---
title: "Black Basket — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/black-basket"
last_updated: "2026-08-10T07:54:43.350Z"
locale: en
meta:
description: "Niche score 49/100 · £49K/yr market · 182K searches/yr · £12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £49K/yr market · 182K searches/yr · £12.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Basket — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **black basket**
**Skip it**
Soft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 7Conversion 27Competition 88Returns 83Price range 44Avg price 53Brand share 87Review moat 42Quality gap 60
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.30**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.25–£23.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,274.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£49K**
£49K/yr · 182K searches
**Growth**
**Bad****-36.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, black basket is a £49K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black basket market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **73%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**48%**
Top 20: 79%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**49%**
- woodluv25% - TIMEYARD7% - EHC6% - Niftii5% - GUIJZSLTRG4% - YcsRnn3%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -36.7% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/baby-products/black-basket/trend)
## **Top black basket search terms**
- **black basket**53K/yr-43.7%2.1% conv. - **black storage basket**37K/yr-38.8%2.0% conv. - **black wicker basket**19K/yr-26.9%1.8% conv. - **black baskets**13K/yr-15.3%1.7% conv. - **black baskets storage**12K/yr-31.9%1.8% conv. - **black wicker storage basket**6K/yr-47.8%1.8% conv. - **black storage baskets**8K/yr-25.5%1.8% conv. - **black hamper basket**8K/yr-33.7%2.6% conv. - **black woven basket**6K/yr-16.3%1.6% conv. - **small black basket**5K/yr-19.4%2.0% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/black-basket/search-terms)
## **Top black basket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9744%£2K6%£3K8%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm**Niftii**£8.42**4.6★2,410 rev](https://www.amazon.co.uk/dp/B09SHV3RG1) [2**EHC Storage Baskets set of 3 Storage baskets for shelves Storage Boxes Storage Organiser Hamper Basket Black**EHC**£13.89**4.6★1,025 rev](https://www.amazon.co.uk/dp/B00XVNIV04) [3**Woodluv Storage Baskets Woven Wicker Storage Basket for shelves Baskets to make hampers Storage Box Storage Organiser Black Medium**woodluv**£10.58**4.5★2,445 rev](https://www.amazon.co.uk/dp/B0D4H9F2Q8) [4**Set of 3 Storage Baskets for Organizing Grass Woven Desktop Basket Decorative Woven Baskets Multifunctional Toy Basket Cosmetics Display Hampers for Nursery Living Room Laundry Room Bedroom(black)**GUIJZSLTRG**£12.99**4.1★15 rev](https://www.amazon.co.uk/dp/B0DRY6KDBK) [5**Woodluv Storage Baskets Storage Boxes Hamper Basket Storage Baskets for Shelves Black Small**woodluv**£6.29**4.5★132 rev](https://www.amazon.co.uk/dp/B09ZVQM9D8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WILLITAT Woven Storage Basket Medium Cotton Rope Bathroom Storage Basket for Shelves Rectangular Basket for Towels Shoes Books Gifts Soft Kids Dog Toy Box Baby Nursery Bin 38x28x22.5cm Black**WILLITAT**£12.38**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GD6VP998) [**TIMEYARD Black Storage Basket for Shelves Woven Baskets for Storage Toy Baskets Storage Kids Towel Basket with Handles for Living Room Bathroom 33x25x22.5cm Black**TIMEYARD**£12.62**327 rev9mo ago](https://www.amazon.co.uk/dp/B0FH9RRC5F) [**JOJOSEE Small Woven Storage Basket Cotton Rope Basket for Shelves Square Shelf Baskets for Home Bathroom Closet Organizer 33x25x22.5cm (Black)**JOJOSEE**£12.39**82 rev9mo ago](https://www.amazon.co.uk/dp/B0FSRN5D1M) [**Sea Team Black Woven Large Laundry Storage Basket with Handles**Sea Team**£14.91**15 rev1y ago](https://www.amazon.co.uk/dp/B0F93WG41F) [**TVSVKWE 1 Piece Woven Storage Basket Simple Storage Basket Home Accessories Desktop Organizer.**TVSVKWE**£8.22**3 rev1y ago](https://www.amazon.co.uk/dp/B0F62FLTSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WILLITAT Woven Storage Basket Medium Cotton Rope Bathroom Storage Basket for Shelves Rectangular Basket for Towels Shoes Books Gifts Soft Kids Dog Toy Box Baby Nursery Bin 38x28x22.5cm Black**WILLITAT**£12.38**4.8★**▲ 386%**](https://www.amazon.co.uk/dp/B0GD6VP998) [**Natural Wicker Storage Basket with Lining Hamper Baskets for Gifts Empty Baskets for Shelves (Black Small)**green leaves**£5.06**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B0GFNJY4VY) [**Woodluv Storage Baskets Storage Boxes Hamper Basket Storage Baskets for Shelves Black Small**woodluv**£6.29**4.5★**▲ 169%**](https://www.amazon.co.uk/dp/B09ZVQM9D8) [**TIMEYARD Black Storage Basket for Shelves Woven Baskets for Storage Toy Baskets Storage Kids Towel Basket with Handles for Living Room Bathroom 33x25x22.5cm Black**TIMEYARD**£12.62**4.6★**▲ 159%**](https://www.amazon.co.uk/dp/B0FH9RRC5F) [**M&W Set of 3 Resin Woven Storage Basket Box With Lid & Lock Large Medium Small (Black)**Maison & White**£15.65**4.5★**▲ 108%**](https://www.amazon.co.uk/dp/B094DN6B46)
**~~View all trending →~~**
## **What buyers say about black basket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality and perfect storage solution”*
**Storage Capacity**14%
*“Good capacity”*
**Size-Overall**13%
*“Fit for purpose”*
**Strength**11%
*“A nice sturdy woven basket”*
**Value For Money**11%
*“Not too expensive”*
**Ease Of Use**7%
*“really easy for me to use”*
**Advertised Vs Actual Product**3%
*“As described good quality”*
**Shape/Style**3%
*“Lovely shape”*
**Organizing Capabilities**3%
*“Great for keeping my kitchen looking more organised”*
**Gifting Purpose**1%
*“Gift basket”*
### **What buyers complain about **
**Size-Overall**29%
*“Incorrect dimensions specified”*
**Smell**16%
*“They Give off a strange odour”*
**Advertised Vs Actual Product**6%
*“smaller than advertised”*
**Quality-Overall**4%
*“wouldnt recommend anything too heavy to be stored inside as their quality is a little on the cheaper side”*
**Color**4%
*“Great quality pity they sent wrong colour”*
**Defective Material/Parts**3%
*“The metal parts come off”*
**Value For Money**3%
*“are very expensive at the current £24 for two”*
**Strength**2%
*“not too sturdy”*
**Product Condition**2%
*“Didn't look new, dusty and one looks like it's been chewed”*
**Storage Capacity**1%
*“this reducing the capacity hugely”*
### **Top return reasons **
**Size-Overall**74%
**Quality-Overall**5%
**Color**5%
**Strength**4%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is black basket profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 77 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black basket niche?**
- 57 brands and 64 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in black basket?**
- Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 1.6%.
- **When does demand for black basket peak?**
- Demand peaks in Feb–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the black basket niche?**
- Listings span £4.25–£23.54; the average listing price is £12.30 (sweet spot $15–$100). The average incumbent carries 2,275 reviews — the moat a new listing must climb.
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