---
title: "Breast Milk Storage Bottles — £187K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/breast-milk-storage-bottles"
last_updated: "2026-08-11T03:48:01.446Z"
locale: en
meta:
description: "Niche score 46/100 · £187K/yr market · 282K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £187K/yr market · 282K searches/yr · £10.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Breast Milk Storage Bottles — £187K/yr Amazon UK Niche (2026) - Flapen"
---
# **breast milk storage bottles**
**Skip it**
Soft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 68Competition 56Returns 97Price range 45Avg price 40Brand share 38Review moat 45Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,997.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.68–£24.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£187K**
£187K/yr · 282K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, breast milk storage bottles is a £187K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breast milk storage bottles market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£215K–£269K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**15%**
- Sterifeed35% - Medela18% - Lansinoh17% - momcozy7% - Qmibaby5% - ana baby2% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/baby-products/breast-milk-storage-bottles/trend)
## **Top breast milk storage bottles search terms**
- **breast milk storage bottles**77K/yr-12.0%5.5% conv. - **breast milk storage**33K/yr-3.2%4.7% conv. - **breastmilk storage bottles**26K/yr-15.4%4.8% conv. - **sterifeed bottles**26K/yr-11.2%10.9% conv. - **milk storage bottles**23K/yr-5.2%4.2% conv. - **medela bottle**21K/yr-42.8%6.5% conv. - **lansinoh breast milk storage bags**12K/yr+7.3%18.4% conv. - **breastmilk storage**9K/yr-16.0%4.2% conv. - **sterifeed**8K/yr-9.1%5.1% conv. - **glass breast milk storage bottle**4K/yr+18.0%4.0% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/breast-milk-storage-bottles/search-terms)
## **Top breast milk storage bottles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£15K12%£22K16%£30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medela Breast Milk Storage Bottles - BPA-Free - Pack of 3 x 150 ml**Medela**£9.23**4.8★6,010 rev](https://www.amazon.co.uk/dp/B000OE2XFC) [2**Sterifeed Baby Bottle Disposable Sterile 130ml Pack of 10**Sterifeed**£7.81**4.8★347 rev](https://www.amazon.co.uk/dp/B0B1QRXVD4) [3**Sterifeed Baby Bottle Reusable Sterile 130ml Pack of 10**Sterifeed**£8.35**4.7★408 rev](https://www.amazon.co.uk/dp/B0B1QSNLNS) [4**Lansinoh Breast Milk Storage Bags - Pre-Sterilised Leakproof & BPA/BPS-Free - Fridge & Freezer Breastmilk Pouches - Pump into bag with Lansinoh Breast Pumps - Breastfeeding Essentials - 50 Pack**Lansinoh**£6.65**4.7★7,423 rev](https://www.amazon.co.uk/dp/B0037XQT7A) [5**Lansinoh Breastmilk Storage Bottles - 4 x 160 ml - Stackable BPA-Free Leak-Proof Breastfeeding Newborn Essentials Fridge Freezer Reusable Baby Food Storage Containers Weaning Breast Milk Feeding**Lansinoh**£10.88**4.8★532 rev](https://www.amazon.co.uk/dp/B0C5XG6HG7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Momcozy Natural Baby Bottle 300ml Wide-Neck Breast Milk Container Breastmilk Storage Bottle for Fridge & Momcozy Breast Milk Cooler BPA Free Milk Collection Bottles Breastfeeding Essential 4PCS**momcozy**£22.46**134 rev11mo ago](https://www.amazon.co.uk/dp/B0FH527QB8) [**Qmibaby 34oz Breast Milk Pitcher Breast Milk Storage Containers for Fridge Breastfeeding Essentials with Sealing Ring No Leak Glass Pitcher with Handle and Lid for Ice Tea Juice (Green)**Qmibaby**£14.41**20 rev11mo ago](https://www.amazon.co.uk/dp/B0FJRG88G8) [**Qmibaby Natural Glass Baby Bottle Standard Neck Breastmilk Storage Bottle for Fridge Breast Milk Container Breast Pump Bottle Compatible with Medela Breast Pump BPA Free 6PCS (5oz 6 Pink Lids)**Qmibaby**£20.76**6 rev12mo ago](https://www.amazon.co.uk/dp/B0FJM4B57G) [**Qmibaby Glass Breastmilk Storage Bottles BPA-Free Leak-Proof Baby Bottle for Breastmilk Storage Wide Neck Bottles with Screw Ring Sealing Disk Breastfeeding (Grey-180ML-2PCS)**Qmibaby**£8.40**24 rev1y ago](https://www.amazon.co.uk/dp/B0FHV87V29) [**BALIME 6oz Breast Milk Storage Bottles Compatible with Spectra Breast Pumps BPA-Free Leak-Proof Design Dual Use as Breastmilk Storage Containers for Fridge or Freezer4-Pack**BALIME**£7.77**91 rev1y ago](https://www.amazon.co.uk/dp/B0F1G825LG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Avent Reusable Breast Milk Storage Cups (10 x 180 ml)**PHILIPS**£13.12**4.7★**▲ 229%**](https://www.amazon.co.uk/dp/B00M6POLOS) [**Qmibaby Glass Breastmilk Storage Bottles BPA-Free Leak-Proof Baby Bottle for Breastmilk Storage Wide Neck Bottles with Screw Ring Sealing Disk Breastfeeding (Grey-180ML-2PCS)**Qmibaby**£8.40**4.8★**▲ 128%**](https://www.amazon.co.uk/dp/B0FHV87V29) [**Qmibaby Natural Glass Baby Bottle Standard Neck Breastmilk Storage Bottle for Fridge Breast Milk Container Breast Pump Bottle Compatible with Medela Breast Pump BPA Free 6PCS (5oz 6 Pink Lids)**Qmibaby**£20.76**5.0★**▲ 106%**](https://www.amazon.co.uk/dp/B0FJM4B57G) [**2 Pack Glass Breast Milk Storage Bottles 32oz/900ML Clear Breastmilk Storage Jar with Pitcher Leak-Proof Wide-Mouth Mason Jar for Breastmilk Resistant to Heat or Cold Freezer-Safe**OunglyChoi**£15.66**4.0★**▲ 71%**](https://www.amazon.co.uk/dp/B0DWMRYLRP) [**Qmibaby 34oz Breast Milk Pitcher Breast Milk Storage Containers for Fridge Breastfeeding Essentials with Sealing Ring No Leak Glass Pitcher with Handle and Lid for Ice Tea Juice (Green)**Qmibaby**£14.41**4.7★**▲ 49%**](https://www.amazon.co.uk/dp/B0FJRG88G8)
**~~View all trending →~~**
## **What buyers say about breast milk storage bottles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Ease Of Use**15%
*“Easy to use”*
**Storage Capacity**14%
*“Good storage product”*
**Leak-Proof**8%
*“Dont leak”*
**Value For Money**7%
*“Cost Effective”*
**Ease Of Cleaning**7%
*“Cleaning them is straightforward since theyre dishwasher and microwave safe”*
**Size-Overall**5%
*“Good fit”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Durability**4%
*“The bottles are durable”*
**Strength**2%
*“is very strong”*
### **What buyers complain about **
**Leak-Proof**14%
*“The bottle is leaking”*
**Measurement/Reading Accuracy**13%
*“Wrong measurements”*
**Durability**8%
*“the durability of the lids it's not acceptable”*
**Ease Of Use**6%
*“Dont open easily”*
**Quality-Overall**6%
*“Low Quality - Always Crack”*
**Temperature Control**3%
*“No temperature sensor”*
**Size-Overall**3%
*“These are way bigger than i thought they would be”*
**Material Quality**2%
*“Plastic bottle”*
**Jamming/Clogging**2%
*“one bottle lid got completely jammed shut ended up having to dispose of that one”*
**Design-Overall**2%
*“obvious design issue”*
### **Top return reasons **
**Size-Overall**25%
**Leak-Proof**19%
**Breastfeeding Friendly**12%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Material Quality**4%
**Compatibility-Overall**4%
**Age Suitability**2%
**Value For Money**2%
## **Common questions**
- **Is breast milk storage bottles profitable to sell on Amazon United Kingdom?**
- The niche generates £187K/yr across 31 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the breast milk storage bottles niche?**
- 16 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in breast milk storage bottles?**
- Top complaints mined from reviews: Leak-Proof, Measurement/Reading Accuracy, Durability. The return rate is 0.5%.
- **When does demand for breast milk storage bottles peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the breast milk storage bottles niche?**
- Listings span £3.68–£24.32; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 1,998 reviews — the moat a new listing must climb.
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