---
title: "Trend — bottle brush - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bottle-brush/trend"
last_updated: "2026-07-21T15:30:02.689Z"
locale: en
meta:
  description: "Niche score 61/100 · £732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bottle brush - Flapen"
---

# **bottle brush**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 28Conversion 87Competition 77Returns 99Price range 0Avg price 17Brand share 81Review moat 33Quality gap 57

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****£732K**

£732K/yr · 1.2M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,242.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+2.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.16**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.50–£13.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100