---
title: "Bottle Teats — £900K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bottle-teats"
last_updated: "2026-08-10T10:01:01.601Z"
locale: en
meta:
description: "Niche score 44/100 · £900K/yr market · 662K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £900K/yr market · 662K searches/yr · £6.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bottle Teats — £900K/yr Amazon UK Niche (2026) - Flapen"
---
# **bottle teats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 22Conversion 100Competition 25Returns 99Price range 10Avg price 18Brand share 0Review moat 44Quality gap 19
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£900K**
£900K/yr · 662K searches
**Review moat**
**Okay****2,117.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.68–£16.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bottle teats is a £900K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bottle teats market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£992K–£1.3M**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- MAM74% - Tommee Tippee20% - NUK4% - JAN & JUL1%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -6.0% search growth over the last 90 days.
18K13KHoliday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/bottle-teats/trend)
## **Top bottle teats search terms**
- **tommee tippee teats**79K/yr+16.3%9.8% conv. - **mam teats size 2**111K/yr-9.9%21.6% conv. - **mam teats size 3**100K/yr-17.6%26.1% conv. - **mam teats**58K/yr-8.2%8.5% conv. - **nuk teats**48K/yr-13.7%4.6% conv. - **mam size 2 teats**33K/yr+2.4%24.3% conv. - **mam size 3 teats**28K/yr-5.6%29.2% conv. - **bottle teats**29K/yr-4.9%2.8% conv. - **mam teats size 4**28K/yr-10.7%11.9% conv. - **tommee tippee teats size 3**32K/yr-15.8%15.1% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/bottle-teats/search-terms)
## **Top bottle teats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£90K20%£180K30%£270K40%£360K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAM Teats Size 2 | 2 Pack | Medium Flow | Fits All MAM Bottles | Suitable from 2+ Months | Made from SkinSoft Silicone | Baby Accessories for Newborn**MAM**£4.68**4.8★7,491 rev](https://www.amazon.co.uk/dp/B000H3QCIE) [2**MAM Teats Size 3 | 2 Pack | Fast Flow | Suitable from 4+ Months | Fits All MAM Bottles | Made from SkinSoft Silicone | Baby Accessories**MAM**£4.81**4.8★7,124 rev](https://www.amazon.co.uk/dp/B000H3UP6E) [3**Tommee Tippee Natural Start Baby Bottle Teats Fast Flow for 6m+ Pack of 2 Breast-Like Teats for a Natural Latch with Anti-Colic Valve and BPA Free Soft Silicone**Tommee Tippee**£3.86**4.8★1,728 rev](https://www.amazon.co.uk/dp/B0BC2B5PY6) [4**MAM Teats Size X | 2 Pack | Designed for Thicker Liquids | Suitable from 6+ Months | Fits All MAM Bottles | Made with SkinSoft Silicone | Baby Accessories**MAM**£5.12**4.8★2,879 rev](https://www.amazon.co.uk/dp/B002WJI35G) [5**MAM Teats Size 2 | 4 Pack | Medium Flow | Fits All MAM Bottles | Suitable from 2+ Months | Made from SkinSoft Silicone | Baby Accessories for Newborn**MAM**£11.32**4.8★615 rev](https://www.amazon.co.uk/dp/B0C6QC34TJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)**JAN & JUL**£16.24**4,920 rev8mo ago](https://www.amazon.co.uk/dp/B0FZNH4ZHM) [**NUK First Choice Baby Bottle Teats | 0+ Months | Anti Colic Feeding Bottle Teats | Silicone | Small | 2 Count**NUK**£4.48**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FTF141JF) [**NUK Perfect Match Baby Bottle Teats | 0+ Months | Adapts to Babys Palate | Anti Colic Vent | BPA-Free | Small Silicone Teat for Bottles | 2 Count**NUK**£5.04**544 rev2y ago](https://www.amazon.co.uk/dp/B0CLRSDM7W) [**MAM Teats Size 2 | 4 Pack | Medium Flow | Fits All MAM Bottles | Suitable from 2+ Months | Made from SkinSoft Silicone | Baby Accessories for Newborn**MAM**£11.32**615 rev3y ago](https://www.amazon.co.uk/dp/B0C6QC34TJ) [**MAM Teats Size 3 | 4 Pack | Fast Flow | Suitable from 4+ Months | Fits All MAM Bottles | Made from SkinSoft Silicone | Baby Accessories**MAM**£10.82**630 rev3y ago](https://www.amazon.co.uk/dp/B0C6QFCSHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Girls Cotton Bucket Hat Size Adjustable Sun-Hat with Chin Strap for Toddlers (L: 2-5 Years Cotton Candy Tie-Dye)**JAN & JUL**£16.24**4.6★**▲ 278%**](https://www.amazon.co.uk/dp/B0FZNH4ZHM) [**NUK First Choice Baby Bottle Teats | 0+ Months | Anti Colic Feeding Bottle Teats | Silicone | Small | 2 Count**NUK**£4.48**4.3★**▲ 135%**](https://www.amazon.co.uk/dp/B0FTF141JF) [**MAM Teats Size 1 | 2 Pack | Slow Flow | Fits All MAM Bottles | Made from SkinSoft Silicone | Baby Accessories for Newborn**MAM**£5.00**4.8★**▲ 111%**](https://www.amazon.co.uk/dp/B000H3TNCQ) [**Tommee Tippee Natural Start Baby Bottle Teats Slow Flow 0+ Months Breast-Like for a Natural Latch Anti-Colic Valve Soft Silicone Pack of 2**Tommee Tippee**£4.39**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B09V5LHJMX) [**Tommee Tippee Natural Start Baby Bottle Teats Medium Flow for 3m+ Pack of 2 Breast-Like Teats for a Natural Latch with Anti-Colic Valve and BPA Free Soft Silicone**Tommee Tippee**£3.69**4.8★**▲ 53%**](https://www.amazon.co.uk/dp/B0BC28WRNL)
**~~View all trending →~~**
## **What buyers say about bottle teats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Very good quality teats”*
**Size-Overall**13%
*“Fits perfect”*
**Value For Money**13%
*“Good price”*
**Advertised Vs Actual Product**10%
*“Does what it says”*
**Leak-Proof**6%
*“Asides that, its all good, no leaks or tears and flow is good”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Ease Of Use**4%
*“Easy to use”*
**Soft Feel**3%
*“Very soft and easy to clean, really durable, slight leakage is the milk is hot sure to steam pressure”*
**Breastfeeding Friendly**2%
*“Good for breastfed baby”*
**Durability**2%
*“really durable”*
### **What buyers complain about **
**Value For Money**22%
*“extremely poor value for money”*
**Choking**18%
*“my baby tended to leak down his cheek from mam bottles so wouldnt recommend”*
**Quality-Overall**13%
*“Quality could be better”*
**Age Suitability**13%
*“Don't think suitable for 3 month old as described”*
**Leak-Proof**13%
*“the first set I opened & used have the anti colic valve and no issues, however, the other set does not have the anti colic valve & teats leak”*
**Size-Overall**8%
*“Sent wrong size”*
### **Top return reasons **
**Size-Overall**47%
**Compatibility-Overall**26%
**Advertised Vs Actual Product**6%
**Age Suitability**4%
**Quality-Overall**3%
**Smell**2%
**Certifications**2%
**Leak-Proof**2%
**Strength**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is bottle teats profitable to sell on Amazon United Kingdom?**
- The niche generates £900K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bottle teats niche?**
- 4 brands and 70 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bottle teats?**
- Top complaints mined from reviews: Value For Money, Choking, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the bottle teats niche?**
- Listings span £3.68–£16.24; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 2,118 reviews — the moat a new listing must climb.
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