---
title: "Bumble and Bumble — £108K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bumble-and-bumble"
last_updated: "2026-08-11T02:46:19.138Z"
locale: en
meta:
description: "Niche score 45/100 · £108K/yr market · 69K searches/yr · £19.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £108K/yr market · 69K searches/yr · £19.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bumble and Bumble — £108K/yr Amazon UK Niche (2026) - Flapen"
---
# **bumble and bumble**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 80Competition 35Returns 99Price range 65Avg price 85Brand share 0Review moat 52Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.18**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£10.34–£23.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,423.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£108K**
£108K/yr · 69K searches
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bumble and bumble is a £108K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bumble and bumble market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£58K–£77K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#647**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Bumble and bumble100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/baby-products/bumble-and-bumble/trend)
## **Top bumble and bumble products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£32K40%£43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 250 ml**Bumble and bumble**£18.40**4.6★5,777 rev](https://www.amazon.co.uk/dp/B00K7O332G) [2**Bumble and bumble. Surf Sea Salt Spray | Volumizing | Adds Texture + Matte Finish Wavy Straight 125 ml**Bumble and bumble**£19.92**4.1★1,869 rev](https://www.amazon.co.uk/dp/B000BIXP5I) [3**Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml**Bumble and bumble**£20.33**4.5★1,136 rev](https://www.amazon.co.uk/dp/B0CV5W7FDC) [4**Bumble and bumble. Hairdressers Invisible Oil Hydrating Shampoo | Hydrating Anti Frizz Softening Color Safe | Curly Wavy Straight | With Argan Oil Coconut Oil + Grapeseed Oil 250 ml**Bumble and bumble**£19.08**4.5★1,302 rev](https://www.amazon.co.uk/dp/B00K7O2XLI) [5**Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml**Bumble and bumble**£18.90**4.3★1,195 rev](https://www.amazon.co.uk/dp/B07NNYKYW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml**Bumble and bumble**£21.52**433 rev2y ago](https://www.amazon.co.uk/dp/B0CZWSQVLJ) [**Bumble and bumble. Thickening Volumizing Shampoo | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml**Bumble and bumble**£20.33**1,136 rev2y ago](https://www.amazon.co.uk/dp/B0CV5W7FDC) [**Bumble and bumble. Thickening Volumizing Conditioner | For Instant Fullness | Moisturizing | Color Safe | Straight to Wavy 250 ml**Bumble and bumble**£22.52**588 rev2y ago](https://www.amazon.co.uk/dp/B0CV5WNNVW) [**Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml**Bumble and bumble**£10.34**1,379 rev4y ago](https://www.amazon.co.uk/dp/B01921X9KU) [**Bumble and bumble. Bond-Building Hair Repair Conditioner | For Damaged Hair | Color Safe | Anti Frizz + Adds Shine | Curly Wavy Straight 200 ml**Bumble and bumble**£19.40**573 rev5y ago](https://www.amazon.co.uk/dp/B08V91YPDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bumble and bumble. Thickening Dryspun Texture Spray | Volumizing + Adds Texture | Straight to Wavy 150 ml**Bumble and bumble**£21.52**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B0CZWSQVLJ) [**Bumble and bumble. Curl Defining Styling Cream | For Moisturized Flexible Curls | Frizz Control | Coily Curly Wavy | With Jojaba Avocado + Coconut Oil | Standard Size 250 ml**Bumble and bumble**£18.90**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B07NNYKYW4) [**Bumble and Bumble Thickening Spray Pre Styler 250ml / 8 fl.oz. Preps Hair for Lush Blowdries - Thickening Hairspray**Bumble and bumble**£17.83**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B071XBFWXM) [**Bumble and bumble. Grooming Creme Styling Cream | Smoothing + Subtle Hold | For Fine to Medium Hair 150 ml**Bumble and bumble**£19.02**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B000BIXP3K) [**Bumble and bumble. Hairdressers Invisible Oil Heat/UV Protection Leave-In Conditioner Hair Primer | Hydrating Anti Frizz Color Safe | Straight Coily | With Argan Oil + Coconut Oil 60 ml**Bumble and bumble**£10.34**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B01921X9KU)
**~~View all trending →~~**
## **What buyers say about bumble and bumble**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great product”*
**Smell**19%
*“Good results and smells citrusy”*
**Soft Feel**11%
*“Really makes hair silky and manageable”*
**Moist/Dry**5%
*“dries so smooth”*
**Suitability Straight Hair**4%
*“It works so well on my hair I spray”*
**Hair Growth**4%
*“This is a very effective hair protector”*
**Protection**3%
*“One of the best heat protectors Ive used”*
**Value For Money**3%
*“worth every penny”*
**Thickness**3%
*“Nanogen thickening spray is MUCH better”*
**Durability**3%
*“it does last a long time so I dont mind spending that money every few months”*
### **What buyers complain about **
**Value For Money**28%
*“overpriced”*
**Smell**9%
*“I'm not sure if this is old stock or a dupe because it has no fragrance”*
**Hair Related**7%
*“I had my eye on this for a while and finally decided to bite the bullet and get it, £20 is a lot to spend on this type of thing so was hoping for it to be good, however it made my hair super straw like and sticky, I used around 5 times before I gave up”*
**Thickness**7%
*“cant get much thickening resilt”*
**Functionality-Overall**7%
*“Not very effective in easing frizz”*
**Suitability Short Hair**6%
*“I had my eye on this for a while and finally decided to bite the bullet and get it, £20 is a lot to spend on this type of thing so was hoping for it to be good, however it made my hair super straw like and sticky, I used around 5 times before I gave up”*
**Adhesion/Stickiness**2%
*“All this product did was get my hair sticky”*
**Suitability Straight Hair**2%
*“Not for fine hair”*
**Hard Feel**2%
*“it also has really rough ingredients”*
**Weight Heavy**2%
*“the product is heavy”*
### **Top return reasons **
**Functionality-Overall**33%
**Damage/Burn Hair**17%
**Thickness**17%
**Quality-Overall**17%
**Smell**8%
**Product Condition**8%
## **Common questions**
- **Is bumble and bumble profitable to sell on Amazon United Kingdom?**
- The niche generates £108K/yr across 18 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bumble and bumble niche?**
- 1 brands and 2 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bumble and bumble?**
- Top complaints mined from reviews: Value For Money, Smell, Hair Related. The return rate is 0.1%.
- **When does demand for bumble and bumble peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bumble and bumble niche?**
- Listings span £10.34–£23.48; the average listing price is £19.18 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.
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