---
title: "Bibs — £427K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bibs"
last_updated: "2026-07-21T11:43:19.762Z"
locale: en
meta:
description: "Niche score 55/100 · £427K/yr market · 964K searches/yr · £9.95 avg price. Soft demand (-12.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £427K/yr market · 964K searches/yr · £9.95 avg price. Soft demand (-12.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bibs — £427K/yr Amazon UK Niche (2026) - Flapen"
---
# **bibs**
**Worth a look**
Shows low returns (0.6%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Market size 57Growth 19Conversion 54Competition 78Returns 97Price range 21Avg price 33Brand share 77Review moat 41Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****£427K**
£427K/yr · 964K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,436.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.29–£17.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bibs is a £427K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bibs market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **£398K–£498K**
- units × avg price
- **Launch success**
- **25%**
- 2 of 8 new (360d)
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 68%
**Open market**
**36%**
- PandaEar22% - Vicloon11% - ElecMotive11% - Nuby8% - Susurration6% - Yoofoss5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
25K15KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/baby-products/bibs/trend)
## **Top bibs search terms**
- **bibs**261K/yr-7.8%3.2% conv. - **baby bibs**163K/yr-5.9%2.7% conv. - **baby bibs 0-6 months**54K/yr-24.3%2.9% conv. - **bib**58K/yr-9.9%3.6% conv. - **bibs 0-6 months**53K/yr-29.6%1.3% conv. - **dribble bibs**49K/yr-26.6%2.4% conv. - **baby bib**40K/yr-2.6%4.2% conv. - **silicone bib**34K/yr+4.2%7.0% conv. - **baby bibs 6-12 months**43K/yr-26.2%4.8% conv. - **waterproof bibs**29K/yr-20.4%1.6% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/bibs/search-terms)
## **Top bibs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£13K6%£26K9%£38K12%£51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 55 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green**PandaEar**£7.60**4.8★17,801 rev](https://www.amazon.co.uk/dp/B08GFCX964) [2**ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months**ElecMotive**£7.35**4.4★134 rev](https://www.amazon.co.uk/dp/B0D8T9Y9PD) [3**Vicloon Baby Bandana Dribble Bibs Drool Bibs 10pcs Infant Teething Soft and Absorbent with Adjustable Snaps Bib Set for Unisex Newborn Toddlers Aged 0-36 Months**Vicloon**£5.47**4.4★3,814 rev](https://www.amazon.co.uk/dp/B09F8VRNSX) [4**Nuby Snug and Dry Bibs Organic Cotton Machine Washable Padded Neckline 048526999460 One Size (Pack of 4)**Nuby**£9.26**4.2★255 rev](https://www.amazon.co.uk/dp/B0B9CCYM9C) [5**Yoofoss Muslin Baby Bibs 10 Pack Dribble Bandana Bibs 100% Cotton Drool Bib for Teething Soft and Absorbent with Adjustable Snaps Blue and Orange**Yoofoss**£14.60**4.6★14,157 rev](https://www.amazon.co.uk/dp/B0C6PPJC6V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEUIOP 10 PCS Newborn Bibs Soft Cotton Baby Teething Bibs Soft and Absorbent with Adjustable Snaps for Infant Toddler Boys Girls One Size**HEUIOP**£11.91**9 rev1w ago](https://www.amazon.co.uk/dp/B0FSRHDS8S) [**Oiomniv Muslin Baby Bibs Bandana Drool Bibs Soft 100% Cotton Adjustable Unisex Girls Boys for Newborn Toddler Infant 0-24 Months for Drooling Teething 8-Pack**Oiomniv**£15.65**118 rev5mo ago](https://www.amazon.co.uk/dp/B0GK8P8C6L) [**Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)**Nuby**£6.92**352 rev7mo ago](https://www.amazon.co.uk/dp/B0G83XPJK1) [**VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack**VOMARHUG**£10.12**63 rev7mo ago](https://www.amazon.co.uk/dp/B0FQSV7QYS) [**VOMARHUG Muslin Baby Dribble Bibs for Girls Boys 100% Cotton Bandana Bibs for Teething and Drooling 10 Pack**VOMARHUG**£12.41**223 rev7mo ago](https://www.amazon.co.uk/dp/B0BV63YN2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oiomniv Muslin Baby Bibs Bandana Drool Bibs Soft 100% Cotton Adjustable Unisex Girls Boys for Newborn Toddler Infant 0-24 Months for Drooling Teething 8-Pack**Oiomniv**£15.65**4.1★**▲ 271%**](https://www.amazon.co.uk/dp/B0GK8P8C6L) [**Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)**Nuby**£6.92**4.7★**▲ 270%**](https://www.amazon.co.uk/dp/B0G83XPJK1) [**VOMARHUG Muslin Baby Dribble Bibs for Girls Boys Super Absorbent Bandana Bibs 0-36months Soft Cotton 6Pack**VOMARHUG**£10.12**4.6★**▲ 188%**](https://www.amazon.co.uk/dp/B0FQSV7QYS) [**ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months**ElecMotive**£7.35**4.4★**▲ 173%**](https://www.amazon.co.uk/dp/B0D8T9Y9PD) [**Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale**Vicloon**£6.10**4.7★**▲ 129%**](https://www.amazon.co.uk/dp/B0BXLRTN4C)
**~~View all trending →~~**
## **What buyers say about bibs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“theyre well made”*
**Ease Of Cleaning**12%
*“keep my little one really clean”*
**Value For Money**10%
*“Good value for money”*
**Soft Feel**8%
*“soft material”*
**Washability**6%
*“Easy to wash”*
**Size-Overall**6%
*“Bought for my grandson, good size and fit”*
**Absorbency**5%
*“Soft and absorbent”*
**Color**5%
*“color is great”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“used them for years”*
### **What buyers complain about **
**Water Resistance**8%
*“it gets wet on her clothes”*
**Quality-Overall**8%
*“Unfortunately I'm very disappointed by the quality of this bib”*
**Size-Overall**8%
*“Size very small”*
**Thickness**7%
*“The material is so thick”*
**Velcro Quality**5%
*“The Velcro doesnt even work properly”*
**Material Quality**4%
*“Not the nicest material”*
**Allergies**3%
*“Allergic reaction”*
**Color**3%
*“Only washed once and the colours/design started to fade and come off and the material bubbled in places - really disappointed”*
**Absorbency**3%
*“not very absorbent”*
**Adhesion/Stickiness**3%
*“The waterproof back turned into glue on the first wash and ruined 2”*
### **Top return reasons **
**Size-Overall**25%
**Quality-Overall**20%
**Material Quality**11%
**Thin**7%
**Color**3%
**Advertised Vs Actual Product**3%
**Age Suitability**3%
**Smell**3%
**Strength**2%
**Water Resistance**2%
## **Common questions**
- **Is bibs profitable to sell on Amazon United Kingdom?**
- The niche generates £427K/yr across 55 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the bibs niche?**
- 26 brands and 41 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in bibs?**
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for bibs peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bibs niche?**
- Listings span £5.29–£17.65; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 2,437 reviews — the moat a new listing must climb.
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