---
title: "Bottle Brush — £732K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bottle-brush"
last_updated: "2026-07-21T11:19:34.483Z"
locale: en
meta:
description: "Niche score 61/100 · £732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £732K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bottle Brush — £732K/yr Amazon UK Niche (2026) - Flapen"
---
# **bottle brush**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 28Conversion 87Competition 77Returns 99Price range 0Avg price 17Brand share 81Review moat 33Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£732K**
£732K/yr · 1.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,242.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.50–£13.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bottle brush is a £732K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bottle brush market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£616K–£770K**
- units × avg price
- **Launch success**
- **60%**
- 3 of 5 new (360d)
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**41%**
- MR.SIGA18% - Munchkin12% - ALINK9% - Chef Aid8% - Vicloon7% - Elliott5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
25K15KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/bottle-brush/trend)
## **Top bottle brush search terms**
- **bottle brush**718K/yr+4.4%8.7% conv. - **bottle brushes for cleaning**105K/yr-6.2%10.3% conv. - **bottle cleaner brush**64K/yr+16.4%8.8% conv. - **bottle cleaner**64K/yr-8.1%4.7% conv. - **bottle cleaning brush**32K/yr+5.1%6.9% conv. - **water bottle cleaner**30K/yr+5.6%6.6% conv. - **water bottle brush**29K/yr+8.1%6.4% conv. - **bottle brushes**23K/yr-2.6%9.8% conv. - **water bottle cleaning brush**25K/yr-13.8%8.0% conv. - **bottle cleaning brush set**15K/yr-7.7%4.2% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/bottle-brush/search-terms)
## **Top bottle brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£22K6%£44K9%£66K12%£88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MR.SIGA Long Handle Bottle Brush Bottle Cleaner Brush Head Size 5.5centimeter(2.2inch)**MR.SIGA**£7.18**4.6★10,895 rev](https://www.amazon.co.uk/dp/B07HRD8VKV) [2**ALINK 17in Extra Long Bottle Cleaning Brush Cleaner for Washing Narrow Neck Beer/Wine/Thermos Brewing Bottles Hummingbird Feeder**ALINK**£6.63**4.4★5,708 rev](https://www.amazon.co.uk/dp/B074MWRZ7J) [3**Chef Aid Bottle Cleaning Brush with Nylon Bristles this Bottle Brush is perfect for cleaning Bottles and items with hard to reach areas BPA Free and Dishwasher Safe**Chef Aid**£2.56**4.5★52 rev](https://www.amazon.co.uk/dp/B00583A3KG) [4**Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey**Munchkin**£4.85**4.6★2,818 rev](https://www.amazon.co.uk/dp/B0841H2HPT) [5**Vicloon Bottle Brushes 8Pcs Multipurpose Bottle Cleaning Brushes Non-Scratch Water Bottle Cleaner Set for Baby Bottle Tube Pipe Flask Straws Brush**Vicloon**£7.23**4.3★6,126 rev](https://www.amazon.co.uk/dp/B07XRHXQ5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elliott Silicone Bottle Brush Flexible Hygienic & Scratch-Free Cleaning Brush for Bottles Jars Glassware & More Durable Dishwasher Safe & Reusable**Elliott**£2.50**17 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8Y79JL) [**Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)**Hranio**£9.20**24 rev7mo ago](https://www.amazon.co.uk/dp/B0G8HR1G4K) [**AZLIFEEU 3-in-1 Bottle Cleaning Brush Set | 13 Inch Long Handle Brush & Straw Cleaner for Reusable Water Bottles Tumblers Baby Bottles & Mugs | Scratch-Free Deep Clean**AZLIFEEU**£6.89**52 rev8mo ago](https://www.amazon.co.uk/dp/B0FZQNN2TD) [**2 In 1 Bottle And Teat Brush With Soft Nylon Bristles And Non Slip Handle Ideal For Cleaning Baby Bottles Teats And Lids Durable Safe And Gentle Design For Everyday Use**Vivo Technologies**£3.12**30 rev8mo ago](https://www.amazon.co.uk/dp/B0FZKX5NVG) [**AZLIFEEU Bottle Brush 4 Pack Long Handle Non-Scratch Water Bottle Cleaning and Straw Cleaner Brush for Baby Bottles Drinking Glasses Narrow Neck Bottles Flasks**AZLIFEEU**£7.22**157 rev12mo ago](https://www.amazon.co.uk/dp/B0FJ7YKQP4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elliott Silicone Bottle Brush Flexible Hygienic & Scratch-Free Cleaning Brush for Bottles Jars Glassware & More Durable Dishwasher Safe & Reusable**Elliott**£2.50**3.8★**▲ 234%**](https://www.amazon.co.uk/dp/B0GL8Y79JL) [**Chef Aid Bottle Cleaning Brush with Nylon Bristles this Bottle Brush is perfect for cleaning Bottles and items with hard to reach areas BPA Free and Dishwasher Safe**Chef Aid**£2.56**4.5★**▲ 178%**](https://www.amazon.co.uk/dp/B00583A3KG) [**Hranio Baby Bottle Brushes for Cleaning Baby Bottle Cleaner Brush Travel Steriliser for Baby Travel Essentials with Silicone Bottle/Nipple/Straw Brush Soap Dispenser Drying Rack (Blue)**Hranio**£9.20**4.7★**▲ 138%**](https://www.amazon.co.uk/dp/B0G8HR1G4K) [**Munchkin Bristle Baby Bottle Cleaner Brush for Baby Cups | Grey**Munchkin**£4.85**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0841H2HPT) [**Nuby Newborn Baby Bottle Cleaning Brush Dual Bottle and Teat Cleaning Brush with Silicone Bristles and Hygienic Draining Stand (White)**Nuby**£5.69**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B07SMJGZXL)
**~~View all trending →~~**
## **What buyers say about bottle brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**25%
*“easy to clean”*
**Quality-Overall**16%
*“Amazing quality”*
**Value For Money**12%
*“Excellent value for money”*
**Size-Overall**9%
*“Fits well”*
**Advertised Vs Actual Product**8%
*“Product was as advertised”*
**Ease Of Use**7%
*“Easy to use”*
**Durability**3%
*“Good and durable”*
**Efficiency**2%
*“Does the job”*
**Strength**2%
*“The bristles are firm”*
**Washability**2%
*“Great for washing up”*
### **What buyers complain about **
**Size-Overall**17%
*“Not fit for purpose”*
**Durability**13%
*“the whole thing looks like it would fall apart in minutes”*
**Quality-Overall**11%
*“Bad quality”*
**Ease Of Cleaning**6%
*“hard to clean the inner parts”*
**Smell**6%
*“It left the bottle smelling”*
**Strength**6%
*“Flimsy”*
**Value For Money**5%
*“Not worth the money”*
**Advertised Vs Actual Product**4%
*“The bristles look nothing like the image”*
**Ease Of Use**3%
*“Irritating to use”*
**Hard Feel**2%
*“Far too hard”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**8%
**Strength**4%
**Cleaning Modes**4%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Ease Of Cleaning**2%
**Value For Money**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is bottle brush profitable to sell on Amazon United Kingdom?**
- The niche generates £732K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bottle brush niche?**
- 27 brands and 71 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in bottle brush?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.3%.
- **When does demand for bottle brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bottle brush niche?**
- Listings span £2.50–£13.76; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.
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