---
title: "Trend — biodegradable baby wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/biodegradable-baby-wipes/trend"
last_updated: "2026-08-11T05:55:19.323Z"
locale: en
meta:
  description: "Niche score 54/100 · £190K/yr market · 140K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £190K/yr market · 140K searches/yr. Pricing outside the sweet spot ($8.46 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — biodegradable baby wipes - Flapen"
---

# **biodegradable baby wipes**

**Worth a look**

Shows low returns (0.1%), but pricing outside the sweet spot ($8.46 avg) keeps it on the watch list.

Market size 38Growth 35Conversion 98Competition 77Returns 100Price range 56Avg price 24Brand share 26Review moat 25Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****£0.78–£33.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£190K**

£190K/yr · 140K searches

**Growth**

**Okay****+7.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,255.57**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.46**

avg listing price — sweet spot $15–$100

## Trend