[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-baby-products-bed-mats":3,"research-sidebar-rollups":863},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":89,"demand":94,"seasonality":406,"brandShare":419,"products":441,"feedback":622,"searchTerms":779,"related":829,"lastUpdated":36},"61836b538237e44938a0b065e9bd82c1","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":31,"top20BrandShare":31,"primePct":50,"oosRate":51},132396,113358,1.1006,-0.3056,0.0979,0.6566,0.8935,4.57,912,11.93,7.29,23.14,18,15000,0.8889,0.0025,1,"bed mats","bed-mats","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbed-mats","Nursery","2026-07-18T05:50:41.454543+00:00",10,14,35,[],27,0,12500,500,750,149125,178950,46,189,0.7778,0.05,{"score":53,"verdict":54,"components":55},43,"skip",[56,61,63,67,70,73,75,79,82,85],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",30,0.15,132396.14,{"key":62,"score":37,"weight":59,"raw":18},"growth",{"key":64,"score":65,"weight":66,"raw":19},"conversion",86,0.1,{"key":68,"score":69,"weight":59,"raw":20},"competition",32,{"key":71,"score":72,"weight":66,"raw":21},"brandShare",26,{"key":74,"score":58,"weight":66,"raw":22},"qualityGap",{"key":76,"score":77,"weight":51,"raw":78},"reviewMoat",65,912.33,{"key":80,"score":81,"weight":66,"raw":30},"returns",99,{"key":83,"score":84,"weight":51,"raw":24},"avgPrice",49,{"key":86,"score":87,"weight":51,"raw":88},"priceRange",51,0.5135646687697161,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.36,12.12,0.0064,27606,{"points":95,"droppedPartialWeek":405},[96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,385,388,391,394,397,399,402],{"week":97,"volume":98},"2024-07-21",2963,{"week":100,"volume":101},"2024-07-28",2694,{"week":103,"volume":104},"2024-08-04",2395,{"week":106,"volume":107},"2024-08-11",2605,{"week":109,"volume":110},"2024-08-18",2530,{"week":112,"volume":113},"2024-08-25",2504,{"week":115,"volume":116},"2024-09-01",2513,{"week":118,"volume":119},"2024-09-08",2522,{"week":121,"volume":122},"2024-09-15",2418,{"week":124,"volume":125},"2024-09-22",2176,{"week":127,"volume":128},"2024-09-29",2132,{"week":130,"volume":131},"2024-10-06",2311,{"week":133,"volume":134},"2024-10-13",2456,{"week":136,"volume":137},"2024-10-20",1682,{"week":139,"volume":140},"2024-10-27",1715,{"week":142,"volume":140},"2024-11-03",{"week":144,"volume":145},"2024-11-10",1679,{"week":147,"volume":148},"2024-11-17",1690,{"week":150,"volume":151},"2024-11-24",1737,{"week":153,"volume":154},"2024-12-01",1871,{"week":156,"volume":157},"2024-12-08",1746,{"week":159,"volume":160},"2024-12-15",1641,{"week":162,"volume":163},"2024-12-22",1705,{"week":165,"volume":166},"2024-12-29",1535,{"week":168,"volume":169},"2025-01-05",2144,{"week":171,"volume":172},"2025-01-12",2079,{"week":174,"volume":175},"2025-01-19",2210,{"week":177,"volume":178},"2025-01-26",2074,{"week":180,"volume":181},"2025-02-02",1896,{"week":183,"volume":184},"2025-02-09",1953,{"week":186,"volume":187},"2025-02-16",2050,{"week":189,"volume":190},"2025-02-23",1930,{"week":192,"volume":193},"2025-03-02",1925,{"week":195,"volume":196},"2025-03-09",1959,{"week":198,"volume":199},"2025-03-16",1917,{"week":201,"volume":202},"2025-03-23",1711,{"week":204,"volume":205},"2025-03-30",1856,{"week":207,"volume":208},"2025-04-06",1861,{"week":210,"volume":211},"2025-04-13",1806,{"week":213,"volume":214},"2025-04-20",1941,{"week":216,"volume":217},"2025-04-27",1990,{"week":219,"volume":220},"2025-05-04",1822,{"week":222,"volume":223},"2025-05-11",1729,{"week":225,"volume":226},"2025-05-18",1707,{"week":228,"volume":229},"2025-05-25",1961,{"week":231,"volume":232},"2025-06-01",2016,{"week":234,"volume":235},"2025-06-08",1938,{"week":237,"volume":238},"2025-06-15",1796,{"week":240,"volume":241},"2025-06-22",1547,{"week":243,"volume":244},"2025-06-29",1653,{"week":246,"volume":247},"2025-07-06",1868,{"week":249,"volume":250},"2025-07-13",2469,{"week":252,"volume":253},"2025-07-20",2152,{"week":255,"volume":256},"2025-07-27",2368,{"week":258,"volume":259},"2025-08-03",1992,{"week":261,"volume":262},"2025-08-10",2663,{"week":264,"volume":265},"2025-08-17",2496,{"week":267,"volume":268},"2025-08-24",2593,{"week":270,"volume":271},"2025-08-31",2297,{"week":273,"volume":274},"2025-09-07",2289,{"week":276,"volume":277},"2025-09-14",2252,{"week":279,"volume":280},"2025-09-21",2188,{"week":282,"volume":283},"2025-09-28",1975,{"week":285,"volume":286},"2025-10-05",1994,{"week":288,"volume":289},"2025-10-12",2325,{"week":291,"volume":292},"2025-10-19",2099,{"week":294,"volume":295},"2025-10-26",2450,{"week":297,"volume":298},"2025-11-02",1939,{"week":300,"volume":301},"2025-11-09",1951,{"week":303,"volume":304},"2025-11-16",2133,{"week":306,"volume":307},"2025-11-23",2206,{"week":309,"volume":310},"2025-11-30",2166,{"week":312,"volume":313},"2025-12-07",1804,{"week":315,"volume":316},"2025-12-14",1991,{"week":318,"volume":319},"2025-12-21",1742,{"week":321,"volume":322},"2025-12-28",1561,{"week":324,"volume":325},"2026-01-04",1880,{"week":327,"volume":328},"2026-01-11",1996,{"week":330,"volume":331},"2026-01-18",2091,{"week":333,"volume":334},"2026-01-25",2125,{"week":336,"volume":337},"2026-02-01",2433,{"week":339,"volume":340},"2026-02-08",3040,{"week":342,"volume":343},"2026-02-15",3362,{"week":345,"volume":346},"2026-02-22",3578,{"week":348,"volume":349},"2026-03-01",2696,{"week":351,"volume":352},"2026-03-08",2747,{"week":354,"volume":355},"2026-03-15",2736,{"week":357,"volume":358},"2026-03-22",2461,{"week":360,"volume":361},"2026-03-29",2517,{"week":363,"volume":364},"2026-04-05",2571,{"week":366,"volume":367},"2026-04-12",1788,{"week":369,"volume":370},"2026-04-19",1811,{"week":372,"volume":373},"2026-04-26",1686,{"week":375,"volume":376},"2026-05-03",1674,{"week":378,"volume":379},"2026-05-10",1820,{"week":381,"volume":382},"2026-05-17",1879,{"week":384,"volume":199},"2026-05-24",{"week":386,"volume":387},"2026-05-31",1739,{"week":389,"volume":390},"2026-06-07",2005,{"week":392,"volume":393},"2026-06-14",2064,{"week":395,"volume":396},"2026-06-21",1761,{"week":398,"volume":157},"2026-06-28",{"week":400,"volume":401},"2026-07-05",1882,{"week":403,"volume":404},"2026-07-12",1727,false,[407,408,409,410,411,412,413,414,415,416,417,418],0.9893902366334864,1.2065327531739882,1.0740895273290816,0.9211420396972045,0.8608610995211698,0.8755902591510865,1.0802288847827384,1.1695906432748537,1.0842886756339698,1.0151993801037134,0.912148245282894,0.8263164517560417,{"top":420,"otherBrandCount":439,"otherClickShare":440},[421,424,427,430,433,436],{"brand":422,"clickShare":423},"Huggies",0.39770000000000005,{"brand":425,"clickShare":426},"ViraCare",0.26739999999999997,{"brand":428,"clickShare":429},"HUGGIES",0.1092,{"brand":431,"clickShare":432},"Hygge Supplies",0.0826,{"brand":434,"clickShare":435},"Aydmed",0.0367,{"brand":437,"clickShare":438},"Medayd",0.0298,4,0.0766,[442,452,462,473,482,492,501,511,522,530,539,549,559,570,580,591,602,612],{"asin":443,"title":444,"brand":422,"imageUrl":445,"price":26,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B0085KGYOI","HUGGIES DryNites Bed Mats - 28 x Mats - Disposable Bed Mats for Children and Teens","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41CV87eD0iS.jpg",4.7,4480,0.3133,0.3282,"2012-05-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0085KGYOI",{"asin":453,"title":454,"brand":428,"imageUrl":455,"price":456,"rating":457,"reviews":458,"clickShare90":429,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B01CP3JYG0","Huggies Absorbent Bed Mats Pack of 2 (2 x 7 Pieces)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411Dm7floCL.jpg",14.99,4.6,646,0.1321,"2016-03-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01CP3JYG0",{"asin":463,"title":464,"brand":425,"imageUrl":465,"price":466,"rating":467,"reviews":468,"clickShare90":469,"clickShare360":470,"launchDate":471,"amazonUrl":472},"B09CHLCDK6","20 x Incontinence Bed Pads | 60 x 90 cm | Incontinence Bed Sheets | Disposable Bed Mats for Incontinence | Bed Protectors Kids & Adults | Maternity Bed Mat | (1 Pack of 20)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aGxxXBx4L.jpg",8.09,4.5,1564,0.1016,0.0993,"2021-08-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09CHLCDK6",{"asin":474,"title":475,"brand":422,"imageUrl":476,"price":477,"rating":457,"reviews":458,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B005G3WUH2","Drynites Bed Mats 7 Mats in A Pack (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Wj-+9daQL.jpg",7.57,0.0844,0.0575,"2011-04-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB005G3WUH2",{"asin":483,"title":484,"brand":431,"imageUrl":485,"price":486,"rating":446,"reviews":487,"clickShare90":488,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B09FKNFVZ3","Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Rainbow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gtI5-w-FL.jpg",20.05,3218,0.0481,0.0354,"2021-09-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09FKNFVZ3",{"asin":493,"title":494,"brand":425,"imageUrl":495,"price":25,"rating":457,"reviews":496,"clickShare90":497,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B0DVCHRPMN","20 x Premium Incontinence Bed Pads 75x75 cm | Disposable Bed Mats | Hygienic Protection & Self Adhesive Tabs | Bed Protectors Kids & Adults | (1 Pack of 20)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Byw4-NtVL.jpg",73,0.0444,0.0421,"2025-01-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DVCHRPMN",{"asin":502,"title":503,"brand":434,"imageUrl":504,"price":505,"rating":506,"reviews":507,"clickShare90":435,"clickShare360":508,"launchDate":509,"amazonUrl":510},"B0FT8NHYSN","2 x AYDMED Essential Washable Incontinence Bed Pads | For Single Beds | Maximum Absorbency 100% Leakproof Kylie Sheets | Reusable Waterproof Bed Wetting Sheets For Adults Children & Babies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41meKElFA4L.jpg",10.39,4.8,98,0.015,"2025-05-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FT8NHYSN",{"asin":512,"title":513,"brand":425,"imageUrl":514,"price":515,"rating":516,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B0CRWVGJ64","20 x Premium Incontinence Bed Pads 60x90 cm | Incontinence Bed Sheets | Provides Soft Feel | Disposable Bed Mats for Incontinence | Bed Protectors Kids | Maternity Bed Mats (1 Pack of 20)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QYdCJnZUL.jpg",7.95,4.4,150,0.0363,0.0432,"2024-01-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CRWVGJ64",{"asin":523,"title":524,"brand":431,"imageUrl":525,"price":526,"rating":446,"reviews":487,"clickShare90":527,"clickShare360":528,"launchDate":490,"amazonUrl":529},"B09FPQL5DF","Hygge Sheets Potty Training Bed Pads | 100% Waterproof | Bed Wetting Sheets for Single and Toddler Beds | Non Slip Easy to Change at Night | Includes Free Childrens E-Book | UK Brand | Dinosaur","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51st6BILaFL.jpg",20.1,0.0345,0.0329,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09FPQL5DF",{"asin":531,"title":532,"brand":437,"imageUrl":533,"price":534,"rating":516,"reviews":535,"clickShare90":438,"clickShare360":536,"launchDate":537,"amazonUrl":538},"B0D4MBP7WT","20 x MEDAYD Incontinence Bed Pads 90 x 60cm | Extra Large Disposable Incontinence Pads | Ultimate Absorbency Incontinence Bed Sheets For Adults Children & Babies | 1 200ML Capacity | CE Certified","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4120jK1+EOL.jpg",9.27,198,0.0477,"2024-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D4MBP7WT",{"asin":540,"title":541,"brand":425,"imageUrl":542,"price":543,"rating":457,"reviews":544,"clickShare90":545,"clickShare360":546,"launchDate":547,"amazonUrl":548},"B0GGBTZL6F","20 x Optimum Incontinence Bed Pads | 90 x 90 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 20)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510XkSNxq5L.jpg",8.94,19,0.025,0.0093,"2026-01-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GGBTZL6F",{"asin":550,"title":551,"brand":425,"imageUrl":552,"price":553,"rating":467,"reviews":554,"clickShare90":555,"clickShare360":556,"launchDate":557,"amazonUrl":558},"B0C823LC9B","15 x Incontinence Bed Pads | Bed Protectors For Incontinence | Large Size 75x90cm | Maternity Bed Pads | Bed Mats Disposable | Incontinence Bed Sheets | (1 Pack of 15)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LXpYP+EYL.jpg",9.32,178,0.0216,0.0267,"2023-06-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C823LC9B",{"asin":560,"title":561,"brand":562,"imageUrl":563,"price":564,"rating":446,"reviews":565,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0C2PK8XTP","Lynmark Toddler Potty Training Bed Pads - Soft Waterproof Bedwetting Pee Protector Mat for Kids - Multi-Layer Non-Slip Washable Incontinence Mattress Sheet Absorbs Up to 2000ml - 70 x 85cm White","Lynmark","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zxUwDzwKL.jpg",10.12,855,0.0211,0.0162,"2023-04-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C2PK8XTP",{"asin":571,"title":572,"brand":425,"imageUrl":573,"price":574,"rating":439,"reviews":575,"clickShare90":576,"clickShare360":577,"launchDate":578,"amazonUrl":579},"B0FDX4WNDB","50 x Optimum Incontinence Bed Pads | 60 x 40 cm | Incontinence Bed Sheets | Disposable Mattress Protector | Self Adhesive Tabs | Absorbent Pads | (1 Pack of 50)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oFv1l1bhL.jpg",8.29,42,0.0205,0.0276,"2025-06-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FDX4WNDB",{"asin":581,"title":582,"brand":583,"imageUrl":584,"price":585,"rating":586,"reviews":439,"clickShare90":587,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0DB211QJJ","60 x 90cm Disposable Incontinence Bed Pads Bed Mats Max Absorbent Waterproof Protective Mats For Bed Mattress Sofa & Chair Babies Children Adults & Elderly By EzeLyfe (Pack of 25)","EzeLyfe","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qJ5x0YipL.jpg",10.37,5,0.0195,0.0221,"2024-07-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB211QJJ",{"asin":592,"title":593,"brand":594,"imageUrl":595,"price":596,"rating":467,"reviews":597,"clickShare90":598,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B0DHVW88P4","100 x DryEase Disposable Incontinence Bed Pads 60 x 90cm | Highly-Absorbent Incontinence Bed Sheets | Waterproof Incontinence Sheets for Sofa Mattress Chair & for Babies Children Adults & Elderly","DryEase","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FM19ip6ZL.jpg",21.96,64,0.0189,0.0146,"2024-09-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DHVW88P4",{"asin":603,"title":604,"brand":425,"imageUrl":605,"price":606,"rating":467,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B0C6H1L898","25 x Incontinence Bed Pads | Disposable Bed Pads | Bed Protectors For Incontinence | Size 60x90cm | With Self-Adhesive Sticker Tabs | Bed Mats Disposable | (1 Pack of 25)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PcbqnSxbL.jpg",8.19,231,0.018,0.0283,"2023-05-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6H1L898",{"asin":613,"title":614,"brand":615,"imageUrl":616,"price":617,"rating":467,"reviews":618,"clickShare90":619,"clickShare360":555,"launchDate":620,"amazonUrl":621},"B086VY9RD6","TBM 50 x Disposable Incontinence Bed Pads 60 x 60 | Absorbent Underpads Bed Mats Incontinence Pads Incontinence sheets Bed Pads Premium Incontinence Bed Sheets","TBM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HaUkXwlhL.jpg",8.74,738,0.0172,"2020-04-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB086VY9RD6",{"love":623,"hate":694,"returnReasons":760},[624,631,638,645,652,659,666,673,680,687],{"topic":625,"percentOfMentions":626,"verbatims":627},"Quality-Overall",0.2572,[628,629,630],"Excellent quality and delivery as scheduled","Great product and a good size too","Excellent Product",{"topic":632,"percentOfMentions":633,"verbatims":634},"Value For Money",0.129,[635,636,637],"Good value for money","Excellent value","Good price",{"topic":639,"percentOfMentions":640,"verbatims":641},"Size-Overall",0.125,[642,643,644],"Fits well","Very good size i especially like the tabs for keeping them in place oncthecbed","Perfect fit for the bed",{"topic":646,"percentOfMentions":647,"verbatims":648},"Advertised Vs Actual Product",0.0888,[649,650,651],"Exactly what I needed","As described","Does the job perfectly",{"topic":653,"percentOfMentions":654,"verbatims":655},"Absorbency",0.0699,[656,657,658],"Good absorbency","Im using them as pads to put down for an elderly dog - very absorbent","absorbent with sticky corner pads, at a good price, just the job, thank you",{"topic":660,"percentOfMentions":661,"verbatims":662},"Washability",0.0322,[663,664,665],"easy to wash skin friendly must recommend","Wash well","Washable incontinence pad",{"topic":667,"percentOfMentions":668,"verbatims":669},"Moist\u002FDry",0.028999999999999998,[670,671,672],"Moisture resistance","Perfect to keep your bed dry especially when cleaning is needed","Keeps the mattress dry",{"topic":674,"percentOfMentions":675,"verbatims":676},"Ease Of Use",0.026000000000000002,[677,678,679],"easy to use","Easy to sleep on","easy to remove the top layer",{"topic":681,"percentOfMentions":682,"verbatims":683},"Comfort-Overall",0.0236,[684,685,686],"Very neat and comfortable","Good to have for convenience","Comfortable to sleep on",{"topic":688,"percentOfMentions":689,"verbatims":690},"Adhesion\u002FStickiness",0.0222,[691,692,693],"Easy to put on sticks well","Very usefull the sticky pads on four corners help to keep pad in place","Self adhesive corner tabs are very useful",[695,701,708,714,720,726,733,739,746,753],{"topic":688,"percentOfMentions":696,"verbatims":697},0.15039999999999998,[698,699,700],"Not sticky","don't like the stickers at all","do not stick well",{"topic":702,"percentOfMentions":703,"verbatims":704},"Thickness",0.10460000000000001,[705,706,707],"Not very thick","these are thin as paper","Thin",{"topic":625,"percentOfMentions":709,"verbatims":710},0.10279999999999999,[711,712,713],"poor quality pads","Garbage","Poor quality",{"topic":639,"percentOfMentions":715,"verbatims":716},0.0975,[717,718,719],"Size and type may not be appropriate in all circumstances","I find the 90 x 60 cm incontinence bed sheets just too narrow","Too small",{"topic":653,"percentOfMentions":721,"verbatims":722},0.055,[723,724,725],"And are not very absorbent at all","it wouldn't absorb that much urine","Awful very thin not very absorbent only bought as usual was out of stock",{"topic":727,"percentOfMentions":728,"verbatims":729},"Strength",0.0496,[730,731,732],"Thin and flimsy","Too flimsy","Flimsy",{"topic":667,"percentOfMentions":734,"verbatims":735},0.0426,[736,737,738],"Dry all night","Dry","dry all night",{"topic":740,"percentOfMentions":741,"verbatims":742},"Leak-Proof",0.0408,[743,744,745],"My old dog is a bit leaky when Im out at work","leak prove from bedding","it leaked straight through",{"topic":747,"percentOfMentions":748,"verbatims":749},"Material Quality",0.0319,[750,751,752],"The material disintegrates easily","Bad material","Very disappointed with the material",{"topic":754,"percentOfMentions":755,"verbatims":756},"Water Resistance",0.0248,[757,758,759],"NOT WATERPROOF","despite wearing suitable pads still gets the bed wet","felt the need to with this one as it is not waterproof",[761,763,765,767,769,771,773,774,775,778],{"reason":639,"pct":762},0.3469,{"reason":688,"pct":764},0.11460000000000001,{"reason":625,"pct":766},0.08650000000000001,{"reason":707,"pct":768},0.0438,{"reason":702,"pct":770},0.042699999999999995,{"reason":646,"pct":772},0.0375,{"reason":747,"pct":772},{"reason":740,"pct":772},{"reason":776,"pct":777},"Functionality-Overall",0.0344,{"reason":754,"pct":545},[780,784,789,794,799,804,809,814,819,824],{"term":32,"volume":781,"growthQoq":782,"conversionRate":783},29207,-0.165,0.0567,{"term":785,"volume":786,"growthQoq":787,"conversionRate":788},"dry nights bed mats",15241,-0.3341,0.1163,{"term":790,"volume":791,"growthQoq":792,"conversionRate":793},"bed pads for kids",14142,-0.0486,0.0584,{"term":795,"volume":796,"growthQoq":797,"conversionRate":798},"bed mats kids",9938,-0.378,0.0513,{"term":800,"volume":801,"growthQoq":802,"conversionRate":803},"drynites bed mats",11792,-0.4425,0.1326,{"term":805,"volume":806,"growthQoq":807,"conversionRate":808},"dry nites bed mats",9937,-0.4936,0.1471,{"term":810,"volume":811,"growthQoq":812,"conversionRate":813},"bed mat",7007,-0.4333,0.0242,{"term":815,"volume":816,"growthQoq":817,"conversionRate":818},"huggies bed mats",5947,-0.5403,0.1338,{"term":820,"volume":821,"growthQoq":822,"conversionRate":823},"huggies drynites bed mats",6749,0.0498,0.1441,{"term":825,"volume":826,"growthQoq":827,"conversionRate":828},"maternity bed mats",2032,-0.0498,0.0452,[830,837,843,848,853,858],{"title":831,"href":832,"score":833,"verdict":834,"marketSize":835,"growth90":836},"baby toys","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbaby-toys",63,"launch",1488699.67,0.0425,{"title":838,"href":839,"score":833,"verdict":840,"marketSize":841,"growth90":842},"buggy fan","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fbuggy-fan","watch",133021.89,14.0382,{"title":844,"href":845,"score":833,"verdict":840,"marketSize":846,"growth90":847},"car seat travel bag","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fcar-seat-travel-bag",183943.88,0.802,{"title":849,"href":850,"score":833,"verdict":840,"marketSize":851,"growth90":852},"retractable stair gate","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fretractable-stair-gate",468832.81,0.1104,{"title":854,"href":855,"score":833,"verdict":840,"marketSize":856,"growth90":857},"christening gifts for girls","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fchristening-gifts-for-girls",323234.42,0.349,{"title":859,"href":860,"score":597,"verdict":834,"marketSize":861,"growth90":862},"playpen","\u002Fresearch\u002Fuk\u002Fbaby-products\u002Fplaypen",962836.91,0.1563,[864,871,878,885,892,899,906,913,919,926,933,940,947,950,957,964,971,978,985],{"nodeId":865,"label":866,"slug":867,"href":868,"nichesTracked":869,"marketSizeTotal":870},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":872,"label":873,"slug":874,"href":875,"nichesTracked":876,"marketSizeTotal":877},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":879,"label":880,"slug":881,"href":882,"nichesTracked":883,"marketSizeTotal":884},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":886,"label":887,"slug":888,"href":889,"nichesTracked":890,"marketSizeTotal":891},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":893,"label":894,"slug":895,"href":896,"nichesTracked":897,"marketSizeTotal":898},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":900,"label":901,"slug":902,"href":903,"nichesTracked":904,"marketSizeTotal":905},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":907,"label":908,"slug":909,"href":910,"nichesTracked":911,"marketSizeTotal":912},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":914,"label":915,"slug":916,"href":917,"nichesTracked":358,"marketSizeTotal":918},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",370780225,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":934,"label":935,"slug":936,"href":937,"nichesTracked":938,"marketSizeTotal":939},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":941,"label":942,"slug":943,"href":944,"nichesTracked":945,"marketSizeTotal":946},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":948,"marketSizeTotal":949},638,162171515,{"nodeId":951,"label":952,"slug":953,"href":954,"nichesTracked":955,"marketSizeTotal":956},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":958,"label":959,"slug":960,"href":961,"nichesTracked":962,"marketSizeTotal":963},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":965,"label":966,"slug":967,"href":968,"nichesTracked":969,"marketSizeTotal":970},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":972,"label":973,"slug":974,"href":975,"nichesTracked":976,"marketSizeTotal":977},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":986,"label":987,"slug":988,"href":989,"nichesTracked":990,"marketSizeTotal":991},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]