---
title: "Products — breast pumps - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/breast-pumps/products"
last_updated: "2026-07-21T15:36:22.464Z"
locale: en
meta:
  description: "Niche score 70/100 · £2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £2.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — breast pumps - Flapen"
---

# **breast pumps**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 23Conversion 27Competition 83Returns 100Price range 57Avg price 91Brand share 70Review moat 64Quality gap 95

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****£2.2M**

£2.2M/yr · 1.8M searches

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£56.43**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****940.88**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£16.80–£163.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch