---
title: "Bear Cup — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bear-cup"
last_updated: "2026-08-11T04:47:16.259Z"
locale: en
meta:
description: "Niche score 50/100 · £57K/yr market · 173K searches/yr · £13.95 avg price. Soft demand (-79.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £57K/yr market · 173K searches/yr · £13.95 avg price. Soft demand (-79.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bear Cup — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **bear cup**
**Worth a look**
Shows low returns (1.0%), but soft demand (-79.4% this quarter) keeps it on the watch list.
Market size 14Growth 0Conversion 30Competition 54Returns 95Price range 83Avg price 66Brand share 78Review moat 78Quality gap 80
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£4.64–£74.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****445**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.95**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£57K**
£57K/yr · 173K searches
**Growth**
**Bad****-79.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, bear cup is a £57K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bear cup market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£28K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,220**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **76%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**57%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 99%
**Open market**
**37%**
- Zhixan18% - QhgPnt12% - SKENGWEL11% - shaojian9% - STARBUCKS7% - bafeooo6%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -79.4% search growth over the last 90 days.
20K15KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/bear-cup/trend)
## **Top bear cup search terms**
- **bear cup**49K/yr-69.5%1.4% conv. - **starbucks bear cup**48K/yr-89.6%1.7% conv. - **bear glass**6K/yr-11.0%0.8% conv. - **teddy bear cup**10K/yr-72.3%1.7% conv. - **bear glass cup**8K/yr-71.8%3.0% conv. - **starbucks teddy bear cup**9K/yr-83.3%3.6% conv. - **bear cup with straw**6K/yr-88.2%2.8% conv. - **bear straw cup**6K/yr-68.0%3.9% conv. - **glass bear cup**11K/yr-85.6%3.2% conv. - **bear cups**3K/yr-57.8%0.7% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/bear-cup/search-terms)
## **Top bear cup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zhixan Bear Glass Cup 20oz Borosilicate Glass Tumbler Straw Lid**Zhixan**£9.89**5.0★6 rev](https://www.amazon.co.uk/dp/B0GC5PXG6K) [2**SKENGWEL Cute Bear Glass Cup Glass Bears Cup with Lid and Straw Bears Shaped Glass Cup**SKENGWEL**£11.00**5.0★2 rev](https://www.amazon.co.uk/dp/B0G6K25TVH) [3**shaojian Bear Cup 2025 New Bear Cute Cup 20oz Glass Cups with Lids and Straws Reusable Glass Tumbler for Iced Coffee Milk Tea and Cocktails Dishwasher Safe(Pink Bow)**shaojian**£10.60**4.6★3 rev](https://www.amazon.co.uk/dp/B0G9MJW3NP) [4**QhgPnt 2025 New Bear Straw Cup Teddy Bears Glass Cup Cute Bear Glass Cups with Green Lids and Straws 15 cm Height Bears Mug for Coffee and Beverages Christmas**QhgPnt**£14.39**3.0★4 rev](https://www.amazon.co.uk/dp/B0G39FN5R5) [5**STARBUCKS Glass Bearista Cup Limited Edition Glass Bear - 20 oz**STARBUCKS**£74.76**0.0★0 rev](https://www.amazon.co.uk/dp/B0GMBZF889)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bafeooo Bear Cup Cute Glass Cup Clear Bear Straw Cupes Cute Cups Iced Coffee Cupes Glass Cups with Lids and Straws Iced Coffee Glasses Milk Tea Gifts for Women Girls Friends**bafeooo**£9.66**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GV3P8GDC) [**WDKXCN Bear Cup 2025 New Cute Transparent Bear Glass 600ML Glass Bear-Shaped Cup with Lid and Straw Cute Teddy Bears Cups for Coffee Drinks Milk Tea Smoothie Whiskey**WDKXCN**£9.74**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GQH6PVBT) [**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**£15.89**199 rev4mo ago](https://www.amazon.co.uk/dp/B0FNK1W6M9) [**STARBUCKS Glass Bearista Cup Limited Edition Glass Bear - 20 oz**STARBUCKS**£74.76**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GMBZF889) [**NZWBSHSSP Bear Drinking Cup Glass Bear Cup with Straw and Sealed Lid 20oz Drinking Mug Ergonomic Coffee Mug for Espresso Milk Tea Juice(Pink Bow)**NZWBSHSSP**£10.23**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GH6TDYQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow**Munchkin**£15.89**4.4★**▲ 385%**](https://www.amazon.co.uk/dp/B0FNK1W6M9) [**WDKXCN Bear Cup 2025 New Cute Transparent Bear Glass 600ML Glass Bear-Shaped Cup with Lid and Straw Cute Teddy Bears Cups for Coffee Drinks Milk Tea Smoothie Whiskey**WDKXCN**£9.74**0.0★**▲ 378%**](https://www.amazon.co.uk/dp/B0GQH6PVBT) [**bafeooo Bear Cup Cute Glass Cup Clear Bear Straw Cupes Cute Cups Iced Coffee Cupes Glass Cups with Lids and Straws Iced Coffee Glasses Milk Tea Gifts for Women Girls Friends**bafeooo**£9.66**5.0★**▲ 376%**](https://www.amazon.co.uk/dp/B0GV3P8GDC) [**KFDDRN Bear Glass Cup with Straw and Lid Juice Cup Drinking Cup New Cute Bear Coffee Mug Water Cup for Car Birthday Gift for Girls Valentines Day Gift**KFDDRN**£8.02**3.9★**▲ 374%**](https://www.amazon.co.uk/dp/B0G4V2FSC5) [**LUMIREX Bear Cup with Straw and Lid 20oz Reusable Cute Glass Cup for Coffee Juice Cocktail and Milk Tea Bears Shaped Coffee Cup with Straw for Kids Girlfriends Bestie Gifts**LUMIREX**£12.33**0.0★**▲ 297%**](https://www.amazon.co.uk/dp/B0GF86Q92Q)
**~~View all trending →~~**
## **What buyers say about bear cup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great quality”*
**Advertised Vs Actual Product**11%
*“Much better than expected”*
**Strength**8%
*“Solid dupe”*
**Leak-Proof**8%
*“don't really leak unless toddler shakes them upside down”*
**Design-Overall**7%
*“I really like the design”*
**Storage Capacity**4%
*“the capacity is generous”*
**Ease Of Cleaning**3%
*“The glass is easily cleaned as long as I rinse it out as soon as I have finished with my coffee”*
**Value For Money**3%
*“I think it is worth it”*
**Washability**3%
*“washed a few times which helped”*
**Ease Of Use**3%
*“I can honestly say it very easy to get into all the small gaps”*
### **What buyers complain about **
**Value For Money**19%
*“At £13.99 it is much cheaper than the branded one”*
**Size-Overall**14%
*“Its big”*
**Ease Of Use**10%
*“cant use all the time”*
**Smell**5%
*“the straw still has the smell”*
**Grip**5%
*“it isn't the easiest to hold since the shape is a bit strange to get a grip around”*
**Leak-Proof**3%
*“that means it can leak if the cup tips or if you carry it around”*
**Heating**3%
*“it never gets so hot that you cannot hold it”*
### **Top return reasons **
**Rusts/Corrodes**20%
**Leak-Proof**18%
**Material Quality**15%
**Mechanism Issues**5%
**Water Resistance**5%
**Smell**5%
**Suction**5%
**Quality-Overall**5%
**Value For Money**5%
**Functionality-Overall**5%
## **Common questions**
- **Is bear cup profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 21 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -79.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bear cup niche?**
- 19 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in bear cup?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Ease Of Use. The return rate is 1.0%.
- **What does it cost to enter the bear cup niche?**
- Listings span £4.64–£74.76; the average listing price is £13.95 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.
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