---
title: "Black Shampoo — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/black-shampoo"
last_updated: "2026-07-21T11:20:05.889Z"
locale: en
meta:
description: "Niche score 60/100 · £1.9M/yr market · 865K searches/yr · £30.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.9M/yr market · 865K searches/yr · £30.91 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Black Shampoo — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **black shampoo**
**Launch it**
A $1.9M/yr market growing +8.2% this quarter with returns at 0.6% — clears our launch bar.
Market size 93Growth 35Conversion 75Competition 68Returns 97Price range 22Avg price 95Brand share 0Review moat 49Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****£30.91**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.9M**
£1.9M/yr · 865K searches
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,646.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.53–£387.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black shampoo is a £1.9M/yr Amazon United Kingdom market (865K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 60/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black shampoo market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£1.5M–£1.9M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**0%**
- Osmo69% - milk_shake25% - Jerome Russell3% - PROVOKE2% - DJI2%
## **Demand**
Weekly Amazon search volume, last 39 weeks — +8.2% search growth over the last 90 days.
20K15KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/black-shampoo/trend)
## **Top black shampoo search terms**
- **osmo shampoo and conditioner**154K/yr+27.1%5.9% conv. - **osmo**164K/yr+6.5%1.6% conv. - **milkshake shampoo**101K/yr-2.7%5.5% conv. - **osmo shampoo**79K/yr+3.9%6.6% conv. - **black shampoo**64K/yr-0.4%6.5% conv. - **osmo hair products**46K/yr+17.2%2.3% conv. - **osmo hair**29K/yr+34.5%2.0% conv. - **black shampoo for blonde hair**29K/yr-2.7%8.7% conv. - **milkshake purple shampoo**23K/yr+4.8%7.1% conv. - **osmo super ice shampoo**23K/yr+7.3%13.8% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/black-shampoo/search-terms)
## **Top black shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£76K8%£151K12%£227K16%£302K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml**Osmo**£4.11**4.2★279 rev](https://www.amazon.co.uk/dp/B0F3XGGJK1) [2**milk_shake | Icy Blond Shampoo 300 ml Specific Anti-Yellow Shampoo for Blonde or Lightened Hair with Black Pigment Made in Italy**milk_shake**£15.42**4.5★5,555 rev](https://www.amazon.co.uk/dp/B09T3M16ZP) [3**OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml**Osmo**£15.66**4.2★78 rev](https://www.amazon.co.uk/dp/B0F3XLS6QV) [4**Osmo Deep Moisture Hair Shampoo & Conditioner 400ml Professional Home & Salon**Osmo**£16.45**4.3★1,152 rev](https://www.amazon.co.uk/dp/B012GB2HSI) [5**OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml**Osmo**£8.92**4.4★90 rev](https://www.amazon.co.uk/dp/B0F38F35NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DJI Osmo Pocket 3 Creator Combo Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Face/Object Tracking Fast Focusing Mic Included for Clear Sound Small Camera for Photography**DJI**£387.53**6,479 rev9mo ago](https://www.amazon.co.uk/dp/B0CG19FGQ5) [**OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 100ml**Osmo**£4.11**279 rev1y ago](https://www.amazon.co.uk/dp/B0F3XGGJK1) [**OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml**Osmo**£15.66**78 rev1y ago](https://www.amazon.co.uk/dp/B0F3XLS6QV) [**OSMO Colour Save Shampoo | Vitamin E & UV Filters | Anti-Fade for Coloured Hair | Vegan. 400ml**Osmo**£8.92**90 rev1y ago](https://www.amazon.co.uk/dp/B0F38F35NB) [**OSMO Deep Moisture Shampoo | Keratin Complex & Pataua Oil | Deep Hydration | Dry Damaged & Coloured Hair | 400ml**Osmo**£8.92**95 rev1y ago](https://www.amazon.co.uk/dp/B0F38GVKR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OSMO Colour Save Shampoo 1 Litre/Conditioner 1 Litre**Osmo**£29.62**4.4★**▲ 90%**](https://www.amazon.co.uk/dp/B00ZPLLO90) [**OSMO Wonder 10 | Intensive Leave-in Treatment | Dry Damaged & Coloured Hair | Hair Extensions. 250ml.**Osmo**£11.22**4.5★**▲ 60%**](https://www.amazon.co.uk/dp/B0F44GQ126) [**OSMO Super Ice Brightening Mask | Black Pigment for Toning Blonde Hair | Bleached & Natural Blonde Hair | Vegan. 400ml**Osmo**£11.56**4.2★**▲ 43%**](https://www.amazon.co.uk/dp/B0F3DKLJ3V) [**DJI Osmo Pocket 3 Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Fast Focusing Face/Object Tracking 2 Rotatable Touchscreen Small Video Camera for Photography Youtube**DJI**£307.08**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B0CG19QXWD) [**OSMO Super Ice Shampoo | Black Pigment for Brightening Blonde Hair | For Bleached & Natural Blonde Hair | Vegan. 400ml**Osmo**£15.66**4.2★**▲ 35%**](https://www.amazon.co.uk/dp/B0F3XLS6QV)
**~~View all trending →~~**
## **What buyers say about black shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Smell**14%
*“Beautiful smell”*
**Color**9%
*“Great colour”*
**Value For Money**8%
*“Great value for money”*
**Soft Feel**7%
*“Soft and shiny”*
**Advertised Vs Actual Product**5%
*“does what it says to do”*
**Ease Of Use**3%
*“Really easy to use”*
**Hair Styling**3%
*“Great volour maintaining shampoo”*
**Brightness/Shine/Glow**3%
*“Soft and shiny”*
**Suitability Colored Hair**3%
*“Great shampoo - lovely for coloured hair”*
### **What buyers complain about **
**Color**15%
*“Doesnt grey your hair”*
**Moist/Dry**11%
*“Wasn't moisturising in the slightest”*
**Value For Money**5%
*“waste of money”*
**Suitability Short Hair**5%
*“Terrible for my hair have used it 3 times”*
**Functionality-Overall**4%
*“It doesnt hold”*
**Hair Related**4%
*“its absolutely awful it left my hair feeling like straw in the end i had to wash my hair again with my other shampoo and conditioner only then did my my hair feel soft and healthy, definitely wouldnt recommend this one”*
**Suitability Colored Hair**4%
*“it sent my hair a dirty blonde colour”*
**Leak-Proof**4%
*“Shampoo had leaked”*
**Size-Overall**3%
*“Not fit for purpose”*
**Defective Material/Parts**2%
*“not sure if item is guinue”*
### **Top return reasons **
**Functionality-Overall**13%
**Quality-Overall**8%
**Leak-Proof**8%
**Value For Money**7%
**Camera Quality**6%
**Defective Material/Parts**6%
**Compatibility-Overall**4%
**Heating**3%
**Image/Picture Clarity**3%
**Ease Of Use**3%
## **Common questions**
- **Is black shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the black shampoo niche?**
- 5 brands and 152 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black shampoo?**
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.6%.
- **What does it cost to enter the black shampoo niche?**
- Listings span £3.53–£387.53; the average listing price is £30.91 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.
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