---
title: "Trend — breastfeeding - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/breastfeeding/trend"
last_updated: "2026-08-10T19:33:23.247Z"
locale: en
meta:
  description: "Niche score 47/100 · £687K/yr market · 540K searches/yr · £8.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £687K/yr market · 540K searches/yr · £8.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — breastfeeding - Flapen"
---

# **breastfeeding**

**Skip it**

Prices mostly outside the sweet spot ($2.43–$16.53) — this niche doesn't clear our bar today.

Market size 68Growth 19Conversion 97Competition 24Returns 99Price range 11Avg price 24Brand share 32Review moat 24Quality gap 50

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£687K**

£687K/yr · 540K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****4,934.71**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.49**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.43–£16.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend