---
title: "Search terms — black shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/black-shampoo/search-terms"
last_updated: "2026-07-21T15:31:10.853Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.9M/yr market · 865K searches/yr · £30.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.9M/yr market · 865K searches/yr · £30.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — black shampoo - Flapen"
---

# **black shampoo**

**Launch it**

A $1.9M/yr market growing +8.2% this quarter with returns at 0.6% — clears our launch bar.

Market size 93Growth 35Conversion 75Competition 68Returns 97Price range 22Avg price 95Brand share 0Review moat 49Quality gap 50

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****£30.91**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.9M**

£1.9M/yr · 865K searches

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,646.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.53–£387.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand