---
title: "Bath Foam for Kids — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/baby-products/bath-foam-for-kids"
last_updated: "2026-08-10T10:45:33.390Z"
locale: en
meta:
description: "Niche score 37/100 · £77K/yr market · 158K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £77K/yr market · 158K searches/yr · £7.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Foam for Kids — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **bath foam for kids**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 73Competition 11Returns 99Price range 13Avg price 20Brand share 0Review moat 48Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,708.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 158K searches
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.02–£16.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, bath foam for kids is a £77K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath foam for kids market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£73K–£91K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **56%**
- **Out of stock**
- **24.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Kids Stuff76% - TIGHUP13% - ZIMPLI4% - Paddington4% - Tub Works4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -11.4% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/baby-products/bath-foam-for-kids/trend)
## **Top bath foam for kids search terms**
- **bath foam for kids**29K/yr-24.1%6.2% conv. - **kids bath foam**16K/yr-17.7%5.7% conv. - **kids stuff crazy foaming soap**13K/yr-9.0%6.6% conv. - **crazy soap**14K/yr-4.6%3.8% conv. - **crazy foam**11K/yr-4.5%3.1% conv. - **crazy foam soap for kids**8K/yr+42.8%3.4% conv. - **kids toiletries**11K/yr+25.5%0.4% conv. - **kids foam soap**7K/yr+0.2%5.6% conv. - **foam soap kids**6K/yr+7.0%4.6% conv. - **crazy soap foaming soap**6K/yr-3.9%3.7% conv. [**All search terms **](https://flapen.com/research/uk/baby-products/bath-foam-for-kids/search-terms)
## **Top bath foam for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kids Stuff Blue Wacky Whip Foaming Hair & Body Wash with Strawberry Splash Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml**Kids Stuff**£2.16**4.4★187 rev](https://www.amazon.co.uk/dp/B0D47SX3WH) [2**Kids Stuff Pink Wacky Whip Foaming Hair & Body Wash with Strawberry Swirl Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml**Kids Stuff**£2.17**4.3★228 rev](https://www.amazon.co.uk/dp/B0D47T7VYD) [3**Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested**TIGHUP**£16.99**4.4★4 rev](https://www.amazon.co.uk/dp/B0FTMLMYCN) [4**ResLab Medicals Cushion for AirFit F20 CPAP Mask Soft Silicone Adaptive Fit CPAP Accessory Sleep Apnea Mask Comfortable & Secure Seal Easy to**TIGHUP**£16.89**4.3★12 rev](https://www.amazon.co.uk/dp/B0F7LXDV58) [5**Kids Stuff Crazy Foaming Soap Pink Bundle with Apple Fragrance - Dermatologically Tested Kids Body Foaming Soap - Gently cleanses young skin Vegan Cruelty Free - 200ml (Pack of 2)**Kids Stuff**£9.75**3.9★5 rev](https://www.amazon.co.uk/dp/B0FPDB44LQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested**TIGHUP**£16.99**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FTMLMYCN) [**Kids Stuff Crazy Foaming Soap Pink Bundle with Apple Fragrance - Dermatologically Tested Kids Body Foaming Soap - Gently cleanses young skin Vegan Cruelty Free - 200ml (Pack of 2)**Kids Stuff**£9.75**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FPDB44LQ) [**ResLab Medicals Cushion for AirFit F20 CPAP Mask Soft Silicone Adaptive Fit CPAP Accessory Sleep Apnea Mask Comfortable & Secure Seal Easy to**TIGHUP**£16.89**12 rev1y ago](https://www.amazon.co.uk/dp/B0F7LXDV58) [**Kids Stuff Pink Sparkling Bubble Bath | Kids Bubble Bath with Strawberry Swirl Scent | Turns Water Pink & Sparkling for Bathtime Fun | Dermatologically Tested | Mild & Gentle on Skin | Vegan | 300ml**Kids Stuff**£2.02**130 rev1y ago](https://www.amazon.co.uk/dp/B0DQYRND84) [**Kids Stuff Blue Wacky Whip Foaming Hair & Body Wash with Strawberry Splash Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml**Kids Stuff**£2.16**187 rev2y ago](https://www.amazon.co.uk/dp/B0D47SX3WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub**Tub Works**£9.62**4.4★**▲ 315%**](https://www.amazon.co.uk/dp/B0C7JCXX7K) [**Foaming Soap 225ml x Pack of 3 - Blue - This Mild and Gentle Foaming Soap is Perfect for Kids Bathtime - Dermatologically Tested**TIGHUP**£16.99**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B0FTMLMYCN) [**Kids Stuff Blue Wacky Whip Foaming Hair & Body Wash with Strawberry Splash Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml**Kids Stuff**£2.16**4.4★**▲ 18%**](https://www.amazon.co.uk/dp/B0D47SX3WH) [**Kids Stuff Pink Wacky Whip Foaming Hair & Body Wash with Strawberry Swirl Fragrance | Dermatologically Tested Kids Hair & Body Wash | Gently Cleanses Hair & Skin | Vegan | Cruelty Free | 200ml**Kids Stuff**£2.17**4.3★**— 3%**](https://www.amazon.co.uk/dp/B0D47T7VYD) [**ResLab Medicals Cushion for AirFit F20 CPAP Mask Soft Silicone Adaptive Fit CPAP Accessory Sleep Apnea Mask Comfortable & Secure Seal Easy to**TIGHUP**£16.89**4.3★**▼ 29%**](https://www.amazon.co.uk/dp/B0F7LXDV58)
**~~View all trending →~~**
## **What buyers say about bath foam for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Makes a few bubbles and smells nice”*
**Color**18%
*“Amazing colour”*
**Fun/Entertainment Experience**10%
*“Fun item”*
**Value For Money**8%
*“Perfect little stocking filler great for kids who love bathtime good value for money”*
**Quality-Overall**6%
*“Great product”*
**Gifting Purpose**3%
*“Given as a gift”*
**Texture/Consistency-Overall**2%
*“The texture is like a thick slime”*
**Residue**1%
*“theres no residue left behind”*
**Water Resistance**1%
*“These are fine for a a small body of water”*
**Allergies**1%
*“No skin irritation”*
### **What buyers complain about **
**Value For Money**25%
*“Theyre expensive”*
**Brightness/Shine/Glow**18%
*“nor does it add any visible sparkle”*
**Smell**11%
*“smells very chemical”*
**Color**10%
*“Colours arent great”*
**Functionality-Overall**6%
*“Not doing anything”*
**Dilute/Watery**6%
*“its a bubbly soap”*
**Sweetness**3%
*“too sweet”*
**Durability**3%
*“do not last long”*
**Strength**2%
*“are quite weak”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Leak-Proof**32%
**Advertised Vs Actual Product**29%
**Texture/Consistency-Overall**6%
**Color**4%
**Smell**4%
**Dispensing Mechanism**3%
**Quality-Overall**3%
**Size-Overall**3%
**Defective Material/Parts**3%
**Gifting Purpose**3%
## **Common questions**
- **Is bath foam for kids profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bath foam for kids niche?**
- 5 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bath foam for kids?**
- Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Smell. The return rate is 0.1%.
- **What does it cost to enter the bath foam for kids niche?**
- Listings span £2.02–£16.99; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 1,708 reviews — the moat a new listing must climb.
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