---
title: "Products — blanket basket - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/blanket-basket/products"
last_updated: "2026-08-11T03:46:58.776Z"
locale: en
meta:
  description: "Niche score 52/100 · £35K/yr market · 247K searches/yr · £14.61 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £35K/yr market · 247K searches/yr · £14.61 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — blanket basket - Flapen"
---

# **blanket basket**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but a small market ($35K/yr) keeps it on the watch list.

Market size 9Growth 15Conversion 12Competition 94Returns 80Price range 66Avg price 72Brand share 92Review moat 61Quality gap 60

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.61**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.30–£35.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,063.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£35K**

£35K/yr · 247K searches

## Products