---
title: "Chicco Next to Me Mattress — £99K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/chicco-next-to-me-mattress"
last_updated: "2026-08-06T00:17:21.015Z"
locale: en
meta:
description: "Niche score 43/100 · £99K/yr market · 168K searches/yr · £16.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £99K/yr market · 168K searches/yr · £16.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicco Next to Me Mattress — £99K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicco next to me mattress**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 23Conversion 45Competition 20Returns 98Price range 80Avg price 79Brand share 25Review moat 93Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****145.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£11.01–£32.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£16.50**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£99K**
£99K/yr · 168K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, chicco next to me mattress is a £99K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicco next to me mattress market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£99K–£132K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**7%**
- BUY ALL HERE52% - Crescent Textile16% - Chicco13% - Comfier Sleep5% - Mother Nurture4% - RAINBOW3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/chicco-next-to-me-mattress/trend)
## **Top chicco next to me mattress search terms**
- **next to me crib mattress**72K/yr-2.3%3.6% conv. - **chicco next to me mattress**35K/yr-4.9%5.9% conv. - **crib mattress**23K/yr-14.6%0.5% conv. - **next to me mattress**21K/yr-9.2%3.2% conv. - **joie next to me crib mattress**6K/yr+15.3%1.6% conv. - **baby crib mattress**5K/yr-7.1%0.6% conv. - **kinderkraft next to me crib mattress**3K/yr+2.2%1.0% conv. - **next to me cot mattress**3K/yr-8.6%2.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/chicco-next-to-me-mattress/search-terms)
## **Top chicco next to me mattress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Next2Me Bedside Crib Mattress for Chicco & Tutti Bambini Next to Me Bedside Crib - Washable Hypo-Allergenic - Removable Quilted Cover - Extra Thick Size 83 x 51 (2 Inch)**BUY ALL HERE**£11.95**4.7★185 rev](https://www.amazon.co.uk/dp/B0D928PSZL) [2**Crescent Textile Next to Me Bedside Crib Mattress Compatible to Fit Baby & Toddler Crib Super Soft & Extra Thick Foam Breathable Quilted Cover (83 X 50 X 5cm)**Crescent Textile**£11.54**4.5★228 rev](https://www.amazon.co.uk/dp/B0CY5J1KBX) [3**Chicco Next2Me Replacement Mattress Next2Me Air Mattress Next2Me Magic Mattress Next2Me Dream Mattress Original & Official Replacement for Next2Me Co-Sleeping Crib White 00087103100710**Chicco**£32.70**4.6★3 rev](https://www.amazon.co.uk/dp/B0GKPKY1LZ) [4**BUY ALL HERE Baby Next 2 Me Bedside crib Mattress - Super Soft & Extra Thick Foam Crib - Washable Cover - Size 83 x 50 x 5 cm - Made in UK**BUY ALL HERE**£13.92**4.5★298 rev](https://www.amazon.co.uk/dp/B09CP4BHPZ) [5**Next To Me Bedside Crib Mattress 50x83 cm With Super Soft Bamboo Cover Perfectly Fits All Standard Bedside Cribs**Comfier Sleep**£24.59**4.1★72 rev](https://www.amazon.co.uk/dp/B0C9R1DZY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Next2Me Compatible Mattress Competible with Chicco & Tutti Bambini Next to Me Crib Washable Hypo-Allergenic Removable Quilted Cover Extra Thick 2 Inch Firm Support (83 x 51 x 5cm)**RAINBOW**£12.00**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GVC2T85S) [**Chicco Next2Me Replacement Mattress Next2Me Air Mattress Next2Me Magic Mattress Next2Me Dream Mattress Original & Official Replacement for Next2Me Co-Sleeping Crib White 00087103100710**Chicco**£32.70**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GKPKY1LZ) [**Next 2 Me Crib Mattress 83x50x5cm for Chicco & Tutti Bambini | Extra Thick Foam | Breathable Quilted Cover | Removable & Washable | Compatible with Next2Me Cribs | Made in UK**DREAMLAYER**£14.75**6 rev1y ago](https://www.amazon.co.uk/dp/B0F5Z2GJ83) [**2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)**Hajran Linen**£11.01**305 rev1y ago](https://www.amazon.co.uk/dp/B0DMMPCTZJ) [**Next2Me Bedside Crib Mattress for Chicco & Tutti Bambini Next to Me Bedside Crib - Washable Hypo-Allergenic - Removable Quilted Cover - Extra Thick Size 83 x 51 (2 Inch)**BUY ALL HERE**£11.95**185 rev2y ago](https://www.amazon.co.uk/dp/B0D928PSZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Next2Me Compatible Mattress Competible with Chicco & Tutti Bambini Next to Me Crib Washable Hypo-Allergenic Removable Quilted Cover Extra Thick 2 Inch Firm Support (83 x 51 x 5cm)**RAINBOW**£12.00**5.0★**▲ 249%**](https://www.amazon.co.uk/dp/B0GVC2T85S) [**Chicco Next2Me Replacement Mattress Next2Me Air Mattress Next2Me Magic Mattress Next2Me Dream Mattress Original & Official Replacement for Next2Me Co-Sleeping Crib White 00087103100710**Chicco**£32.70**4.6★**▲ 196%**](https://www.amazon.co.uk/dp/B0GKPKY1LZ) [**Next 2 Me Crib Mattress 83x50x5cm for Chicco & Tutti Bambini | Extra Thick Foam | Breathable Quilted Cover | Removable & Washable | Compatible with Next2Me Cribs | Made in UK**DREAMLAYER**£14.75**5.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0F5Z2GJ83) [**2 x Next To Me Crib Waterproof Mattress Protectors (83-85 x 50-51 cm) | Non-Noisy Ultra Soft and Super Absorbent Mattress Protectors Covers (83-85 x 50-51 cm)**Hajran Linen**£11.01**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B0DMMPCTZJ) [**Next2Me Bedside Crib Mattress for Chicco & Tutti Bambini Next to Me Bedside Crib - Washable Hypo-Allergenic - Removable Quilted Cover - Extra Thick - Size 83 x 51 x 7.5**BUY ALL HERE**£16.67**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0D929NX8S)
**~~View all trending →~~**
## **What buyers say about chicco next to me mattress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits perfect”*
**Quality-Overall**20%
*“Good quality”*
**Foam**8%
*“Good mattress protector”*
**Comfort-Overall**7%
*“is very comfortable”*
**Value For Money**7%
*“Good value for money”*
**Advertised Vs Actual Product**7%
*“as advertised,”*
**Soft Feel**4%
*“The cover feels soft and breathable, and its easy to remove for washing, which is essential with a young baby”*
**Thickness**3%
*“Mattress is solid and thick”*
**Washability**3%
*“They wash well”*
**Water Resistance**2%
*“Great waterproof sheets- tried and tested by our newborn”*
### **What buyers complain about **
**Quality-Overall**19%
*“Poor quality”*
**Smell**13%
*“Chemical smell”*
**Breathability**8%
*“This isnt breathable like the original mattress that comes with it”*
**Foam**8%
*“Mattress does have slight smell to foam”*
**Size-Overall**8%
*“This mattress is too small by a fair amount”*
**Advertised Vs Actual Product**8%
*“Looks nothing like the photo”*
**Hard Feel**4%
*“Poor firmness, too soft”*
**Thickness**4%
*“Too thin and poor quality”*
**Retraction**4%
*“Not reversable”*
**Body Support**4%
*“My baby is almost 3 months old and we need to buy a new mattress as its too soft and its sagging and has a dip in the middle, its not firm and giving inadequate support”*
### **Top return reasons **
**Size-Overall**60%
**Quality-Overall**6%
**Smell**5%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Thin**3%
**Ease Of Cleaning**2%
**Material Quality**2%
**Soft Feel**2%
**Stain Resistance**1%
## **Common questions**
- **Is chicco next to me mattress profitable to sell on Amazon United Kingdom?**
- The niche generates £99K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the chicco next to me mattress niche?**
- 9 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in chicco next to me mattress?**
- Top complaints mined from reviews: Quality-Overall, Smell, Breathability. The return rate is 0.5%.
- **When does demand for chicco next to me mattress peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the chicco next to me mattress niche?**
- Listings span £11.01–£32.70; the average listing price is £16.50 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
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