---
title: "Calendula Cream — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/calendula-cream"
last_updated: "2026-08-10T10:14:57.724Z"
locale: en
meta:
description: "Niche score 41/100 · £70K/yr market · 74K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £70K/yr market · 74K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Calendula Cream — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **calendula cream**
**Skip it**
Prices mostly outside the sweet spot ($2.35–$13.81) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 94Competition 25Returns 100Price range 0Avg price 22Brand share 47Review moat 45Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,005.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.02**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£70K**
£70K/yr · 74K searches
**Price range**
**Bad****£2.35–£13.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, calendula cream is a £70K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calendula cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- Nelsons39% - The House of Mistry17% - Helios8% - WELEDA7% - Lyonsleaf7% - Bene Pura Trust Nature5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
3K2KSpike '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/calendula-cream/trend)
## **Top calendula cream search terms**
- **calendula cream**50K/yr-10.8%11.7% conv. - **calendula**21K/yr-8.8%4.9% conv. - **nelsons calendula cream**3K/yr+53.9%17.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/calendula-cream/search-terms)
## **Top calendula cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nelsons Calendula Cream (50ml) Gentle Moisturiser For Face Hands Body For Soothing and Hydrating Dry Rough Skin Non-Greasy Paraben & Fragrance Free Uses Calendula (Marigold) Plant Extracts**Nelsons**£6.08**4.7★1,500 rev](https://www.amazon.co.uk/dp/B0013GAQR2) [2**Mistrys Calendula Cream 50g - Calms & Hydrates Muti-Purpose Skin Cream for Healing Cuts Sores and Treating Rough Skin - Additive Free Vegan**The House of Mistry**£5.03**4.2★427 rev](https://www.amazon.co.uk/dp/B01HQVSJLC) [3**Helios Homoeopathy Calendula Cream 30g**Helios**£8.30**4.5★274 rev](https://www.amazon.co.uk/dp/B00A3BXV9I) [4**Zinc and Calendula Cream 100% Natural - for perioral dermatitis rosacea acne nappy rash cream spots blemishes breakouts rashes (30ml)**Lyonsleaf**£10.53**4.3★1,083 rev](https://www.amazon.co.uk/dp/B073NPTX28) [5**Nelsons Calendula Cream 50ml X 2 (Pack of 2)**Nelsons**£13.12**4.8★32 rev](https://www.amazon.co.uk/dp/B019S83WJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SBL Calendula Cream 25g Natural Calendula Skin Cream for Minor Injuries & Scratches Gentle Moisturising Support for Dry Rough & Sensitive Skin**SBL**£8.22**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FNYHRS48) [**Neals Yard Remedies Calendula Camling Cream Replenishing & Soothing Body Cream for Dry Sensitive Skin Cruelty-Free 60ml**Neal's Yard Remedies**£13.81**11 rev1y ago](https://www.amazon.co.uk/dp/B0FH38J3T9) [**Fothergills Calendula Art Shades Flower Seeds 200 Seeds Sow: Mar-May Aug-Oct Orange/Yellow**Mr Fothergill's**£2.35**24 rev1y ago](https://www.amazon.co.uk/dp/B0FGYLDNMC) [**Feelia Calendula Cream Gentle Soothing & Moisturizing Comfortable for itchy Dry Sore and Irritated Skin and Reduces Irritation It is Ideal For Sensitive or Reactive Skin All Skin Types**Feelia**£6.85**8 rev2y ago](https://www.amazon.co.uk/dp/B0D64R6D4K) [**Marigold Flowers Dried Calendula Tea Infusion Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)**Masala Cottage**£3.43**71 rev2y ago](https://www.amazon.co.uk/dp/B0CWDTRCSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fothergills Calendula Art Shades Flower Seeds 200 Seeds Sow: Mar-May Aug-Oct Orange/Yellow**Mr Fothergill's**£2.35**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B0FGYLDNMC) [**Feelia Calendula Cream Gentle Soothing & Moisturizing Comfortable for itchy Dry Sore and Irritated Skin and Reduces Irritation It is Ideal For Sensitive or Reactive Skin All Skin Types**Feelia**£6.85**4.1★**▲ 152%**](https://www.amazon.co.uk/dp/B0D64R6D4K) [**Marigold Flowers Dried Calendula Tea Infusion Premium Quality by Masala Cottage 25g-1.9kg (25 Grams)**Masala Cottage**£3.43**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0CWDTRCSG) [**Nelsons Calendula Cream 50ml X 2 (Pack of 2)**Nelsons**£13.12**4.8★**▲ 72%**](https://www.amazon.co.uk/dp/B019S83WJK) [**BenePura Calendula Ointment Natural Ointment for Wounds and Minor Skin Burns 40 ml (Pack of 1)**Bene Pura Trust Nature**£9.70**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B079KDN6LQ)
**~~View all trending →~~**
## **What buyers say about calendula cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“really lovely calming scent”*
**Allergies**11%
*“No itching burning or stinging anymore”*
**Quality-Overall**11%
*“Good quality”*
**Moist/Dry**9%
*“Good for dry skin”*
**Value For Money**8%
*“It's worth the price”*
**Absorbency**6%
*“quickly absorbed”*
**Plant Growth**5%
*“Great product - fast growing”*
**Suitability Dry Skin**5%
*“This really is a wonderful cream for so many skin conditions”*
**Natural Ingredients**4%
*“Excellent products, natural and the package was in great condition”*
**Efficiency**4%
*“Reliably good and effective as always”*
### **What buyers complain about **
**Allergies**22%
*“the cream caused massive irritation”*
**Sensitivity-Overall**10%
*“Did not work for me”*
**Functionality-Overall**9%
*“doesnt stand out”*
**Smell**7%
*“Awful chemical smell”*
**Value For Money**7%
*“Not cheap for a little pot”*
**Natural Ingredients**6%
*“Not natural”*
**Moist/Dry**5%
*“dryness on his face”*
**Skin Health**4%
*“Its full of typical chemicals in creams not so smooth skin as expected after 2weeks”*
**Quality-Overall**4%
*“Not a cheap product”*
**Ingredients-Overall**3%
*“The only ingredients photo on the product doesn't tell you that it also contains paraffin”*
### **Top return reasons **
**Smell**21%
**Product Condition**14%
**Plant Growth**14%
**Advertised Vs Actual Product**14%
**Functionality-Overall**14%
**Skin Health**7%
**Stain Resistance**7%
**Natural Ingredients**7%
## **Common questions**
- **Is calendula cream profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the calendula cream niche?**
- 12 brands and 46 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in calendula cream?**
- Top complaints mined from reviews: Allergies, Sensitivity-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for calendula cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the calendula cream niche?**
- Listings span £2.35–£13.81; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.
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