**£7.17**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FMYSQDK4) [**Dentinox Infant Colic Drops 100ml Bundled with Alimos Colic Gas Passers and Feeding Syringe**Alimos**£12.61**25 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ7YLMW) [**JAN & JUL Girls Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Pink Daisy)**JAN & JUL**£16.76**3,530 rev1y ago](https://www.amazon.co.uk/dp/B0DN2Z6M99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL 50+ UPF Adjustable Toddler Boy Sun-Hat with Strap 100% Cotton (L: 2-5 Years Juniper Green)**JAN & JUL**£16.74**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B0CNY63176) [**Woodwards Gripe Water 150ML Baby Colic Relief Oral Solution Infant Gas & Wind Support Alcohol Free Sugar Free Formula with Dill Seed Oil Soothing Digestive Comfort for Babies**ShopEase**£6.49**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B0GX6NLFLZ) [**JAN & JUL Sun-Hat for Toddler Boy UV Protection (L: 2-5 Years Blue Stripes)**JAN & JUL**£16.75**4.7★**▲ 237%**](https://www.amazon.co.uk/dp/B07YX963RG) [**JAN & JUL Boys Cotton Sun-Hat with Neck Flap Adjustable Beach Hat for Toddlers (L: 2-5 Years Whale Tales)**JAN & JUL**£15.84**4.8★**▲ 237%**](https://www.amazon.co.uk/dp/B0FZNLYT2D) [**JAN & JUL Adjustable Toddler Sun-Hat with UV Protection (L: 2-5 Years Purple Daisy)**JAN & JUL**£16.52**4.8★**▲ 237%**](https://www.amazon.co.uk/dp/B09NX9WQMK)
**~~View all trending →~~**
## **What buyers say about colic relief for babies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great productc”*
**Value For Money**15%
*“Good value for money”*
**Efficiency**7%
*“The first bottle worked perfectly”*
**Regulates Digestion**6%
*“Helps with digestion”*
**Taste-Overall**6%
*“they had a pleasant herby taste”*
**Fever Relief**6%
*“It was such a relief when she had a bug and fever recently, worked quickly to reduce her fever helping us all get some sleep”*
**Sleep Quality**6%
*“I noticed him sleeping better”*
**Ease Of Use**5%
*“easy to use”*
**Breastfeeding Friendly**4%
*“Great for newborns”*
**Strength**2%
*“Effective”*
### **What buyers complain about **
**Value For Money**15%
*“Also, these are really expensive”*
**Functionality-Overall**13%
*“Did not work at all”*
**Acid Regulator/Stomach Ache Relief**7%
*“50/50 chance of settling her hiccups and discomfort down, or making her vomit massively”*
**Pain Relief-Overall**6%
*“crying in pain”*
**Dilute/Watery**5%
*“Infacol”*
**Comfort-Overall**4%
*“As mentioned, my 3 week old hadn't pooed for 3 days, on the morning of the 4th day he was clearly uncomfortable and distressed with tummy pain”*
**Oily/Greasy**4%
*“Oily greasy mess”*
**Safety Standards**4%
*“This product is not NHS recommended”*
**Advertised Vs Actual Product**4%
*“Falsely advertised”*
**Taste-Overall**4%
*“Bad taste”*
### **Top return reasons **
**Size-Overall**24%
**Leak-Proof**18%
**Value For Money**18%
**Compatibility-Overall**12%
**Functionality-Overall**12%
**Color**6%
**Age Suitability**6%
**Comfort-Overall**6%
## **Common questions**
- **Is colic relief for babies profitable to sell on Amazon United Kingdom?**
- The niche generates £480K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the colic relief for babies niche?**
- 14 brands and 118 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in colic relief for babies?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- **When does demand for colic relief for babies peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the colic relief for babies niche?**
- Listings span £2.52–£19.69; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 1,572 reviews — the moat a new listing must climb.
## **Related niches in Baby Products**
- 63 [**baby toys**](https://flapen.com/research/uk/baby-products/baby-toys)£1.5M/yr+4.3%**Launch it**- 63 [**buggy fan**](https://flapen.com/research/uk/baby-products/buggy-fan)£133K/yr>1,000%**Worth a look**- 63 [**car seat travel bag**](https://flapen.com/research/uk/baby-products/car-seat-travel-bag)£184K/yr+80.2%**Worth a look**- 63 [**retractable stair gate**](https://flapen.com/research/uk/baby-products/retractable-stair-gate)£469K/yr+11.0%**Worth a look**- 63 [**christening gifts for girls**](https://flapen.com/research/uk/baby-products/christening-gifts-for-girls)£323K/yr+34.9%**Worth a look**- 64 [**playpen**](https://flapen.com/research/uk/baby-products/playpen)£963K/yr+15.6%**Launch it**[**All Baby Products niches **](https://flapen.com/research/uk/baby-products)